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  • 1.5 Marketing Information System

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    SYED ADNAN ALAM
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    The document provides information about a Bachelor of Business Administration course on market research taught by Dr. Amitabh Mishra. It includes the course's learning objectives which are to understand decision making and the role of market research, designing questionnaires and sampling techniques, and data analysis methods. It also defines a marketing information system as a system for collecting, storing, and analyzing marketing data to help with decision making, and lists some common types of marketing decisions that can benefit from an MIS. Finally, it outlines the typical components of a marketing information system.

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    The document provides information about a Bachelor of Business Administration course on market research taught by Dr. Amitabh Mishra. It includes the course's learning objectives which are to understand decision making and the role of market research, designing questionnaires and sampling techniques, and data analysis methods. It also defines a marketing information system as a system for collecting, storing, and analyzing marketing data to help with decision making, and lists some common types of marketing decisions that can benefit from an MIS. Finally, it outlines the typical components of a marketing information system.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    9 views8 pages

    1.5 Marketing Information System

    Uploaded by

    SYED ADNAN ALAM
    The document provides information about a Bachelor of Business Administration course on market research taught by Dr. Amitabh Mishra. It includes the course's learning objectives which are to understand decision making and the role of market research, designing questionnaires and sampling techniques, and data analysis methods. It also defines a marketing information system as a system for collecting, storing, and analyzing marketing data to help with decision making, and lists some common types of marketing decisions that can benefit from an MIS. Finally, it outlines the typical components of a marketing information system.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Institute: University School of Business

    Department: Bachelor of Business


    Administration

    Bachelor of Business Administration


    Market Research 20BAT332
    Dr. Amitabh Mishra

    DISCOVER . LEARN . EMPOWER


    Market Research Dr. Amitabh Mishra 1
    Market Research
    Learning Objectives
    CO No. Title Level

    To understand the Decision making in marketing and the role of MR to


    CO1 Understand
    provide relevant Information, Sources of data.

    To understand the Design of questionnaires and Schedules, Sampling


    CO2 Understand
    Sample size determination, sampling plans and methods.

    To understand the Data Editing, Coding and tabulation, Tests of


    CO3 hypothesis- Uni, and multi variate tests, Chi Square tests and ANOVA. Apply
    Analysis of Experimental designs.

    Dr. Amitabh Mishra 2


    Marketing Information System

    Dr. Amitabh Mishra 3


    Marketing Information System
    • A marketing information system, or an MIS, is a system for gathering, storing,
    analyzing, and distributing valuable marketing data to help marketers make
    better decisions.

    • The input of a marketing information system focuses on collecting relevant


    internal and external data to analyze and interpret

    Dr. Amitabh Mishra 4


    • A marketing information system can be beneficial for multiple types
    of marketing decisions, such as:
    • Control decisions: Middle-level marketing manager decisions related to
    corrective actions based on deviation from strategic plans implemented by
    higher-level marketing managers
    • Operational decisions: Decisions related to the day-to-day activities of
    marketing professionals, especially related to accomplishing specific tasks
    • Strategic decisions: High-level marketing manager decisions about matters
    that affect the entire organization, such as organizational policies, objectives,
    and structure

    Dr. Amitabh Mishra 5


    Components of Marketing Information System

    Dr. Amitabh Mishra 6


    References
    • Textbooks / Reference Books

    • T1: Naresh Malhotra, Marketing Research: Applied Orientation, Pearson.

    • T2: Zikmund, Marketing Research, Cengage Learning, New Delhi.

    • T3: Tull, Donald S, Hawkins Del I, Marketing Research. Measurement and Methods PHI.

    • R1: Nargundkar, R. 2102. Marketing Research, 4th Ed., Tata McGraw Hill, India, ISBN:
    9780070221874
    • https://www.questionpro.com/blog/business-research/
    • http://studylecturenotes.com/10-steps-in-research-process/
    • https://www.youtube.com/watch?v=rXBH3YcOI6k

    Dr. Amitabh Mishra 7


    Thanking You!
    For queries Email: amitabh.e12078@cumail.in

    Dr. Amitabh Mishra 8

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