DSME6652BA: Operations Analytics

3rd Term, 2017-2018

Course Syllabus

Department of Decision Sciences & Managerial Economics

Chinese University of Hong Kong

INSTRUCTOR
NAME: Bolandifar, Ehsan
Office: Room 922, 9/F, Cheng Yu Tung Building, CUHK
Phone: 3943 7768
E-mail:ehsan@baf.cuhk.edu.hk
Office hour: By appointment

TEACHING ASSISTANT
NAME: Wang, Zhanyue
Office: Room 941, 9/F, Cheng Yu Tung Building, CUHK
Phone: 97943257
E-mail:wangzhanyue@link.cuhk.edu.hk
Office hours: Friday 3-4pm

COURSE CONTENT
This course provides an introduction to the most commonly used quantitative methods in operations
management and shows how these tools can be implemented using computer applications. Topics to
be covered include applications of pricing, inventory management and finally risk management. This
course is quantitative in nature, but almost no mathematical theory will be emphasized (of course,
there will be time when some mathematics is required). Except for some illustrative examples, which
may be solved manually, most of the problems will be solved with computer applications. It is the
major objective of this course that, after taking this course, we can appreciate the value of analytics in
operations and be familiar with some tools which can help us tackle complex problems. Learning
objectives can be summarized as follows:
 Importance of simulation in business analytics.
 High level insights into operations management.

TEXTBOOKS
D. Bertsimas, A.K. O’Hair, W.R. Pulleyblank. The Analytics Edge. Dynamic Ideas LLC.
R. Phillips. Pricing and Revenue Optimization. Stanford University Press.
S.G. Powell, K.R. Baker. Management Science: The Art of Modeling with Spreadsheets, 3rd Edition.
J. Van Mieghem. Operations Strategy: Principles and Practice.
S. Nahmias, T.L., Olsen. Production and Operations Analysis, 7th Edition.

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 COURSE ASSESSMENT

There will be several homework assignments and a final examination. The breakdown towards the
final grade is as follows:

Class Participation – 20%

Homework Assignments – 30%
Final Exam – 50%

Please note that no late homework will be accepted without informing the instructor in advance the
reasons of delay. Same policy applies to the final exam. No make-up exam will be given unless an
excuse formally written by the student's parents (in case of family emergency), by a school official (in
case of school related activity), or by a physician (in case of illness) is received by the instructor.
Non-attendance without acceptable reasons will affect your grade unfavourably.

CLASS PARTICIPATION

You are required to actively participate in the class, which includes class discussions, raising
questions and providing feedback. Some sessions are obligatory to attend and would be announced by
the instructor. You will obtain marks in participation by asking pertinent questions or by responding
questions during class.

HANDOUTS
Hard copies of lecture notes will be distributed in the class. Electronic files, including lecture notes,
example files for the lectures, assignments and their solutions, and announcements will be posted on
Blackboard Learn (http://elearn.cuhk.edu.hk). So, please login to eLearning from time to time to
check for new information.

COMPUTER APPLICATIONS
We will utilize computers and Microsoft Excel intensively in this course. Hopefully by the end of the
course, we will find that computers are very helpful in our modelling and solving many decision-
making problems. Here are comments related to computers:

 Microsoft Excel comes along with Microsoft Offices, which we typically have easy access to.

 Presumably, we have some knowledge of computers prior to taking this course. For instance, we
know how to use basic functions of Microsoft Excel. Of course, we will learn how to use its
advanced features in the course.

 Starting from the forth lecture, we would move our class to computer lab since we need to use
Crystal Ball which would be installed in computer lab. We will heavily use this software in this
course.

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 CLASSROOM CONDUCT

Mobile phones must be switched off, and no eating or drinking is allowed during class. Most
importantly, please do not talk in class.

POLICY ON SCHOLASTIC DISHONESTY

The Chinese University of Hong Kong places very high importance on honesty in academic work
submitted by students, and adopts a policy of zero tolerance on cheating and plagiarism. Any related
offence will lead to disciplinary action including termination of studies at the University. Attention is
drawn to University policy and regulations on honesty in academic work, and to the disciplinary
guidelines and procedures applicable to breaches of such policy and regulations. Details may be
found at http://www.cuhk.edu.hk/policy/academichonesty/.

Course Outline:

This is a tentative schedule subject to adjustment as the course progresses.

Lecture Date Content

1 06/03 Course introduction
2 13/03 Basics of pricing
3 20/03 Basics of pricing
4 27/03 Basics of pricing
5 03/04 Introduction to Crystal Ball
6 10/04 Revenue Management
7 17/04 Dynamic pricing
8 24/04 Basic inventory models
9 08/05 MRP-Inventory
10 15/06 Risk Management
11 19/06 Course Review
12 29/06 Final exam
*Please notice that there is a make-up session on May 19 th.

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