SEO Foundations

Introduction to SEO
Study Guide
Lesson Overview
Internet is an ever-evolving domain. Every website wants to be at the top of the
search results. This is where Search Engine Optimization (SEO) comes into the
picture. SEO is an important discipline of optimizing websites to rank higher in the
search engine.
This lesson explains the importance of SEO and crucial components of the search
ecosystem. It also covers common SEO mistakes and SEO career in different
organization levels.

Learning Objectives
After completing this lesson, you will be able to:
● Explain the importance of Search Engine Optimization (SEO)
● Describe SEO and identify its components
● Highlight the pros and cons of SEO
● Summarize the role of SEO in different industries

Key Takeaways
Importance of SEO
● Search engine optimization (SEO) is the practice of increasing the quantity
and quality of traffic to your website through organic search engine results.
● You have to be in the top 5 search results and be credible as it increases the
traffic.
● Good SEO practices improve the user experience and usability of a website.
● Search engine optimized websites are more likely to have more customers
and make more sales.
● SEO has one of the best Returns on Investments in advertising as it is an
inbound marketing strategy.

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Search Ecosystem Components

● There are three main components of search engine optimization.

o Users: Use the internet to find relevant information
o Search engines: Attract huge number of users and generate revenue
from paid search
o SEOs: Bring their content to the top of search engine to provide it to
users
● The search ecosystem is dynamically complex but profitable.

SEO: Pros and Cons

● Optimizing your social content with keywords, links, and SEO techniques
can help you gain more visibility and reach the right audience.
● Search Engine Optimization is comparatively less expensive than other
advertising channels.
● SEO has lasting effects as the SEO techniques you use today may continue
to provide results in the long run.
● You must follow SEO best practices such as avoiding mistakes, outdated
techniques, and SEO spam.

SEO in Different Industries

● Performing SEO in an enterprise have different challenges and experiences
than working with small businesses, an agency, or as an individual.
● SEO is a core skill to marketing online. It can be used in many areas and
your experiences may be completely unique to you.