DIGITAL MARKETING

RETAINING AND ATTRACTING CUSTOMERS THROUGH DIGITAL MARKETING AND

SOCIAL MEDIA
SESSION 6
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Learning Outcomes to be achieved:

• LO: 8 Demonstrate insight

2019
into digital marketing
concepts

• LO 9: Discuss digital marketing as a tool to

retain and attract customers
MDP

References to relevant sources

2019

of information on digital
marketing and social media will
be provided by the guest speaker