Customer Profile (Q-Mobile)

Basic Segmentation Explanation

Demographics:

Age Above 15 Years

Gender Male/Female

Education Educated/uneducated

Income Level Above 12,000

N/A
Religion Occupation
Working Men, Women, Businessmen and Women, Students
Psychographics:
Attitude Price conscious & emotional

Values Freedom, Efficiency & Growth

Personality Extrovert
Experiencers (Young, Enthusiastic) Actualizes (Successful, Educated)
Lifestyle
Achievers (Career Oriented)
Motivation High Involvement

Geographic:
Area All over Pakistan

City N/A

Country Pakistan

Urban/Rural Villages & cities

Behavioral:

Class Lower-Upper Middle Class

Buying frequency Frequent
Loyalty status Hardcore loyal, shifting loyal
User Status Potential Users, First time buyers, Users of Competitors
Benefit Sought Quality, Low Price, Latest Features