HOLY NAME UNIVERSITY

College of Engineering and Computer Studies

Tagbilaran City, Bohol

Ethics in Business Analytics

Exercise #1
Karylle Delantes September 2, 2022
BSIT – 3 FBA 101 – 1st Semester

Title of the Article:

The Ethics of Big Data
by Dominique Daly

Source/Link:
https://blog.hurree.co/blog/the-ethics-of-big-data

Summary:

We are all being watched in the age of big data, but it's still unclear whether this technique is as
frightening as an actual stalking. The ethics of big data are at the center of this
article.It comprehends what big data is and how we came to rely so much on the digital
technology that generate it in order to recognize how big data has developed to have its current
reputation for monitoring. New technologies that collect, analyze, and utilise data at a faster,
larger, and more complicated scale than the majority of people could ever grasp have risen as a
result of big data. Big data ethics are necessary because it may either positively shape our futures
when utilized properly or negatively affect the lives of millions of people when used incorrectly.

Answer the question:

Which sentence/phrase/word from the article struck you the most? Why?
 I was most struck by the author's point that "big data has the potential to shape our
futures" since it conveys how significantly big data can influence our daily lives. We can
maintain our body weight and exercise levels using a variety of apps by using big data,
which, as we are all aware, has greatly enhanced our quality of life. This demonstrates
that it has the power to alter our future. Therefore, it is important to use data responsibly.

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