Team name

Scenario Analysis:

The pandemic has seen Daraz enjoy a healthy run of business. Consumers have opted for
digital modes of shopping. Brick and mortar retailers have been hit hard as social distancing and
lockdowns have prevented their business actions.

Daraz being the number one e-commerce platform has thrived. Its e-vendor presence has made
it possible for consumers to get their products delivered right in front of their footsteps.
Consumers are now buying essential goods from Daraz which shows a massive consumer
behavior shift.

Now, as a part of Mr.Eftee’s marketing team, we are to launch a Daraz Edi Campaign to boost
sales and if a possible tie-up with businesses who have suffered the most i.e. restaurants,
hotels, and airlines to have a presence in those target groups as well.

Factors in play:

1. Consumer’s buying behavior has shifted positively towards online shopping an e-

platform.
2. Consumers are more prone to spend on non-essential items during festive seasons to
relate with their mentality of enjoying the festivity.
3. Consumers on e-commerce platforms seek convenience and a wide array of options
according to their type of needs.
4. Consumers have more to spend due to festive bonuses.
5. Purchases during festive times have a healthy volume since purchases are made for the
whole family.

Campaign Introduction:

● Big Idea:
● Name: Daraz All-round Eid
● Tagline: ALLROUND EID ER NISHCHOYOTAY DRARZ ACHHEY SHOBSHOMOY
● Color scheme: Orange and white (Rationalization Minhaj)
● Campaign rationale: Eid is the time of happiness. To enhance the festive mood of a
quarantined Eid we want to be there for their consumers all the way. Being the number
#1 e-vendor, with a wide range of product categories and dedicated delivery capabilities
the campaign focuses on highlighting such competitive edges with a wide array of
products. The campaign’s ubiquitous nature is perfect for the Eid campaign since in this
time needs vary. Thus, makes the promotional aspects of wide product categories easier
with one consistent message.

Front end Strategy:

Backend strategy: (Shimanto)

● COLLABORATION 1:
 ● PATHAO -FOODPANDA<-SHOHOZ-Food delivery service running currently, can offer
vouchers
● VOUCHER
● DARAZ ALLROUND 100- shohoz, foodpanda promote korbe oder platform e to give
lead gen for daraz
● Restaurant e khbr kahite gele voucher use korar optin can be considered
●
● COLLABORATION 2:
● TELCO PARTNERSHIP
● MYGP, Banglalink, My Robi app collaborate-Referral voucher in app
● Clothing business partnership:
● EID-product partnership---Ecstasy, yellow, cross promotion, tie up partnership, link to
daraz website/app
● Mobile tie up-realme, xiaomi Huawei tie up-campaign e phone launch, special discounts,
will push my campaign of sale on daraz
● WHY? - Daraz assurance dicchey, visibility and marketing support dicchey for these
brands
● NON COMMERCIAL COLLABORATION
● Co-sponsored brand partners
● LUX, LIFEBUOY,-volume sales on Daraz; Samsung, Huawei- social media page e will
promote Daraz all round Eid buy, ALSO their Unofficial groups and Websites will feature
Daraz ads
●
● BRAND PARTNERS-GOOD FASHION BRANDS,
● Tier 1 are co sponsores
● Tier 2 are partners
● Commercial partners-big brands/products, BKASH, NAGAD, EBL, ROCKET---shop korle
5-7% off
● 7 days goru, next 7 days-mobile sakles, etc. ebhabe timeline set korte paro
● HEALTH EQUIPMENTS sales
● DARAZ MALL-

TAGLINE-ALLROUND EID ER NISHCHOYOTAY DRARZ ACHHEY SHOBSHOMOY