SOLUTION:

1. RAPID CONNECTIVITY (ROUTER) WITH ISP/GOVT COLLABORATION

2. POCKET ROUTER
3. ROUTER UPS
4. HYBRID ROUTER (sim & ethernet) (ref: The village that built its own wi-fi network -
BBC Africa - YouTube )
5. 4G LHG Kit The LHG 4G kit is a device for remote locations that are within cellular network
coverage. Mount it outdoors, on a pole, mast or any high enough structure, and connect even
where cell phones can’t. Due to its large-sized high gain 21dBi antenna, the device is capable
to connect to cell towers in extreme rural locations, giving you the ability to provide last mile
internet access where nothing else is available.
The unit is equipped with one Ethernet port, has a built-in high-quality Category 4 modem for
speeds of up to 150 Mbit/s downlink and 50 Mbit/s uplink.| ) ref: How to get strong Internet
in remote locations with 4G LHG Kit Mikrotik - YouTube )

CONNECTIVITY GAP IN BD - ONE OF THE CORE REASONS IS ELECTRICITY OUTAGE

SOLUTION FORMAT

Current Situation Analysis - 1 slide (from slide and solution info from net)

Bangladesh’s inability to maintain a decent Digital

Quality of Life

Necessity of improving Broadband and related

internet service providing systems in Bangladesh.

Opportunity for Bangladeshi Brand WALTON going

global, having immense impact domestically.

Walton currently the leading tech giant of

Bangladesh
Brand Analysis - SWOT, Portfolio, etc - 2 slides ()
Leading tech giant of Bangladesh
Has 8 sister concerns
Perceived as a strong brand
Signifies Quality, Convenience, Trust, and Affordable
Product portfolio comprises television, air conditioner, laptops, mobile phones, elevator,
software, and home appliances.
Has an international reputation as well.

Opportunity: Capitalize on the infrastructural development scope in the internet

connectivity and digital landscape of the country.

FEASIBILITY & RESOURCE ALLOCATION

Feasibility - Walton’s produces its own branded Wifi routers & government already
focused on ensuring internet connectivity

Resource- UDC’s in the rural areas, Infrastructure of UDC and government, Routers

PLAN OF ACTION/Execution Plan

1. Collab 2. Create 3. Connect
Collab- Walton x BTCL - ‘‘Connect Bangladesh’’ Project--
Why? - Waltons capacity/credibility to impact on digital wellbeing, internet connectivity
of the country
- BTCL being a prime govt wing to distribute network connectivity across the country
-BTCL’s scope to offer affordable data plans
-Value creation and brand enhancement for both Walton & BTCL
-Walton’s nationwide distribution and acceptance to boost confidence to achieve
governments vision of a Digital Bangladesh

How? - Nationwide availability of routers through strong distribution network of Walton

-

Rationale:
-signifies positive partnership through collaboration of trusted entities
-focused at connecting all areas of the country, bringing everyone under the umbrella of
digital accessibility
-can be the foundation for rural empowerment and fast-paced development in various
sectors

2. Create
-Establish connection/network towers, provide enhanced UDC’s in the rural community
connectivity and service of providing extended internet service to households,
educational institutions, and other govt and non-govt organizations
-Be the prime internet service provider for educational, govt and some non govt
organizations in the urban area

Rationale: Will create more business opportunity for BTCL

Drive participation in both urban and rural area

3. Connect
Promotional activity-leaflets, ads, tvc,
TVC-Router off/on er din sesh, eshe gelo Walton er xyz(router name)

Rationale: Will bring in access to internet and undisrupted experience for both rural and
urban people at an affordable rates and a satisfactory performance

Contingency:
Introduce accessory devices-Router UPS, Hybrid Router, Pocket Router, Network
Extender, Solar powered High Gain Network Kit (for rural areas)
Run Heavy promotional activity concentrating on urban and rural areas and the pain-
points

TIMELINE:

1. Collaborate: 3 months - Jan Feb March

2. Create: April-March 22
3. Connect: July-Feb 22

Budget:
Collaboration: 3.5 cr initial investment
Infrastructure contribution: 1.5 cr
Promotions:
TVC: 7 lacs
SMS: 1.5 lac
Newspaper: 5.5 lacs
Posters: 3.5 lacs
Social Media: FB, Search, YouTube, - Instagram, Tiktok??? 4 lacs
Brand Ambassador: 12 lacs (change dependent on celeb)

SWOT:
Strength: Retail Sale Stores Country Wide
Substantial Local Presence
Low Priced Quality Product
Weakness: Customer hesitant to spend on technology

Opportunity: Introduction of new products

Increase in sales

Threat: Existing competition of chinese brands

Opportunities - product/service solutions - 1 slide (The opportunities - flourishing

connectivity through diminishing the connectivity gaps/barriers, solution - our
product/s )

Big Idea & Justification - 1 slide (Fostering all-round connectivity for a countrywide
digitalization ) , Justification - compliments Walton’s brand slogan/ promise of being a
part of every home and resonating a trusted bangladeshi brand

Feasibility & Resource Allocation - ??? (Sourcing - materials, need info from net)

Execution Plan/ Plan of Action - Strategic Roadmap, etc. - 2 / 3 slide (Where we are-
current stats, scenario, Where we want to be- vision to connect at least 30% homes by
2025, THE PROCESS - Phase 1 /2 : Partnership with govt to launch project ‘‘sth
Bangladesh’’ for ensuring connectivity, Phase 1 / 2 : Distributing products at every
showrooms/vans across the rural country, Phase 2 / 3 : ???)

Sample Creatives - 1 / 2 slides (static sample pics - TV ad- router on/off er din sesh, eshe
gelo walton xyz, )

Contingency Plan - 1 slide

Timeline - 1 slide (1 year - )

Financials - 1 slide (2/3/4 cr )

ENDING SLIDE - 1
 Extra ref: Internet over DVB T2 rural connectivity by Forsway - YouTube

Imp Ref: Charting India’s leap from the Internet Dark Age to countrywide wireless
connectivity (yourstory.com)
Countrywide Internet and Data Connectivity – IPTEC LTD
ISSN: 1999-2009 (mist.ac.bd)
3 ways to provide Internet access to the developing world (brookings.edu)
 CURRENT SITUATION ANALYSIS

● Bangladesh’s inability to maintain Digital Quality of Life.

● Inability to provide good internet connection across every corner of the country.
● Necessity of improving Broadband service in Bangladesh.
● Opportunity for Bangladeshi Brand WALTON to solve internet connectivity issue
in Bangladesh.
● Opportunity for Bangladeshi Brand WALTON going global, having immense
impact domestically.

BRAND ANALYSIS

Impact:
Bridging the connectivity gap
Developing the IT and networking infrastructure of the country
Supports SDG goals x,y,z

Monitoring & Evaluation

Identify problem areas
Analyze feedback & complaints
Assess promotional engagements
Desired Outcome/Target
Reaching majority of the untapped areas
Generating higher sales of internet connection exponentially
Building and sustaining a solid user base

KPI
No of connections by location
Social Media Conversion

Cutting emissions by Improving soil health

Soil is a farmer’s most valuable resource, and increasing the amount of
soil organic matter improves its fertility, structure and water-holding
capacity, which can have a positive impact on yields and its carbon
sequestration potential. Soil Organic Carbon (SOC) is the carbon
component of soil organic matter.
When soil is cultivated it causes the release of carbon dioxide into the
air as soil organic matter oxidises. Reducing the amount of soil
disturbance and moving towards lower-tillage systems can reduce this
flow of carbon from the soil, but it will not suit all situations. Where it
does, wider benefits can include reduced establishment costs, less soil
erosion and increased biodiversity. The most obvious way to increase
soil organic matter is through regular additions of organic fertilisers
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Increased use of cover crops, grass leys and generally introducing
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improve soil structure. Many of these strategies form part of
regenerative agriculture, a farming system gaining traction in the UK
which is based on the principle of implementing practices which
regenerate the natural resources that have been depleted through
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artificial fertilisers. The starting point for measures to improve soil
health should be soil testing so you understand your baseline.