ASSESSING COMPETITION

Competitors Product Price Place Promotion

7 Eleven High quality High Can be found Mass promotion

services everywhere

99 Speedmart High quality Low to moderate Can be found Mass promotion

services everywhere

myNEWS.com High quality High Can be found Local promotion

services everywhere

Others Charge on High Usually the Local promotion

delivery service is nearby
and domestic
only
FORECASTING SALES

Sales forecast for Supermove groceries

Market size:

Market share:
MARKETING PERSONNEL

1. Number of Marketing Personnel Required

Position No. of Personnel

Marketing Manager 1

2. Job Description and Job Specification

Position Job Description and Job Description

Marketing Manager Job Description

● A

Job Specification
● H

3. Schedule of remuneration of marketing personnel

Position No Monthly EPF 12% Socso 1.25% Total

Salary (RM) (RM) (RM) (RM)

Marketing 1 2000 240 25 RM2265

Manager

Marketing 1 1200 144 15 RM1359

Specialist

Total (RM) RM3624

MARKETING BUDGET

E-MARKETING