Case Study

Longfor Hongqiao
This mixed-use building consists of retail, office and hotel uses. The project design is inspired by the
traditional Chinese coiled dragon to connect shopping malls, offices and a hotel coherently, creating a
landmark building in the central business district. Retail space follows a linear layout which gives clear
internal directions to visitors and improves circulation to the stores. The folded pattern of coiled dragon
offers more exterior commercial façade areas and also public spaces for entertainment, creating a
vivid shopping and leisure destination.