Professional Documents
Culture Documents
08
PROTEGE CHALLENGE
39
and Jenn Spencer, winners of the DCS
$100 Million Challenge, are back from their
86 day road trip. Find out if they are still
making over $16,000 a month and get their
top traffic secrets in our exclusive interview.
PRODUCT IDEAS
MILLIONAIRE MINDSET
Insider Journal
Earn Extra Cash Promoting
Your Favorite DotCom Secrets Products!
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to promote your favorite
DotCom Secrets products Publisher:
and earn top dollar for
RUSSELL BRUNSON
every member you refer!
CEO of DotCom Secrets, Inc.
Plus get great tools to help
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Editor:
BRITTANIE BYRON
bbyron@dotcomsecrets.com
Contributors:
BRENT COPPIETERS
Affiliate Manager
LEGAL DISCLAIMER AND TERMS OF USE BROOKE BERSTON
You do not have resell rights or giveaway rights to any portion of this Publication. Only Social Media Specialist
KEVIN HILL
customers that have purchased this publication are authorized to view it. This publication
Professor of High Response
contains material protected under International and Federal Copyright Laws and Treaties.
KRISTI FRANK
No part of this publication may be transmitted or reproduced in any way without the prior From NBC’s “The Apprentice”
written permission of the author. Violations of this copyright will be enforced to the full MICHAEL LOVERIDGE
Partnership Director
extent of the law.
XAN AND JENN SPENCER
The information services and resources provided in this book are based upon the $100 Million Challenge
current internet marketing environment. The techniques presented have been extraordi- Winners
narily lucrative and rewarding. Because the internet is constantly changing, the sites and
services presented in this book may change, cease or expand with time. We hope that the Contact:
skills and knowledge acquired from this course will provide you with the ability to adapt
WEBSITE: www.DotComSecrets.com
to inevitable internet evolution. However, we cannot be held responsible for changes that
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QUESTIONS, COMMENTS OR LETTERS TO THE EDITOR:
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of these materials. All Rights Reserved
I
Share your favorite want to welcome you to DotCom Secrets and thank you for becoming
one of our students. We’re proud to bring you the latest online
DotCom Secrets marketing strategies that are working for my team and I right now
products with others in this monthly newsletter. By putting what you learn into action, the
and earn extra information found here can give you the edge you need to write your own
paychecks and allow you to live the life of your dreams.
cash - go to But before you get started, I want to show you what you can expect to find
www.ClickBank.com in each issue of the DCS Journal and how you can reap the most benefits
from each page:
to find out how!
• Millionaire Mindset: In this section, I will detail exactly what you
need to do to take action on the principles I teach in my articles each
month. This is your fast action checklist that will help ensure you don’t
miss any important steps trying to duplicate what I teach.
As you read this issue, be sure to make an action list of ideas you
want to implement in your business. You’ll be amazed at your results.
I hope you enjoy this issue of the DotCom Secrets Journal and can’t
wait to hear your success story!
Russell Brunson
RUSSELL BRUNSON
The Overnight Success Maker
Insider Journal | 3
4 | The Best of DotCom Secrets www.DotComSecrets.com
Does Not Serve the World
BY RUSSELL BRUNSON
CEO OF DOTCOMSECRETS.COM
S
omeone recently sent me a video that had such a big impact on me, I
now watch it every morning when I first wake up (and I recommend
you watch it every morning as well before you start your day). I put it
on my iPhone so I can see it every time I need to get focused again.
You can download an iPhone ready version of the video or see it on
YouTube here: http://training.tonyrobbins.com/437/a-gift-from-tony/. I want to
start with a quote from that video:
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are
powerful beyond measure. It is our light, not our darkness that most frightens us. Your
playing small does not serve the world. There is nothing enlightened about shrinking so
that other people won't feel insecure around you. We are all meant to shine as children
do. It's not just in some of us; it is in everyone. And as we let our own lights shine,
Your Finest Hour Churchill, after being called to be the prime minister
One of the things that always makes me laugh is of England went to the house of commons with this
when I hear people tell my story, and they end it with speech:
“he became an overnight success.” If only they knew
how many years of work and preparation I had to go I would say to the House, as I said to those who have
through to get my “overnight success.” joined this Government: "I have nothing to offer but blood,
Here is another one of my favorite quotes spoken toil, tears, and sweat."
by Winston Churchill: "To every man there comes in We have before us an ordeal of the most grievous kind.
his lifetime that special moment when he is figuratively We have before us many, many long months of struggle and
tapped on the shoulder and offered a chance to do a very of suffering. You ask what is our policy? I will say: It is to
special thing, unique to him and fitted to his talents, wage war, by sea, land, and air, with all our might and
what a tragedy if that moment finds him unprepared or with all our strength that God can give us. . . .That is our
unqualified for that which would be his finest hour. " policy. You ask, What is our aim? I can answer in one word:
Success does not come overnight. It comes from a Victory - victory at all costs, victory in spite of all terror;
lot of hard work and preparation. What I feel is the best victory, however long and hard the road may be.
way to prepare yourself is through a concept I learned
from Tony Robbins called “immersion.” As a leader and someone who is playing life to the
When I am interested in a topic, or need to fullest, you have to realize that there are going to be
understand something that I know is going to be times in your life when the task seems almost impossible.
necessary for success in a part of my life, I immerse myself Unfortunately most people under those circumstances
in that topic. For example, a few months ago I got very give up and quickly go towards an easier way. Do not let
interested in Neuro Linguistics Programming (NLP). that be you. Fight for your dreams and do not give up.
So to understand and learn how to use this concept in I covered three important principles that will help
my life, I didn’t dabble in it, I immersed myself in it. I you to become a leader and to live life at its fullest. The
bought as many books on Amazon as I could find on first is to always lengthen your line, the second is to
the topic. I then found out who the “gurus” were on that increase your knowledge, and the third is to fight for a
topic and I bought copies of their audio programs. Then victory no matter how long or hard the road might be.
for the next two weeks, I immersed myself in this topic. I want to challenge you today to make a goal to
I listened to audios when I drove to work and back. I become a leader. Decide today that you are going to
read copies of the books at night and during lunch, I become a better you. Dream big dreams, then focus and
read articles and case studies on Google. In about two fight to make those dreams become a reality. That is
weeks I had absorbed the concepts to the point where I how you are going to do your part to change the world.
could use them in my life. As you start living life at a higher level, you will help
I am convinced that you can learn almost any topic in others rise to your level as well.
about two weeks if you will immerse yourself and focus “And as we let our own lights shine, we unconsciously
on it. Every two weeks you could get the equivalent of give other people permission to do the same.” DCS
a college education on any topic that you want. Prepare
yourself now through constant and intense education By Russell Brunson, President of DotComSecrets.com
on the topics that will prepare you for your finest hour.
Have a question or comment? Let us know what you
However Long And Hard The Road think about this article by sending an e-mail to bbyron@
In what was probably the most powerful calls of dotcomsecrets.com and you may be featured in an upcoming
courage ever uttered in the English language, Winston issue of the DotCom Secrets Journal.
Insider Journal | 7
Image ©Shutterstock.com/Bruno Passigatti
BY KRISTI FRANK, FROM NBC’S “THE APPRENTICE”
I
never thought that two small words could and would change my whole
life… My face felt hot. I was completely shocked, and then I screamed!
Me, on “The Apprentice?” I left my friends and family, telling no one
where I was going, ready to see what it meant to possibly work for Mr.
Donald Trump. That first season, it was still all unclear. The show hadn’t aired
and we were just there to compete for a job with the billionaire himself. I had no
idea that this thing called, “The Apprentice” would capture and I’d be stopped in
the streets for autographs and sitting on Oprah’s couch talking to her!
“I’m sorry, Kristi, but, you’re fired.” With just two words, the world saw me
lose my chance to work for Mr. Trump… But what came next was the most
interesting and powerful part of my whole journey.
make it on TV? The marketing power of ‘celebrity’
is powerful and achievable to anyone…. And yes,
especially you.
People often ask, “I’m just a normal, everyday person,
how can I become an expert celebrity?” My answer?
You have a voice, a life, a story… anyone can become an
expert celebrity!
can extend your brand across the board. Look at PUBLISH A NEWSLETTER. Break up your advice
what Mr. Trump has done with his celebrity. He’s and ideas into sections and ‘tease’ the audience
leveraged it to Golf Courses, Trump University, with small gems to keep them coming back. Let
ties, casinos and even water! If he had branded them get to know you with pictures and quotes.
his NY buildings the brand ends there. Instead Make it fun and interesting.
he’s extended and keeps building upon it.
Once you start doing some of these things, you will
be seen as a leader and innovator in your field. You’ll
So How Do You Do It? even find your competitors coming to you for help!
You become a celebrity because you are good at what They’ll want to advertise in your newsletter, website and
you do and the world finally learns about it. ask for partnerships and advice.
So, create a unique story, credentialize yourself,
WHAT IS YOUR ‘STORY’ and what would people target a niche audience and give them some added
find interesting about it? You have a unique story perceived value.
and your customers will be fascinated when they Step out from the crowd! So what’s your expertise?
hear it. Make it fun, interesting and unique. You have one. Now research it, write it, then generate
What is special about you?
Insider Journal | 11
21 Minute Traffic:
BY BROOKE BERSTON
SOCIAL MEDIA SPECIALIST Facebook Flood
Quick Glance
SOURCE:
Facebook
URL:
www.Facebook.com
COST:
Facebook is free to join and use. The
cost of commercial advertising can
range from $1 to $1,000 per day and
up. However, this checklist will cover
ways to drive traffic with Facebook
for free!
RESOURCES:
To get maximum results, join other
social media networks like Twitter,
YouTube, LinkedIn, Digg and Flickr.
Connect them to your Facebook
account so that your traffic can build
on itself.
Insider Journal || 13
Insider Journal 13
Update Your Facebook Promoting Your Pages
STEP 5 I’m going to let you in on a secret: Facebook STEP 8 Facebook has cool options available to make
monitors how often people post. With that said, update fan pages and group pages. I am going to focus on fan
your post five to six times a day. Any more than that and you pages in this checklist. Setting up a Facebook fan page is simple.
run the risk of being yanked from the Facebook realm. The Go to the bottom of your home page, it should look like the image
more friends you have, the bigger of a commodity and threat below, and click “Advertising.”
you become to Facebook. Stay active but be cautious at the
same time.
Content is Key You should end up here. Click the tab that says “Pages”:
STEP 6 What you post sets the tone of the kind of
person you are. If you post useless information, people
will find you useless. Many people think, “No one is going to want
to know what I am doing every second of every day.” Well they’re
right, they don’t. However if you find helpful tips, more than likely
someone else will be able to use them too. You should end up here. Click on “Create a Page”:
Pre-tested content is a great way to ensure that people
will find your posts interesting. Sites like Digg.com, PopURLs.
com, and Mashable.com all offer pre-tested content for you to
use and share with your network. I would recommend following
these sites regularly.
The bottom line? Always be relevant to you. If you are a Fill in the information for whatever you want the fan page for.
more serious and informative person then make sure your In addition to extra promotions, fan pages help you out with the
posts reflect that while still offering valuable content for your friend cap that Facebook has. This is where the loophole comes
followers. in. Fan pages have no friend cap. Therefore you can have all the
people waiting to be your friend overflow to your fan page and in
turn maximize potential customers and revenue.
Other Types of Content
STEP 7 Videos are a great source of content. THE BOTTOM LINE Social media sites like Facebook provide
YouTube.com is the largest video sharing site to date. a great way to communicate. If you stay true to yourself and have
Another great feature about posting a video on YouTube is that, good intentions then you will do great! Just remember to be
like many other sharing sites, it has its own internal aggregator. relevant and useful to your friends. Only pick friends who interest
This will be key to making your videos viral, which should be the you, and don’t max out the amount of friends you have. Now take
ultimate goal. Posting your YouTube video on Facebook will help what you have learned and go conquer Facebook!
nique
...make a list o f uth at
make it viral as well.
If you don’t know how to make professional quality videos,
don’t worry! The video does not need to be perfect. Take your
facts about you h and
wit
others wil l bo nd you post.
Flip cam and make ten or fifteen two minute videos and use those
as content for months. Trickling your videos into your Facebook
site is another trick. If you have ten videos don’t post them all use them w hen
at once. Post one and get a response, then right when the hype
starts dying, post the next. This makes it easier for your videos to
become and stay viral.
RESOURCES:
Shari’s Berries:
Berries.com
Insider Journal | 15
Sure you have to give up a portion of the sale, but I would easily give up 50 percent of a sale to reach a customer I would have missed otherwise.
Not only are joint venture partners and affiliates able to reach a larger number of people, a referral also helps build credibility for
you, the product owner. For example: If I have been following Marketer X for three years, and they recommend that I use a product I am
more willing to do it. The trust that I have in Marketer X helps assure me that the product will do what it claims. After all, why would
they endorse something that didn’t work? How many times have you bought something based on the recommendation of another? How
many movies have you watched based on a recommendation? Even most major retailers now offer ratings of products and testimonials
from previous buyers on their sites in the hopes that those who enjoy their purchase will help generate additional sales based on their
recommendations. Referral Marketing works. In the following checklist, I am going to give you some different ways in which you can
recruit joint venture partners and affiliates.
Step-by-Step Checklist are. Build the conversation on common ground and ask about
them. Ask them how you can help them before talking about what
GET STARTED generating traffic with this
you want. Remember, it isn’t always about the money. Joint venture
system fast using the step-by-step checklist below.
partners typically look for other things, such as reciprocation
It will walk you through the ins and outs of using the top affiliate and
instead of money. The right partnership and support in the long
joint venture recruiting methods to generate more quality leads and
term can supersede the money or commission in the short term.
build your online business.
Yum!
Order
these
sweet
treats
at
berries .
com.
Insider Journal | 17
And how to avoid them before
they cut deep into your sales...
BY KEVIN HILL PROFESSOR OF HIGH RESPONSE
O
ne of my functions as Russell’s copywriter is to
critique sales letters written by our coaching students.
I look at about 10 sales letters a week and send back
suggestions for students to follow up on. This article
will cover the three biggest mistakes I see rookie copywriters make
so you don’t make them yourself.
Now, if you’re thinking to yourself, “Well, I’ll never write my
own copy - I’ll just hire someone else to do it,” then don’t stop
reading just yet! I feel it is necessary to know these three mistakes
so you can see if the copywriter you hired committed them. It is
to your mother. Start the letter with “Dear Mom” and proof. Here’s an example: let’s say I am selling a product
pretend that she has the specific problem your product that helps people lose weight because it has an herbal
solves. This will enable you to include your prospect in ingredient that boosts metabolism. Although I may not
the conversation - which is critical if you want people have testimonials from other people who have used my
to bond with - and, ultimately buy, from you! product, I can cite studies where people have taken the
Overall, don’t say anything in your letter you ingredient in my dietary supplement and lost weight.
wouldn’t tell your prospect while sitting across from It’s the next best thing to do if you don’t have product
them. A good practice is to read your letter out loud to
someone and fix the parts that don’t flow correctly. It’s
easy to get impersonal when you’re sitting in front of a IF YOU WANT Kevin to write your copy,
computer screen. go to www.KevinHillCopy.com!
Don’t Show Enough Proof
Tom wrote a decent letter showing how his make specific testimonials. Just make sure you delineate the
money online ebook was going to teach prospects to make results were based on the ingredients, and not the
$5,000 a month in automatic income with little work. It specific product. I don’t want you to get in trouble with
was a promise that appealed to anyone who wanted to the Federal Trade Commission.
make extra money online. But the fatal flaw was that he Pretend you’re a lawyer trying to plead a case before a
didn’t include a shred of proof that backed up his words. judge. You need to present as much evidence as possible
There’s one thing you need to understand when to your prospect. Lack of proof is the reason why most
you write copy: your prospects don’t want to believe sales letters fail, and following these steps will ensure
you! They’re using any excuse they can to not buy your your sales letter will be a success.
product. Why? Because they have probably read ads and
bought products like yours before - and they don’t want Honing Your Sales Skills
to get ripped off again. That’s why you need to hit them Writing a sales letter isn’t rocket science. It’s a skill
over the head with proof that your product works. anyone can learn - and the best part is you don’t have
One thing you can do to bolster proof is include to pay thousands of dollars to learn that skill. Plus,
testimonials. The best testimonials are results-based. In everyone has sold something in their lifetime. You
other words, a testimonial that says, “I Made $3,424.23 may not have sold a specific product, but if you’ve
Last Week” is a lot better than, “This Ebook is Great!” asked someone out on a date, convinced someone to
It is also a good idea to include photos of the prospect go see a movie, or persuaded someone on your point of
along with their first and last name and location. The view, you’re selling! It’s just a matter of honing those
more you include, the more believable the testimonial. salesmanship skills into the written word. If you don’t
You can also use screenshots of income if you’re selling make these three mistakes in your copy, you’ll be on
a wealth-building product. I do this all the time for Russell. your way to writing sales letters that’ll trounce your
We have screenshots of his bank statements, along with competition in no time. DCS
proof of his PayPal and ClickBank earnings. Some of your
prospects will be naturally skeptical since these can be By Kevin Hill, the Professor of High Response
doctored, but it’s better than not including anything at all.
You can also include case studies of your most successful Have a question or comment? Let us know what you
prospects - which is essentially a longer testimonial. think about this article by sending an e-mail to bbyron@
But what if you have a new product and you don’t dotcomsecrets.com and you may be featured in an upcoming
have any testimonials or proof ? You can easily borrow issue of the DotCom Secrets Journal.
Insider Journal | 21
22 | The Best of DotCom Secrets www.DotComSecrets.com
Protege Challenge
Xan and Jenn Spencer, winners of the DotCom Secrets $100 Million Challenge
are back from their 86 day road trip. Find out if they are still making over $16,000
a month and get their top traffic secrets in our exclusive interview...
D
uring the DotCom Secrets $100 Million of Mexico and more all while continuing to grow their
Challange, Xan and Jenn Spencer online business. The best part? They’ve been able to see
competed against 68,000 other entrants these massive results working less than 30 minutes a
and drove off with the grand prize - a day (no four hour work week for this couple)!
brand new 2009 Corvette! How did they do it? They Now they are back from their 86 day road trip and
teamed up with a friend from church to create a product working on some exciting new projects. We caught up
that teaches moms how to make hair bows for their with them to see where their business is today and get
daughters (yes, you read that right). Their first month some of their best traffic generation secrets. No matter
they made over $2,000 which rapidly grew over the what stage you are at in your online business, the
following months. The next time we talked to the couple, Spencers’ story is a powerful example of how putting a
their monthly earnings had climbed to $16,874.93 for a simple idea into action can pay off big!:
total of over $60,000 in their first eight months!
With their new income, Xan retired from the
corporate world at age 25 and the couple decided to Q: Can you paint a picture of what your lives looked
go on the honeymoon they never had by touring the like before you entered the $100 Million Challenge?
country in their new Corvette. They raced dune buggies
in Las Vegas, learned trapeze in Escondido, went A: We were newlyweds living in a kind of rundown
zorbing in Pigeon Forge, fished for sharks in the Gulf apartment. Xan was working at a corporate job and Jenn
24 | The Best of DotCom Secrets www.DotComSecrets.com Photos on pages 24-26 courtesy of Xan and Jenn Spencer
Protege Challenge
but ultimately decided on a bow making course when for the second place prize. I ( Jenn) headed outside with
Russell talked about using other people’s knowledge. a garbage bag to get on with our day after finding out
There was nothing that really caught our attention that we wouldn’t be getting a new car. Well, to my surprise I
we were good at doing, however Jenn’s best friend was a saw Brent and Russell outside the apartment!
fantastic bow maker and was interested in working with I didn’t know what to do. At first I was mad that
us. After researching and verifying there was a market they had come all that way to tell us we were second,
(and completing an “Ask Campaign” which Russell had haha! I also thought that maybe the first place winner
taught us), we developed the product with Emily. Using lived next door and I never knew it! Basically, total
other people’s knowledge rocks! shock - I really didn’t believe that we were the winners.
I dropped the bag and ran into the house screaming
“Xan! Xan! Xan!”
Q: What was going through your heads when you Then Xan, half undressed, threw on some clothes
saw Russell drive up in the Corvette you won? and ran outside and bear hugged Russell and Brent! It
was hilarious. After finally settling down and talking
A: We had just been informed by Russell’s assistant, for a few minutes, we headed to the dealership in the
Lindsey, that we had come in second for the contest. corvette to sign over the title! Awesome!
Apparently, Russell and Brent showed up at our old
apartment but we had moved to a new place (thanks to
the increased income from our product). Lindsey needed Q: For Xan: What did it mean to you to quit your job
to find a way to get our new address without revealing at 25 and take your wife on the honeymoon you two
the surprise so she told us to give her our new address missed out on?
Insider Journal | 25
A: It was indescribable! My goal had been to start products, but also branching out to the entertainment
my own business for years, but until the $100 Million industry and home based business niche. Xan has a
Challenge, nothing had worked. Now, to be able to say passion for acting so he is following that pursuit while
I retired from the corporate world at age 25 is a feeling Jenn continues to focus on the craft industry.
of self accomplishment and simply a blessing. I’ll never
work for anyone but myself again!
In regards to the “once in a lifetime” honeymoon we
went on, it made me feel like more of a man, ha. Providing
above and beyond for the family, ha. It was a sense of
pride I’d never felt before, and yet at the same time super
humbling and thankful! Our 86 day honeymoon made
us a stronger couple - what a wonderful way to really get
to know your spouse.
A: Traffic Geyser to submit videos on the web. Adwords career now, which he thought was once lost for good, and
for paid advertising. JV and affiliate partnerships. already starting to book commercial and movie roles!
Jenn got to throw away her alarm clock, and that
was enough to make her ecstatic, ha! Plus, it has given
Q: Do you have any advice on getting great deals on us more time to focus on what we want to do versus
projects you’re outsourcing? what we have to do.
A: Time freedom! Which in return has brought more Interview With Xan and Jenn Spencer, $100 Million Challenge
happiness and joy in our lives. We can enjoy once lost Winners by Brittanie Byron, Editor of the DCS Journal
passions. Xan is focusing basically full time on his acting Find more success stories at http://university.dotcomsecrets.com.
Insider Journal | 27
“Discover The Secrets Of Mr. X As He Reveals
His Nefarious Secrets To Getting More
Backlinks, More Traffic, and MORE MONEY!”
Best Part? You Can Get Started With NO Product! You’ll find out all about it
when you become a part of the Darkside of DotCom Secrets!
Russell here. If you haven’t jumped
on this, then this is your chance!
You see, there’s a guy who works
in the corner of my office that most
people don’t know about. Believe
me, he’s a nice guy but some of the
secrets he’s been using to make me
more money are a little...strange.
For example, he knows how to get
10,000 backlinks at the push of a
button. He also knows how to use
social media to really rake in the BIG bucks by creating tons of social media profiles at
the drop of a hat.
Don’t worry, this stuff is legal! But this isn’t stuff I was going to reveal to anyone, until now!
Believe me, this is where you’ll discover the REAL secrets that took my company from
making absolutely nothing 6 years ago to almost breaking 10 million last year!
http://darkside.dotcomsecrets.com
28 | The Best of DotCom Secrets www.DotComSecrets.com
I
f you regularly study sales copy, you may have because you cannot copyright an idea. However, the
already noticed that copywriters often modify line is drawn when whole sentences are “stolen” from
existing headlines that are known to convert well another ad. That’s plagiarism and that can get you into
to call out to their target audience. big trouble. So make sure you don’t steal content from
In copywriting parlance, this is called “swiping.” The another advertisement.
process involves taking an existing headline or whole
advertisement and borrowing the idea for your own HOW TO SWIPE There is an original headline from
ad. Don’t worry, you won’t get in trouble for plagiarism DoubleYourDating.com that reads, “You’re about to learn
Image ©Shutterstock.com/Alexander Kalina
secrets that most men will never know about women...” following pages were written by renowned copywriters.
This headline was later reworked by Matt Bacak for Read through them before you start writing your next
PromotingTips.com to, “You’re about to learn ‘secrets’ that sales letter to get ideas flowing.
most people will never know about: how to really explode You can also add onto this swipe file by subscribing
online newsletters, ezines or e-course opt-ins in no time to other people’s autoresponders, adding your name to
flat...” While there are a lot of words common between mailing lists, and keeping track of what your competitors
the two headlines, it wouldn’t qualify as a verbatim copy. are using for ads. If you see the same ad over and over
It’s a good example of using what works and modifying it again, chances are they’re making good money with it.
for your own copy. Doing this will help you build a powerful arsenal of
marketing ideas that will help propel your conversion
CREATE YOUR OWN SWIPE FILE The headlines on the rates and increase your bottom line.
John Carlton
Headlines 5 I Guarantee (With My OWN MONEY!) That You
1
Will Shoot Your Lowest Score EVER On Your
Next Round Of Golf!
6
"If You've Got 19 Minutes Before You Head Out
To Play Your Next Round Of Golf… I Will Show
You How To Knock 10 Strokes Off Your Score. Screw Hollywood... Here’s The Jaw-Dropping,
It's Simple, It's Easy, And I Guarantee It Will Work For Super-Deadly “In The Shit” Combat Secrets Of
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Business in Any Economy! - By Russell Brunson, CEO
lmost every time I tell someone that my changes daily and if all of your eggs are in one basket
company’s name is DotCom Secrets, one you could lose everything. Make sure that you create a
of the first questions they ask me is, “Well, traffic portfolio of diverse ways to generate traffic.
what is the big secret then?” I now know In the chart on page 35 I broke down the five core
how Victoria must feel every time someone walks past traffic methods that I have created with my team and
a Victoria’s Secret or sees one of their ads. use every day at DotCom Secrets. We are diversified in
So, what is the big secret then? What is the “Dot our traffic and because of that have created a powerful
Com Secret” that gives the ability to normal, ordinary and stable business. In this article, I want to elaborate a
people like you and me to make insane amounts of little on each of these core methods.
money online in record speed? Is it because we’re really
smart? I can answer that one quickly because I know a Free Online Traffic
ton of guys making a killing and most wouldn’t have I call this type of traffic free because you don’t have
graduated college even if they had tried. Is it because to spend money to generate it. But you do have to spend
we have really cool products? Again, this one isn’t true time. So for some people the “free” sources may be more
either – some of the worst products make the most expensive than the paid depending on how much you value
money online. So is it because of a great sales letter or your time. The great thing about the free online traffic
killer graphics? Again, the answer is no. A sales letter sources is they are the easiest to systemize and outsource.
without this secret is completely lifeless. Inside of free online traffic there are a few branches:
The Real “Dot Com Secret” COMMUNITIES This is where you find large congregations
The big “Dot Com Secret” is that if you can learn of people who are interested in a topic all gathered
to control traffic online, you will never worry about together in one spot. If you can define who your target
money again. Of everything you can learn online – this customer is and where they spend their time online, then
is the skill that trumps them all. So, the next logical it becomes easy to find huge masses of people waiting to
question is how! The good news is that there isn’t just go where you tell them to go. The core communities we
one way to drive traffic – in fact there are hundreds, go after are found on the chart.
if not thousands of ways to do it. If you can master a
few of them, you will be in a position to make money SEO This stands for “search engine optimization.” When
anytime you want, in any economy. people look for information in today’s world, they go to
Now, many people will tell you that you just need to the search engines to find it. To get listed in the search
know one traffic method – which I completely disagree engines you have to focus on your onsite optimization as
with. It’s vital that you master a few because traffic well as your offsite optimization. We use a blog to cover
Insider Journal | 35
95 percent of all our onsite SEO, and our offsite SEO is are many CPA networks you can work with but be sure
handled by linkbuilding and content distribution with to know your numbers. You often have to pay over 100
links pointing back to our specific blog posts. percent commissions on the front end so you need to be
able to make a profit on the backend.
WEB 2.0 The web 2.0 world can be broken into two
major sections: sites that allow us to create pages on CPM Stands for “cost per hundred” where you are paying
them that end up being ranked high in Google (like for impressions. The key to success here is making sure
Squidoo and Hubpages) and sites that we use to build the banners you are paying for are close to the top of
followings of people (like Twitter and Facebook). the webpage or you may be paying for ads that are never
seen by real people.
AFFILIATES Affiliate traffic generation is one of the biggest
areas we focus on. We find people who already know how CO-REGISTRATION This is traffic that you get by
to generate traffic and piggyback on their efforts. piggybacking on someone else’s traffic. So they may
get someone to signup for their list and immediately
Paid Online Traffic afterwards try to get that person to join other lists – they
This type of traffic is harder to systemize and then charge you based on people who join your lists.
outsource because you’re dealing with a budget. If
you’re not watching closely, you can quickly lose a lot of Free Offline Traffic
money. The huge benefit to paid traffic is its consistency. Most internet marketers refuse to touch offline
It’s much easier to predict and monitor who’s coming to media, which is great news for you because offline
your site and when you want them there. Here are the media will generate better quality visitors and a higher,
branches inside of paid traffic: more consistent number of them if you do it right. This
is mostly because the distribution channels of these
PPC Stands for “pay per click” where you pay every time types of media have been around for hundreds of years
someone clicks on one of your ads. The keys here are to and get into the hands of millions every day.
know your metrics, how much you can spend to acquire Here are the branches inside of free offline traffic:
a customer and your conversion rates on your website.
When you know these numbers you can figure out how PUBLIC RELATIONS (PR) Getting good PR through
much you can spend per click and still make a profit. newspapers, magazines, television and radio can be
huge. I’ve had a chance to be featured on quite a few
CPV Stands for “cost per view” where you pay every time morning news segments which has been a great lead
someone views your site. There are many CPV networks generator for our company.
that will show your site to people in their networks
who are looking for something similar to what you are EVENTS There are literally dozens of events happening in
offering. It’s easy to get hundreds of thousands of views your local marketplace every week. If you don’t believe
per day, so make sure you closely target which pages me, go check meetup.com. The potential for networking
and keywords you want to show up for. and driving traffic at these events can be huge.
CPA Stands for “cost per acquisition” where you are Paid Offline Traffic
paying just on the acquisition of a subscriber or a With the onset of the internet, most people don’t
customer. This is where I would pay someone $2 for even look at advertising offline yet it’s probably the most
everyone they can get to fill out my squeeze page, or scalable type of traffic generation in the world. Here are
$30 for everyone who orders one of my DVDs. There the main branches inside of paid offline traffic:
PRINT MEDIA This covers ads and articles in newspapers, services that will benefit from them.
magazines, classified ads as well as direct mail. Be sure to focus a lot of time on your recycled
traffic. I have friends who have built huge lists, but
DIGITAL MEDIA These are the sources that we see most don’t market and promote to them because they are so
often throughout the day like radio and television. focused on generating new traffic and leads. You need
to remember that it’s always easier to sell to an existing
REFERRAL PROGRAMS Referral programs will give you customer then to try to find a new one.
some of the highest quality traffic every time. Many I won’t list all of the branches within recycled
people do online affiliate programs, but few take them traffic but did want to mention that the better sense of
offline and turn them into a solid referral program. community and belonging you can give your members,
the better customers they will become. All of your
Recycled Traffic traffic generation methods should be focused on that.
This type of traffic will always be your best. The Get them to join your list, build a relationship and then
reason is because this traffic has already come to you keep them coming back for more. If you can do that
from every other source. They have joined your lists, they then you will have a following of traffic and customers
have listened to what you say and they know who you that will stick with you forever. DCS
are. Your job at this point is to build a solid relationship
with them and promote complementary products and By Russell Brunson, CEO of DotComSecrets.com
Insider Journal | 37
Instant Product:
CDs & DVDs on Demand
What is Kunaki? Creating Your Instant Product
IF YOU NEED a fast front-end offer, or just have content YOU WILL NEED the following artwork to upload if
you want to put on a CD or DVD, Kunaki is the place to start. you are creating a CD: two panel insert, tray card, CD
They have made it easy to create professional discs without having to cover. And the following if you are creating a DVD: DVD wrap, one
pay for excess inventory or ship orders yourself. You can order as few panel insert card and DVD cover. You can outsource the graphic
as one disc at a time and only pay $1. This price includes full retail design if you wish. If you do, just make sure your designer follows
packaging, printed artwork and shrinkwrap. Most disc manufacturers these guidelines:
require a minimum order of 50 or 100 and still charge more than
triple that price per unit - so Kunaki is a great deal all around! • Match the exact dimensions for the artwork: Otherwise, by
They will also drop-ship straight to your customer, so there is default, Kunaki will stretch the image until it fits. Stretching
no need to stock inventory. Just enter your customer’s shipping makes photos and text look warped and unprofessional.
information when you receive an order, and Kunaki will usually • RGB, 16 bit: These are settings that can be easily changed
create the disc and ship it by the next business day. You will need in Photoshop.
to factor in shipping costs. Within the United States you can ship • 300 DPI: A lower DPI will result in low-quality, pixelated
a CD or DVD for under $6 including the $1 for the disc. Shipping artwork when printed.
prices are higher if your customers are outside the United States.
To upload the contents of your disc, you will first need
to create a physical copy by burning your files to a CD or
DVD. You will then upload the contents from your disc drive.
Uploading can take several hours depending on your internet
connection and the size of the files, so it’s good to plan ahead
before you start.
Ordering Samples
IT IS ALWAYS a good idea to order at least one
sample of your disc before you start sending it to your
What’s the Trade Off?: customers. Kunaki provides the first disc free when you become a
A LOT OF people wonder how Kunaki can do it so cheap new customer. Just plan a week in advance of your launch so you
- but there is a trade off. Kunaki likes to be thought of have time to get it in the mail.
as a machine. They do not provide extensive customer support like
you would receive with most disc manufacturing companies. In fact,
contact is limited to e-mail and snail mail. So if you want someone to Placing Orders
hold your hand through the process of creating your disc, you won’t IF YOU HAVE multiple orders to place at a time, you can
find that at Kunaki. But because they have created such a valuable select to enter the addresses manually, or copy addresses
service for internet marketers in particular, we’ve created this tutorial from a CSV file. You can also opt to use a sales page that Kunaki
to show you how to quickly and easily setup a disc in Kunaki. provides to have them automatically log orders as they come.
Insider Journal | 39
I
n June of 2008, I remember reading an article business, it is at least difficult and time consuming to
about Alex Rodriguez of the New York Yankees get things off the ground on your own, not to mention
baseball club. For anyone who is not familiar the uncertainty involved with not hearing any feedback
with professional baseball, let me just explain that during the process. Many of these fears and concerns
Alex Rodriguez (also known as A-Rod) is currently can be alleviated, as well as timelines shortened, by
the highest paid player in the sport and is generally involving others in your business. However, it is critical
regarded as one of its most talented players. to find the right people, because you know what they
In the article, sports writer Tom Friend explained say about rotten apples…
how Alex Rodriguez sought out the game’s all-time hit
leader (and infamous gambling castaway), Pete Rose for Coaches and Mentors
hitting advice. The story went on to explain how, over So, who are some of the people you can turn to in
the course of a couple of years, Pete Rose was able to getting your business up and running? To begin, I might
nudge A-Rod’s game and help him produce one of the recommend finding a good mentor or coach. Ideally, we
best single offensive seasons of his professional career. would be able to sit at Russell Brunson’s feet and have
What I find interesting about this story is that him take us by the hand as we get our businesses up and
A-Rod was well into an already illustrious career before running. Unfortunately, there is only one Russell Brunson
he was able to contact and convince Pete Rose to give and he is extremely busy running his own business.
him pointers on his swing. Prior to that time, Alex had I might argue that Russell is like the Pete Rose of
gone through a myriad of hitting coaches from his early the internet marketing world, but without that whole
childhood to high school and on to the major leagues. gambling scandal. He is the guy we would all like to
All of his coaches gave shape to the talent that we have guiding our businesses. But before we can get to
now know as “A-Rod.” However, none of them were the the point where we are truly coachable by the “master”
“ultimate” hitting coach for Mr. Rodriguez. Instead, they himself, we’ve all got to go through the “stepping stones”
were stepping stones that helped him along the way. of other coaches and mentors just as Alex Rodriguez did.
I believe Alex realized two things early on that Fortunately for us, Russell has set up a coaching program
set him apart from his peers. First, we always have and has trained a few elite coaches to teach his system.
something more to learn - always. Second, it is difficult At the risk of sounding like a pitch for our coaching
to teach yourself something you don’t know. Knowing program, let me just say that they are worth every penny
this, Alex has constantly set out to find others who can you might pay to participate with them.
and will teach him how to get better.
In order to be truly successful, we all have to rely Employees and Outsourced Workers
on other people to coach, mentor, help and support us Aside from coaches, who else can you get to help you
in our aspirations. When it comes to starting an online with your business? Well, the obvious answer is to hire
employees. Of course, this can be an expensive proposition, surround themselves with other successful people.
especially if you are just starting out and don’t have a If it sometimes feels like the successful internet
consistent cash flow going just yet. However, if you can marketers are all part of a secret “club,” it’s probably
afford it, having employees can be a real benefit because because they all talk about each other as though they
you have someone who is dedicated to your business. are best friends. The reason behind this is that most
Another alternative to hiring employees directly of them meet each other and communicate about
is to outsource your work to freelancers. If you’ve their businesses in various mastermind sessions. The
been involved with DotCom Secrets for any length of first thing to point out here is that they generally
time, you’ve already heard this. The benefits of hiring pay a significant sum of money for the privilege of
freelancers for your projects are abundant, including only participating in the group (usually upwards of $10,000
paying for work on your project and not having to worry per year). This cost is easily justified by the business
about payroll, taxes, insurance, or any other benefits. improvement ideas that are generated by bringing so
Some of the drawbacks include a limited ability to many successful people together.
communicate, the risk of revealing upcoming projects Of course, you will likely be invited to participate in
to your competitors, and the lack of full commitment such mastermind groups after you reach a certain level
on your projects because their “skin isn’t in the game.” of success. But what can you do to surround yourself
Understanding this should help you find the right mix with these people prior to reaching the success of your
of outsourcing and direct employees to help you run dreams? Let me give you a few suggestions:
your business.
SOCIAL NETWORKING SITES such as Facebook and
Family and Friends Twitter are a great place to start “networking” with
One of the tougher crowds you will ever encounter is the successful people you admire.
your immediate and extended family. I think it is fair to
say that we all have someone close to us who just doesn’t GROUP COACHING SESSIONS are a great way to
understand the whole internet marketing phenomena. It not only get involved with your favorite internet
could be a parent, spouse, child, or other distant relative. marketing “guru” but to meet others who are in the
Regardless, they are the ones you will spend more time same place as you with their business. If you can
defending your business to than anyone else. My simple get into the right group, your peers will lift you as
recommendation is to encourage their support of your you lift them and all will succeed together.
business and services because there is nothing better
than having the support of your loved ones. LIVE SEMINARS are a phenomenal opportunity
One of the easiest ways to win over your family is to get great information from a variety of
to take the time to show them the nuts and bolts of knowledgeable people. Additionally, they present
your business. Most people tend to be skeptical of new a unique opportunity to meet them face to face
business concepts and ideas, leading to disapproval. But and begin networking with them.
once they know and understand your business, their
attitudes generally reverse to glowing approval and After all I’ve said, let me just close with this small
encouragement. reminder. Success is a mindset more than anything. If
you will simply refuse to accept failure in your business,
Successful Peers you will ultimately find the winning formula that takes
The last group of people who will impact the success you further than you ever imagined. DCS
of your business (beyond your customers, that is), is your
group of peers. In order to be successful, one should By Michael Loveridge, Partnership Director
Insider Journal | 41
“Discover The Drop-Dead Simple Method
For Making Money Online WITHOUT
The Hassles Of Creating An Entire Product!”
Best Part? It’s The Online Money-Making System That Launched
The Online Careers Of MANY Internet Marketers — Now In Version 2.0!
Russell here. If you haven’t jumped on this, then
this is your chance! You see, I run a coaching
program and hold $10,000 seminars every quarter.
I know what works and what doesn’t. And I know
where people tend to “spin their wheels” when it
comes to making money online.
Here are some of them: creating the product,
getting the graphics, writing the copy, and
shooting the video. Not to mention fiddling around
with some membership script that a rocket
scientist created. Who has time for that, right?
Well, about 1 1/2 years ago I sat down with my team and asked myself the question, “How can I create
a money-making system that absolves ALL potential reasons for failure?”
Then I had an “Ah-Ha” moment. I had figured it out! I knew I had to call it a cool name so I decided
to name it: Micro-Continuity! Over 7,000 people claimed their copy of Micro-Continuity last year,
and we just updated the course to include recent changes in internet marketing this year. So the
question I have for you is this:
So what are you waiting for? Go to the web address below to get access to Micro-Continuity today,
right now, while it’s still hot on your mind! And join our most successful students who are making
REAL money online!
http://www.microcontinuity.com