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Inside: How You Can Become a Celebrity Expert:

Kristi Frank from NBC’s “The Apprentice” reveals how you


can gain more credibility by becoming a superstar in your niche!

74 Ways to Build a Traffic Powerhouse:


Proven traffic generation methods to help sustain your
business in any economy.

Plus: Road Trip to Success: Are the winners of the


DCS $100 Million Challenge still making over $16,000 a month
selling a product about hair bows? Find out plus get
the couple’s top traffic secrets in our exclusive interview! DotCom Secrets Insider’s Journal - Best Of Issue
Contents

08
PROTEGE CHALLENGE

22 Road Trip to Success. Xan

39
and Jenn Spencer, winners of the DCS
$100 Million Challenge, are back from their
86 day road trip. Find out if they are still
making over $16,000 a month and get their
top traffic secrets in our exclusive interview.

PRODUCT IDEAS

38 Instant Product. How you can


create your own lucrative info-product
for free and avoid paying for excess
inventory or turning your garage into a
shipping warehouse.

The Best of DotCom Secrets www.DotComSecrets.com


21 MINUTE TRAFFIC

12 Facebook Flood. Eight simple steps


to turning your Facebook account into a
traffic generating machine!

15 Recruiting Revenue. Four fast


and easy ways to recruit top joint venture
partners so they’ll gladly promote for your
next product launch.

MILLIONAIRE MINDSET

04 Playing Small Does Not


Serve the World. As you become
a success, other people will secretly try to
push you down. Learn the three essentials
you need to rise above them so you can
reach your highest potential.

18 33 74 Ways to Build a Traffic


Powerhouse. Proven traffic
generation methods to help sustain your
business in any economy!
POWER MARKETING
DOTCOM SECRETS RECOMMENDS
08 How You Can Become a
Celebrity Expert. Kristi Frank of
NBC’s “The Apprentice” reveals how you can
gain more credibility and more customers by
becoming a superstar in your niche!
03 A Message From Russell.
Learn the latest tips and strategies being
used at DotCom Secrets plus get Russell’s
recommendations for the must-read
content in this issue.

18 3 Common Copy Crushers.


The three deadly mistakes most rookie
copywriters make and how to keep them
from cutting deep into your sales. 28 DotCom Secrets University.
Access a wealth of information, tools and
resources to increase your success at the
DotCom Secrets University membership site.

29 33 Winning Headlines. Your


personal swipe file of proven marketing ideas.

39 Lined Up With the Right Photo Credits:


Top Left: ©Shutterstock.com/Bruno Passigatti
People. How to find the mentors,
employees and peers who will help you Bottom Left: ©Shutterstock.com/Lise Gagne
achieve the success of your dreams. Top Right: ©iStockPhoto.com/PeskyMonkey

Insider Journal
Earn Extra Cash Promoting
Your Favorite DotCom Secrets Products!
Go to www.ClickBank.com
to promote your favorite
DotCom Secrets products Publisher:
and earn top dollar for
RUSSELL BRUNSON
every member you refer!
CEO of DotCom Secrets, Inc.
Plus get great tools to help
you start promoting fast!
Editor:

BRITTANIE BYRON
bbyron@dotcomsecrets.com

Contributors:
BRENT COPPIETERS
Affiliate Manager
LEGAL DISCLAIMER AND TERMS OF USE BROOKE BERSTON
You do not have resell rights or giveaway rights to any portion of this Publication. Only Social Media Specialist
KEVIN HILL
customers that have purchased this publication are authorized to view it. This publication
Professor of High Response
contains material protected under International and Federal Copyright Laws and Treaties.
KRISTI FRANK
No part of this publication may be transmitted or reproduced in any way without the prior From NBC’s “The Apprentice”
written permission of the author. Violations of this copyright will be enforced to the full MICHAEL LOVERIDGE
Partnership Director
extent of the law.
XAN AND JENN SPENCER
The information services and resources provided in this book are based upon the $100 Million Challenge
current internet marketing environment. The techniques presented have been extraordi- Winners

narily lucrative and rewarding. Because the internet is constantly changing, the sites and
services presented in this book may change, cease or expand with time. We hope that the Contact:
skills and knowledge acquired from this course will provide you with the ability to adapt
WEBSITE: www.DotComSecrets.com
to inevitable internet evolution. However, we cannot be held responsible for changes that
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QUESTIONS, COMMENTS OR LETTERS TO THE EDITOR:
made to verify information provided, the author assumes no responsibility for errors,
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omissions, or contrary interpretation on the subject matter herein. Any perceived
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assumes no responsibility or liability whatsoever on behalf of any purchaser or reader Copyright © DotCom Secrets, Inc.
of these materials. All Rights Reserved

2 | The Best of DotCom Secrets www.DotComSecrets.com


To My Fellow Entrepreneurs,

I
Share your favorite want to welcome you to DotCom Secrets and thank you for becoming
one of our students. We’re proud to bring you the latest online
DotCom Secrets marketing strategies that are working for my team and I right now
products with others in this monthly newsletter. By putting what you learn into action, the
and earn extra information found here can give you the edge you need to write your own
paychecks and allow you to live the life of your dreams.
cash - go to But before you get started, I want to show you what you can expect to find
www.ClickBank.com in each issue of the DCS Journal and how you can reap the most benefits
from each page:
to find out how!
• Millionaire Mindset: In this section, I will detail exactly what you
need to do to take action on the principles I teach in my articles each
month. This is your fast action checklist that will help ensure you don’t
miss any important steps trying to duplicate what I teach.

• Power Marketing: I require all my employees to sign strict non-


disclosure agreements with fines of up to $100,000 if they reveal
any of my trade secrets. These articles are the only place where I
allow them to sidestep their contract with me and detail the exact
marketing strategies they are using at DotCom Secrets to make
money right now.

• Protege Challenge: This is where we find the DotCom Secrets students


who are taking the principles they learn here and turning them into
cash! We ask them to share exactly what they are doing so you can
duplicate their success.

• 21 Minute Traffic: Every month, you’ll get two checklists, each


detailing a unique traffic method. Each checklist is designed to get you
traffic as fast as possible - in as little as 21 minutes! All you have to do
is follow the steps and watch the traffic come in!

As you read this issue, be sure to make an action list of ideas you
want to implement in your business. You’ll be amazed at your results.
I hope you enjoy this issue of the DotCom Secrets Journal and can’t
wait to hear your success story!

Russell Brunson
RUSSELL BRUNSON
The Overnight Success Maker

Insider Journal | 3
4 | The Best of DotCom Secrets www.DotComSecrets.com
Does Not Serve the World
BY RUSSELL BRUNSON
CEO OF DOTCOMSECRETS.COM

S
omeone recently sent me a video that had such a big impact on me, I
now watch it every morning when I first wake up (and I recommend
you watch it every morning as well before you start your day). I put it
on my iPhone so I can see it every time I need to get focused again.
You can download an iPhone ready version of the video or see it on
YouTube here: http://training.tonyrobbins.com/437/a-gift-from-tony/. I want to
start with a quote from that video:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are
powerful beyond measure. It is our light, not our darkness that most frightens us. Your
playing small does not serve the world. There is nothing enlightened about shrinking so
that other people won't feel insecure around you. We are all meant to shine as children
do. It's not just in some of us; it is in everyone. And as we let our own lights shine,

Photo ©Shutterstock.com/Steven Chiang Insider Journal | 5


we unconsciously give other people permission to do the chalk drew a line on the floor about five feet long. “How can
same. As we are liberated from our own fear, our presence you make this line shorter?” he asked.
automatically liberates others.” I studied the line and gave him several answers,
including cutting the line in many pieces.
To be successful in business and life, you need to He shook his head and drew a second line, longer than
become a leader. You need to become someone who the first. “Now how does the first line look?
is willing to “shine,” and bring those around you to a “Shorter,” I said.
higher level. But I need to help prepare you because Parker nodded. “It is always better to improve and
as soon as you decide to step up as a leader, you will strengthen your own line or knowledge than to try and cut
notice that people around you will almost instantly try
to pull you down. That is why most people do “shrink,”
because they are afraid that others around them will
feel insecure – and that is why we don’t have more
leaders in this world.
Jay Abraham said that “people are silently begging
to be lead.” I believe that is very true, and those of us
who will stand up and lead are going to be those who
make the money and have the ability to change other
people’s lives. Here are three things that will help you
to start playing bigger in this life...

Lengthen Your Line


I want to share this first story because it will be
important for you for two reasons. The first is how
you will look at successful people around you, and the
second is to understand why people will try to pull you your opponent’s line.” He accompanied me to the door and
down as you become more successful. added, “Think about what I have just said.”
This story is from a book I bought at a used book
store in New Jersey when I was 20 years old. I saw it on When you see someone more successful than you,
the book shelf, and for some reason I thought it would there are two ways you can get to their level. You can
be fun to read. It’s called, “Zen And The Martial Arts” lengthen your line, or you can try to cut them down
by Joe Hyams. An excerpt reads: to where you are. Unfortunately most people take the
second option, where they cut down others. Don’t let
...I was practicing Kumite (sparring) with a more this be you.
skillful opponent. To make up for my lack of knowledge and Look at what successful people do, and model it so
experience, I tried deceptive, tricky moves that were readily you can lengthen your line. And just be aware that the
countered. I was outclassed, and Parker watched me get more successful you become, the more people will try to
roundly trounced. When the match was over I was dejected. chop you down to their level. Remember the quote at
Parker invited me into his small office; a small sparsely the beginning of this article when this happens: “Your
furnished room with only a scarred desk and battered chairs. playing small does not serve the world. There is nothing
“Why are you so upset? ” he asked. enlightened about shrinking so that other people won't
“Because I couldn’t score.” feel insecure around you. We are all meant to shine as
Parker got up from behind the desk and with a piece of children do.”

6 | The Best of DotCom Secrets www.DotComSecrets.com


Millionaire Mindset

Your Finest Hour Churchill, after being called to be the prime minister
One of the things that always makes me laugh is of England went to the house of commons with this
when I hear people tell my story, and they end it with speech:
“he became an overnight success.” If only they knew
how many years of work and preparation I had to go I would say to the House, as I said to those who have
through to get my “overnight success.” joined this Government: "I have nothing to offer but blood,
Here is another one of my favorite quotes spoken toil, tears, and sweat."
by Winston Churchill: "To every man there comes in We have before us an ordeal of the most grievous kind.
his lifetime that special moment when he is figuratively We have before us many, many long months of struggle and
tapped on the shoulder and offered a chance to do a very of suffering. You ask what is our policy? I will say: It is to
special thing, unique to him and fitted to his talents, wage war, by sea, land, and air, with all our might and
what a tragedy if that moment finds him unprepared or with all our strength that God can give us. . . .That is our
unqualified for that which would be his finest hour. " policy. You ask, What is our aim? I can answer in one word:
Success does not come overnight. It comes from a Victory - victory at all costs, victory in spite of all terror;
lot of hard work and preparation. What I feel is the best victory, however long and hard the road may be.
way to prepare yourself is through a concept I learned
from Tony Robbins called “immersion.” As a leader and someone who is playing life to the
When I am interested in a topic, or need to fullest, you have to realize that there are going to be
understand something that I know is going to be times in your life when the task seems almost impossible.
necessary for success in a part of my life, I immerse myself Unfortunately most people under those circumstances
in that topic. For example, a few months ago I got very give up and quickly go towards an easier way. Do not let
interested in Neuro Linguistics Programming (NLP). that be you. Fight for your dreams and do not give up.
So to understand and learn how to use this concept in I covered three important principles that will help
my life, I didn’t dabble in it, I immersed myself in it. I you to become a leader and to live life at its fullest. The
bought as many books on Amazon as I could find on first is to always lengthen your line, the second is to
the topic. I then found out who the “gurus” were on that increase your knowledge, and the third is to fight for a
topic and I bought copies of their audio programs. Then victory no matter how long or hard the road might be.
for the next two weeks, I immersed myself in this topic. I want to challenge you today to make a goal to
I listened to audios when I drove to work and back. I become a leader. Decide today that you are going to
read copies of the books at night and during lunch, I become a better you. Dream big dreams, then focus and
read articles and case studies on Google. In about two fight to make those dreams become a reality. That is
weeks I had absorbed the concepts to the point where I how you are going to do your part to change the world.
could use them in my life. As you start living life at a higher level, you will help
I am convinced that you can learn almost any topic in others rise to your level as well.
about two weeks if you will immerse yourself and focus “And as we let our own lights shine, we unconsciously
on it. Every two weeks you could get the equivalent of give other people permission to do the same.” DCS
a college education on any topic that you want. Prepare
yourself now through constant and intense education By Russell Brunson, President of DotComSecrets.com
on the topics that will prepare you for your finest hour.
Have a question or comment? Let us know what you
However Long And Hard The Road think about this article by sending an e-mail to bbyron@
In what was probably the most powerful calls of dotcomsecrets.com and you may be featured in an upcoming
courage ever uttered in the English language, Winston issue of the DotCom Secrets Journal.

Insider Journal | 7
Image ©Shutterstock.com/Bruno Passigatti
BY KRISTI FRANK, FROM NBC’S “THE APPRENTICE”

I
never thought that two small words could and would change my whole
life… My face felt hot. I was completely shocked, and then I screamed!
Me, on “The Apprentice?” I left my friends and family, telling no one
where I was going, ready to see what it meant to possibly work for Mr.
Donald Trump. That first season, it was still all unclear. The show hadn’t aired
and we were just there to compete for a job with the billionaire himself. I had no
idea that this thing called, “The Apprentice” would capture and I’d be stopped in
the streets for autographs and sitting on Oprah’s couch talking to her!
“I’m sorry, Kristi, but, you’re fired.” With just two words, the world saw me
lose my chance to work for Mr. Trump… But what came next was the most
interesting and powerful part of my whole journey.
make it on TV? The marketing power of ‘celebrity’
is powerful and achievable to anyone…. And yes,
especially you.
People often ask, “I’m just a normal, everyday person,
how can I become an expert celebrity?” My answer?
You have a voice, a life, a story… anyone can become an
expert celebrity!

From left to right: Kr


isti Frank is You have a
Op rah , The View
interviewed on
’s Po we r Lu nch.
and CNBC

and your customers will be


“Big brother teaching his little
sister how to conquer fear.” fascinated when they hear it.

Why Become a Celebrity Expert?


INSTANT CREDIBILITY AND ‘EXPERT’ STATUS!: When
you go on TV or write a book you are instantly seen
as ‘the expert’ - no credentials needed. Don’t you
just ‘believe’ someone more when they have a book
on the subject?

FREE PRESS FOR YOU!: When you get the word


out about you, your customers will want to write,
The Power That Celebrity Brings talk, blog, share and brag about you as well.
Before “The Apprentice,” I had no idea the potential
power of celebrity and what it would mean for me. The YOU CREATE AN AUTOMATIC RELATIONSHIP: People
show was everywhere that first year. I remember when buy from people they know, trust, like and admire.
I flew to New York for the finale, a man across the way It’s instant credibility and recognition.
from me was staring at me, and I looked down and saw
that he was reading a Time magazine with a cover page YOU GIVE YOUR CUSTOMERS ‘PRIDE’: Have you
of Mr. Trump and all us Apprentices. Strange huh? ever heard someone say, “Hey, look at the purse I
I use the fact that I was on Oprah, The Today Show just bought, it’s a Jessica Simpson” or brag about
and MSNBC front and center in my bio… The first the latest celebrity doctor they visited, or the
time I met Dan Kennedy, he told me, “Use it with book by that lady who was on Oprah?
everything you do. Most people I know would kill to
get on TV, so milk it, and do it now.” CREATES AN INSTANT ‘BRAND’ FOR YOU: If you
But how do you become famous even if you don’t focus on your brand and not the product you

10 | The Best of DotCom Secrets www.DotComSecrets.com


Power Marketing

can extend your brand across the board. Look at PUBLISH A NEWSLETTER. Break up your advice
what Mr. Trump has done with his celebrity. He’s and ideas into sections and ‘tease’ the audience
leveraged it to Golf Courses, Trump University, with small gems to keep them coming back. Let
ties, casinos and even water! If he had branded them get to know you with pictures and quotes.
his NY buildings the brand ends there. Instead Make it fun and interesting.
he’s extended and keeps building upon it.
Once you start doing some of these things, you will
be seen as a leader and innovator in your field. You’ll
So How Do You Do It? even find your competitors coming to you for help!
You become a celebrity because you are good at what They’ll want to advertise in your newsletter, website and
you do and the world finally learns about it. ask for partnerships and advice.
So, create a unique story, credentialize yourself,
WHAT IS YOUR ‘STORY’ and what would people target a niche audience and give them some added
find interesting about it? You have a unique story perceived value.
and your customers will be fascinated when they Step out from the crowd! So what’s your expertise?
hear it. Make it fun, interesting and unique. You have one. Now research it, write it, then generate
What is special about you?

TARGET YOUR NICHE. It’s impossible to reach


everyone with your message. It’s just too expensive
and ineffectual. If you target your niche audience
and give them expert advice, you can become an
expert in a matter of months.

CREDENTIALIZE YOURSELF. Get active by joining


associations, trade groups, peer organizations,
online communities and going to meetings.
Share articles, advice, and talks. Take a class or,
even better, teach one!

COMMUNICATE WHO YOU ARE and (here’s the key)


what you can do for your customers. Display your
expertise and how you can help them. When you your buzz by letting others know. And watch out!
give out your business card, put on the back, Oprah here you come! DCS
for example, ‘The Five Fastest Ways to Find a
Buyer in Today’s Market’ and send them to your By Kristi Frank, From NBC’s “The Apprentice”
website to download the report. Stand out in the
crowd and provide extra value. Kristi Frank, CEO of www.SaturdayMorningSuccess.
com and www.BlowDryBootcamp.com, from season one of
WRITE A BOOK! Create 12 to 18 bullet points, NBC’s ‘The Apprentice,’ is well known for helping women
write 10 to 12 pages on each and bam, you’ve got entrepreneurs start and grow their online businesses. Kristi
an ebook. If you need help, go to elance or a local has been featured on Oprah, MSNBC, The Today Show
university and hire a ghostwriter to work with you. and ‘The View.’

Insider Journal | 11
21 Minute Traffic:
BY BROOKE BERSTON
SOCIAL MEDIA SPECIALIST Facebook Flood
Quick Glance
SOURCE:
Facebook

URL:
www.Facebook.com

COST:
Facebook is free to join and use. The
cost of commercial advertising can
range from $1 to $1,000 per day and
up. However, this checklist will cover
ways to drive traffic with Facebook
for free!

RESOURCES:
To get maximum results, join other
social media networks like Twitter,
YouTube, LinkedIn, Digg and Flickr.
Connect them to your Facebook
account so that your traffic can build
on itself.

How Facebook Works


FACEBOOK IS THE big kahuna of social media. Facebook has become a powerful way to connect socially with other
people, as well as a way to communicate with other businesses and even new customers who may have been out of
reach before. Facebook gives you the ability to easily find and reach your target audience. You can find how many people are interested
in a certain subject, topic, or activity and adjust your marketing efforts to fit each niche. But the best part is, even without paying for
advertising you have the opportunity to connect with these audiences for free!

Turning Traffic Into Cash


IT’S ALL ABOUT the connection. The key to driving traffic with Facebook is to be a person, not a product. If you are more
interesting than a logo, you have the opportunity to capitalize. Don’t try to sell on a first date. People want to get to know you
and feel you out. Facebook gives you the ability to make quick connections that can turn into lifelong customer relationships.

12 | The Best of DotCom Secrets www.DotComSecrets.com


Step-by-Step Checklist Find Friends
GET STARTED generating traffic with this STEP 3 Finding friends is easy. Go to the search bar,
system fast using the step-by-step checklist type in fly fishing and Facebook will bring up everyone
below. It will walk you through the ins and outs of using Facebook who likes fly fishing. Ask these people to be your friends and
to generate more quality leads and build your online business. presto, you have a network.
Find people you are interested in. Yes, Facebook is about
quantity but at the same time it’s about the quality of the
Make a Facebook Account relationship. If you have nothing in common with that person
STEP 1 When you’re just staring out, the trick to what will you talk about? Find people with common interests.
creating a new account is to use your name and not the
name of a product. People like people, not products. So build a
following and sell yourself before you sell a product. Another tip A Secret Trick About Facebook
is to use a picture of yourself smiling. 63 percent of people will be STEP 4 Here is an insight that is imperative when
friends with a person who is smiling in their photo. The bottom you become viral. Facebook is good about setting rules
line? If you are more interesting than a logo there is a good and following them to a T. One of those rules is a friend cap of
chance that people will like you. 5,000 on normal Facebook pages. So here is the sneaky little
trick. Never get 5,000 friends. Get 4,930 - just under 5,000. The
Make a Sweet Bio reason is, once you reach the cap, people cannot friend request
STEP 2 Be yourself. If you don’t like cats, say you you anymore. If you stay at just under 5,000 friends, an unlimited
don’t like cats. The more honest you are, the more number of people can still request you and you can keep all of
people will trust you and consider you credible. Don’t try to appeal those people at bay until you make room for them by deleting
to everyone. Be who you are and people will come regardless. inactive friends.
Be an open book. The more people know about you, the more So instead of only reaching 5,000 people you can have 4,930
they will feel like they know you personally and then when you friends and another 3,497 friend requests, allowing you to reach
come out with a product people will trust it is good because they more people. Step eight will also teach you a way to reach the
trust you. People buy from their friends. people waiting to be your friend.

Insider Journal || 13
Insider Journal 13
Update Your Facebook Promoting Your Pages
STEP 5 I’m going to let you in on a secret: Facebook STEP 8 Facebook has cool options available to make
monitors how often people post. With that said, update fan pages and group pages. I am going to focus on fan
your post five to six times a day. Any more than that and you pages in this checklist. Setting up a Facebook fan page is simple.
run the risk of being yanked from the Facebook realm. The Go to the bottom of your home page, it should look like the image
more friends you have, the bigger of a commodity and threat below, and click “Advertising.”
you become to Facebook. Stay active but be cautious at the
same time.

Content is Key You should end up here. Click the tab that says “Pages”:
STEP 6 What you post sets the tone of the kind of
person you are. If you post useless information, people
will find you useless. Many people think, “No one is going to want
to know what I am doing every second of every day.” Well they’re
right, they don’t. However if you find helpful tips, more than likely
someone else will be able to use them too. You should end up here. Click on “Create a Page”:
Pre-tested content is a great way to ensure that people
will find your posts interesting. Sites like Digg.com, PopURLs.
com, and Mashable.com all offer pre-tested content for you to
use and share with your network. I would recommend following
these sites regularly.
The bottom line? Always be relevant to you. If you are a Fill in the information for whatever you want the fan page for.
more serious and informative person then make sure your In addition to extra promotions, fan pages help you out with the
posts reflect that while still offering valuable content for your friend cap that Facebook has. This is where the loophole comes
followers. in. Fan pages have no friend cap. Therefore you can have all the
people waiting to be your friend overflow to your fan page and in
turn maximize potential customers and revenue.
Other Types of Content
STEP 7 Videos are a great source of content. THE BOTTOM LINE Social media sites like Facebook provide
YouTube.com is the largest video sharing site to date. a great way to communicate. If you stay true to yourself and have
Another great feature about posting a video on YouTube is that, good intentions then you will do great! Just remember to be
like many other sharing sites, it has its own internal aggregator. relevant and useful to your friends. Only pick friends who interest
This will be key to making your videos viral, which should be the you, and don’t max out the amount of friends you have. Now take
ultimate goal. Posting your YouTube video on Facebook will help what you have learned and go conquer Facebook!
nique
...make a list o f uth at
make it viral as well.
If you don’t know how to make professional quality videos,
don’t worry! The video does not need to be perfect. Take your
facts about you h and
wit
others wil l bo nd you post.
Flip cam and make ten or fifteen two minute videos and use those
as content for months. Trickling your videos into your Facebook
site is another trick. If you have ten videos don’t post them all use them w hen
at once. Post one and get a response, then right when the hype
starts dying, post the next. This makes it easier for your videos to
become and stay viral.

14 | The Best of DotCom Secrets www.DotComSecrets.com


21 Minute Traffic:
BY BRENT COPPIETERS
AFFILIATE MANAGER Recruiting Revenue
SOURCE:
Joint Venture and Affiliate Traffic

COST:
Joint venture partners and
affiliates are paid based on their
performance, so you don’t have to
pay anything until they’ve made a
sale for you! Some of the recruiting
suggestions in this checklist entail
an upfront cost - but these costs are
flexible based on your needs.

RESOURCES:
Shari’s Berries:
Berries.com

Send Out Cards:


SendOutCards.com

How Joint Ventures Work


ONE OF THE fastest ways to get traffic hands down is through leveraging others. Joint venture partners and affiliate
marketers have the ability to send massive traffic via an email, and long term traffic via integration marketing. A banner
advertisement on their blog, or website, or an email promoting your offer in their follow-up series are examples of how they can integrate
your offer into their marketing. The only real challenge is your ability to recruit and find top performing joint venture partners and
affiliates. Developing positive relationships with them can also go a long way in securing their help for your promotion.

Turning Traffic Into Cash


INTERNET MARKETERS have been using referral marketing for years. Generating sales solely from your own efforts can
be somewhat challenging. When you have hundreds of people all helping you drive traffic and generate sales it can be powerful.

Insider Journal | 15
Sure you have to give up a portion of the sale, but I would easily give up 50 percent of a sale to reach a customer I would have missed otherwise.
Not only are joint venture partners and affiliates able to reach a larger number of people, a referral also helps build credibility for
you, the product owner. For example: If I have been following Marketer X for three years, and they recommend that I use a product I am
more willing to do it. The trust that I have in Marketer X helps assure me that the product will do what it claims. After all, why would
they endorse something that didn’t work? How many times have you bought something based on the recommendation of another? How
many movies have you watched based on a recommendation? Even most major retailers now offer ratings of products and testimonials
from previous buyers on their sites in the hopes that those who enjoy their purchase will help generate additional sales based on their
recommendations. Referral Marketing works. In the following checklist, I am going to give you some different ways in which you can
recruit joint venture partners and affiliates.

Step-by-Step Checklist are. Build the conversation on common ground and ask about
them. Ask them how you can help them before talking about what
GET STARTED generating traffic with this
you want. Remember, it isn’t always about the money. Joint venture
system fast using the step-by-step checklist below.
partners typically look for other things, such as reciprocation
It will walk you through the ins and outs of using the top affiliate and
instead of money. The right partnership and support in the long
joint venture recruiting methods to generate more quality leads and
term can supersede the money or commission in the short term.
build your online business.

Pick Up The Phone Send a Gift


JV RECRUITING IDEA 1 Researching potential joint JV RECRUITING IDEA 2 I don’t know about you,
venture partners and affiliates can take a lot of time. but I love to receive gifts. It doesn’t matter what it is.
However the time invested can pay huge dividends when you Maybe it takes us back to when we were kids, and the anticipation
can recruit them to help promote your product or service. It isn’t and excitement we felt around Christmas time or our birthdays.
necessary, but talking to potential joint venture partners and Most joint venture partners and affiliates feel the same way. Russell
affiliates over the phone can go a long way towards solidifying their loves receiving gifts and packages in the mail. I have seen him
support. It’s a lot tougher to tell someone “no” over the phone then tackle a fellow employee because they mistakenly opened a package
via email, or just flat out ignoring their email. addressed to him.
Business can be distracting and noisy. You need to send
TIP Don’t call and immediately start talking about how great YOU something that will help you stand out and get that person’s

Yum!
Order
these
sweet
treats
at
berries .
com.

16 | The Best of DotCom Secrets www.DotComSecrets.com


their lists. JV partners and good affiliates are busy. Their time is
valuable. Make it easy for them to promote for you.

Create Some Competition


JV RECRUITING IDEA 4 Contests and special
promotions have always worked to motivate JV
partners and affiliates. In our recent 12 Month Internet
Millionaire 2.0 launch, Russell offered to buy the affiliate with
the most sales a brand new $55,000 car. He ended up taking the
cash equivalent, but told me that he promoted hard because he
wanted the prize. Along with the amazing prize, he still earned
his commission on the sales that he generated. This was a huge
attention. I still remember a workshop attendee who sent chocolate payout, but one that we gladly gave.
dipped strawberries to Russell. That guy could have asked for
anything, and he would have gotten it. The whole office enjoyed the TIP Not everyone can and should offer a huge prize like this when
tasty treat. launching a product. It’s important that you know your numbers.

Offer Tools and Extra Resources


JV RECRUITING IDEA 3 Be willing to go the extra
mile for a joint venture partner or affiliate. Create tools
that they can use in your promotion. Some examples include pre-
written email copy with their tested affiliate link embedded, creating
banners and sample blog posts or articles that they can use. We
have even created customized sites that are exclusive for them and

Insider Journal | 17
And how to avoid them before
they cut deep into your sales...
BY KEVIN HILL PROFESSOR OF HIGH RESPONSE

O
ne of my functions as Russell’s copywriter is to
critique sales letters written by our coaching students.
I look at about 10 sales letters a week and send back
suggestions for students to follow up on. This article
will cover the three biggest mistakes I see rookie copywriters make
so you don’t make them yourself.
Now, if you’re thinking to yourself, “Well, I’ll never write my
own copy - I’ll just hire someone else to do it,” then don’t stop
reading just yet! I feel it is necessary to know these three mistakes
so you can see if the copywriter you hired committed them. It is

18 | The Best of DotCom Secrets www.DotComSecrets.com


Image © iStockPhoto.com/PeskyMonkey
also my personal belief that every marketer should have (www.Google.com/websiteoptimizer), a part of Google
at least a modicum of copywriting skill. After all, the Analytics. It used to cost thousands of dollars to test
business you’re in is marketing. It’s not underwater variables in a sales page but now you can do it for free.
basket weaving, tomato-growing, or whatever niche
you’re in. If you don’t get the word out about your
business, then you’re going to fail. And copywriting is
the essential skill that lets you do that. Wouldn’t it be
great to discover at least a bit about it?
But enough of that. Let’s go into the three biggest
and most common mistakes rookie copywriters make
when they write their first letter. I will use fictitious
names to protect the guilty.

Write a Bad Headline


Susan sent a 12-page letter in for me to critique. The
bullets were perfect, the close was a masterpiece, and
the logical flow was seamless. But the headline and lead
were hastily thrown together at the last minute. This is
a common mistake that could scuttle your chances of
having a successful letter.
I’ve mentioned over and over again the importance
of a good headline. You have to imagine what your
prospect is going when they get to your sales page. They Take advantage of it and respect the importance of
probably have email notifications popping up over and having a good headline and lead.
over again while their spouse is nagging them to take
out the garbage. They probably also had a bad day at Don’t Talk Directly to Your Prospect
work and are despondent. In other words, it’s going Jonathan is an M.D. and is used to writing technical
to take a lot to get them out of their trance, and your articles in peer-reviewed journals. He submitted his
headline has to do exactly that. copy a couple months ago and it would have been
It can easily take one to three weeks to write a great accepted to Science magazine. But it would have fallen
letter. Wouldn’t it be worth it to spend at least three flat as a sales piece mainly because he was talking at his
or four more days coming up with a better headline prospect, not to them.
and lead? I always write 25 headlines and choose the There are several ways to solve this problem. The first
one I want to use after a day or so of thinking about thing to do is pretend your prospect is sitting in front of
it. I also think about different ways I would strike up a you in a bar or restaurant. Pretend you just walked up to
conversation with my prospect in my letter - as if I met them and started talking. What would you say to them?
them in a bar or restaurant. After all, if you don’t get Chances are, you would have empathy towards their
your prospect’s attention, then the one to three weeks situation and you’d tell them they don’t have to live with
you spent slaving over your letter will be for nothing. the pain they’ve been experiencing anymore. You’d also
Believe me - just doing this alone can work wonders tell them how much better their lives will be once their
for your response rates. If you already have a headline problem is solved. and that you understand how they
and lead combination that performs well, then think of feel because you’ve experienced the same thing.
two or three more to test via Google’s Web Optimizer Another thing you can do is pretend you’re writing

20 | The Best of DotCom Secrets www.DotComSecrets.com


Power Marketing

to your mother. Start the letter with “Dear Mom” and proof. Here’s an example: let’s say I am selling a product
pretend that she has the specific problem your product that helps people lose weight because it has an herbal
solves. This will enable you to include your prospect in ingredient that boosts metabolism. Although I may not
the conversation - which is critical if you want people have testimonials from other people who have used my
to bond with - and, ultimately buy, from you! product, I can cite studies where people have taken the
Overall, don’t say anything in your letter you ingredient in my dietary supplement and lost weight.
wouldn’t tell your prospect while sitting across from It’s the next best thing to do if you don’t have product
them. A good practice is to read your letter out loud to
someone and fix the parts that don’t flow correctly. It’s
easy to get impersonal when you’re sitting in front of a IF YOU WANT Kevin to write your copy,
computer screen. go to www.KevinHillCopy.com!
Don’t Show Enough Proof
Tom wrote a decent letter showing how his make specific testimonials. Just make sure you delineate the
money online ebook was going to teach prospects to make results were based on the ingredients, and not the
$5,000 a month in automatic income with little work. It specific product. I don’t want you to get in trouble with
was a promise that appealed to anyone who wanted to the Federal Trade Commission.
make extra money online. But the fatal flaw was that he Pretend you’re a lawyer trying to plead a case before a
didn’t include a shred of proof that backed up his words. judge. You need to present as much evidence as possible
There’s one thing you need to understand when to your prospect. Lack of proof is the reason why most
you write copy: your prospects don’t want to believe sales letters fail, and following these steps will ensure
you! They’re using any excuse they can to not buy your your sales letter will be a success.
product. Why? Because they have probably read ads and
bought products like yours before - and they don’t want Honing Your Sales Skills
to get ripped off again. That’s why you need to hit them Writing a sales letter isn’t rocket science. It’s a skill
over the head with proof that your product works. anyone can learn - and the best part is you don’t have
One thing you can do to bolster proof is include to pay thousands of dollars to learn that skill. Plus,
testimonials. The best testimonials are results-based. In everyone has sold something in their lifetime. You
other words, a testimonial that says, “I Made $3,424.23 may not have sold a specific product, but if you’ve
Last Week” is a lot better than, “This Ebook is Great!” asked someone out on a date, convinced someone to
It is also a good idea to include photos of the prospect go see a movie, or persuaded someone on your point of
along with their first and last name and location. The view, you’re selling! It’s just a matter of honing those
more you include, the more believable the testimonial. salesmanship skills into the written word. If you don’t
You can also use screenshots of income if you’re selling make these three mistakes in your copy, you’ll be on
a wealth-building product. I do this all the time for Russell. your way to writing sales letters that’ll trounce your
We have screenshots of his bank statements, along with competition in no time. DCS
proof of his PayPal and ClickBank earnings. Some of your
prospects will be naturally skeptical since these can be By Kevin Hill, the Professor of High Response
doctored, but it’s better than not including anything at all.
You can also include case studies of your most successful Have a question or comment? Let us know what you
prospects - which is essentially a longer testimonial. think about this article by sending an e-mail to bbyron@
But what if you have a new product and you don’t dotcomsecrets.com and you may be featured in an upcoming
have any testimonials or proof ? You can easily borrow issue of the DotCom Secrets Journal.

Insider Journal | 21
22 | The Best of DotCom Secrets www.DotComSecrets.com
Protege Challenge

Xan and Jenn Spencer, winners of the DotCom Secrets $100 Million Challenge
are back from their 86 day road trip. Find out if they are still making over $16,000
a month and get their top traffic secrets in our exclusive interview...

D
uring the DotCom Secrets $100 Million of Mexico and more all while continuing to grow their
Challange, Xan and Jenn Spencer online business. The best part? They’ve been able to see
competed against 68,000 other entrants these massive results working less than 30 minutes a
and drove off with the grand prize - a day (no four hour work week for this couple)!
brand new 2009 Corvette! How did they do it? They Now they are back from their 86 day road trip and
teamed up with a friend from church to create a product working on some exciting new projects. We caught up
that teaches moms how to make hair bows for their with them to see where their business is today and get
daughters (yes, you read that right). Their first month some of their best traffic generation secrets. No matter
they made over $2,000 which rapidly grew over the what stage you are at in your online business, the
following months. The next time we talked to the couple, Spencers’ story is a powerful example of how putting a
their monthly earnings had climbed to $16,874.93 for a simple idea into action can pay off big!:
total of over $60,000 in their first eight months!
With their new income, Xan retired from the
corporate world at age 25 and the couple decided to Q: Can you paint a picture of what your lives looked
go on the honeymoon they never had by touring the like before you entered the $100 Million Challenge?
country in their new Corvette. They raced dune buggies
in Las Vegas, learned trapeze in Escondido, went A: We were newlyweds living in a kind of rundown
zorbing in Pigeon Forge, fished for sharks in the Gulf apartment. Xan was working at a corporate job and Jenn

Image ©Shutterstock.com/Anatoliy Samara Insider Journal | 23


was managing her real estate properties (that tenants were paid thousands of dollars more than we should have.
not paying on). We rarely traveled and never even went on For example, we paid $8,000 for a website design to be
a honeymoon! Our expenses were more than our income developed that looked like a 1990s website (in 2008!!).
and we were looking for legitimate ways to supplement Beyond that we had no idea how to drive traffic besides
our income without needing to get a second job. paying for some Adwords.
After joining the $100 Million Challenge and
learning how to setup a profitable website, how to create
Q: You’ve mentioned that before the $100 Million products, properly outsource and drive free website
Challenge you had tried to build a website and ended traffic, we finally found out how to make money online.
up losing $25,000. What gave you the motivation to Beyond the motivation of the new Corvette as the first
try again and what did you do different when you built prize, plus gaining knowledge (since we love learning!),
LearnHowToMakeBows.com? we were just really at a point where we wanted change
in our lives to make things better financially.
A: When we had previously setup a site, we knew
nothing about internet marketing. Because of our
lack of knowledge, the people we outsourced projects Q: How did you come up with your product idea?
to took advantage of our lack of knowledge and we Can you walk through the steps you took from idea
phase to sale ready?

A: For our first product, we didn’t really know where


to start so Xan began to research some keywords online
that came into mind. We threw around several ideas

24 | The Best of DotCom Secrets www.DotComSecrets.com Photos on pages 24-26 courtesy of Xan and Jenn Spencer
Protege Challenge

Xan and Jenn’s Vision Board


What Pushes You Towards Success?

Name Xan and Jenn Spencer an


nd the San Ju
Kayaking arou hern Washington. Climbing a car at Canyon
Islands in nort Ranch in Amarillo, Texas.
Website LearnHowToMakeBows.com

Other LearnHowToMakeHolidayBows.com Motivation The ability to have freedom to


Websites LearnQuilling.com travel, visit family, and follow our
SecretsOfAWorkingActor.com passions while still having an
ChallengingWill.com income. We love that we can take
off at any moment and head to
Niche Crafts, Entertainment, Business a new state for a mini-vacation.
Also helping others through our
Motto “Just niche it!” time and financially; we can do that
much more often when we have
Fav. Web Tool Traffic Geyser the time and money to contribute.

but ultimately decided on a bow making course when for the second place prize. I ( Jenn) headed outside with
Russell talked about using other people’s knowledge. a garbage bag to get on with our day after finding out
There was nothing that really caught our attention that we wouldn’t be getting a new car. Well, to my surprise I
we were good at doing, however Jenn’s best friend was a saw Brent and Russell outside the apartment!
fantastic bow maker and was interested in working with I didn’t know what to do. At first I was mad that
us. After researching and verifying there was a market they had come all that way to tell us we were second,
(and completing an “Ask Campaign” which Russell had haha! I also thought that maybe the first place winner
taught us), we developed the product with Emily. Using lived next door and I never knew it! Basically, total
other people’s knowledge rocks! shock - I really didn’t believe that we were the winners.
I dropped the bag and ran into the house screaming
“Xan! Xan! Xan!”
Q: What was going through your heads when you Then Xan, half undressed, threw on some clothes
saw Russell drive up in the Corvette you won? and ran outside and bear hugged Russell and Brent! It
was hilarious. After finally settling down and talking
A: We had just been informed by Russell’s assistant, for a few minutes, we headed to the dealership in the
Lindsey, that we had come in second for the contest. corvette to sign over the title! Awesome!
Apparently, Russell and Brent showed up at our old
apartment but we had moved to a new place (thanks to
the increased income from our product). Lindsey needed Q: For Xan: What did it mean to you to quit your job
to find a way to get our new address without revealing at 25 and take your wife on the honeymoon you two
the surprise so she told us to give her our new address missed out on?

Insider Journal | 25
A: It was indescribable! My goal had been to start products, but also branching out to the entertainment
my own business for years, but until the $100 Million industry and home based business niche. Xan has a
Challenge, nothing had worked. Now, to be able to say passion for acting so he is following that pursuit while
I retired from the corporate world at age 25 is a feeling Jenn continues to focus on the craft industry.
of self accomplishment and simply a blessing. I’ll never
work for anyone but myself again!
In regards to the “once in a lifetime” honeymoon we
went on, it made me feel like more of a man, ha. Providing
above and beyond for the family, ha. It was a sense of
pride I’d never felt before, and yet at the same time super
humbling and thankful! Our 86 day honeymoon made
us a stronger couple - what a wonderful way to really get
to know your spouse.

Q: Out of over 45 cities that you visited, what was the


most exciting thing you did on your cross-country tour?

A: Xan: It’s a super hard choice, but I would have to


say riding dune buggies all across the Nevada dessert.
We had a private tour with two professional dune
buggy racers, chasing them and reaching speeds of 55+
mph while ramping sand hills, going over rough rocky
terrain, and shooting downhill on 85 ft. drop, intense! I
was super impressed that Jenn kept up, who would have
thought she was so adventurous!
Jenn: Definitely a tough choice since we had a
variety of fun activities and places to eat! Besides the
dune buggies, I loved the private kayaking trip around Q: Are you still sticking to the 20 minute work day?
the San Juan Islands in northern Washington. It was a What do you two spend that time doing to keep your
beautiful kayaking trip in the rain! We ate kelp right out business growing?
of the ocean as we kayaked and stopped at one of the
islands for a picnic lunch; definitely a neat experience! A: Yes! We definitely put in a lot of work at the
beginning to get a new product up and running but
after that, the beauty of it is that we can work just a few
Q: Since you got home, how has your business been minutes a day to maintain it. During that “maintaining”
going? Have you two been working on any new projects? time we are monitoring our online ads, publishing new
videos and articles online, building affiliate and JV
A: Our business has continued to increase and this relationship, fulfilling product orders, and taking care
year will definitely break last year’s revenue. Actually of our customers.
we should come close to doubling it if we stay on track
with what we’re doing now! We’ve also started some
new projects in a variety of niches, including more craft Q: What are your three favorite ways to generate traffic?

26 | The Best of DotCom Secrets www.DotComSecrets.com


Protege Challenge

A: Traffic Geyser to submit videos on the web. Adwords career now, which he thought was once lost for good, and
for paid advertising. JV and affiliate partnerships. already starting to book commercial and movie roles!
Jenn got to throw away her alarm clock, and that
was enough to make her ecstatic, ha! Plus, it has given
Q: Do you have any advice on getting great deals on us more time to focus on what we want to do versus
projects you’re outsourcing? what we have to do.

A: The best places to check for great deals for us have


been in the Warrior Forum and on Guru.com. We’ve Q: Can you give us a sneak peak at what’s next for
outsourced a lot of tasks that we do not know how to you two and your online business?
do or do not want to do.
Definitely build relationships with the people you A: Xan: He’s in the process of creating an online
are hiring so you can use them again and again; it makes acting product with one of America’s most sought after
it a lot easier for the next product if you already have a acting coaches. At the same time, he’s being coached
team of people ready to get to work for you. personally by this legendary teacher! The website domain
is SecretsOfAWorkingActor.com, and is scheduled to
launch this March!
Q: What is the number one piece of advice you would Also, Xan is creating a website that helps encourage
give other aspiring internet marketers who are trying and teach others to overcome any and all problems
to get the motivation to start? in their lives, while at the same time achieving their
goals. It involves a super fun challenge, with super cool
A: If you aren’t afraid to work hard for just a few rewards! Also, he’s in the process of getting Will Smith
months to enjoy the rest of the year doing whatever (yes, the actor!) personally involved. This is something
you want, then internet marketing is for you. Don’t be you will definitely want to be a part of, no matter where
fooled into thinking that you don’t need to put time and you live! The website and challenge will be launching
effort into building a business online (unless you can soon! Go to www.ChallengingWill.com, and join
pay someone else for their time and effort). However, the world in this amazing challenge. Also, be sure to
the rewards are definitely worth the effort. spread the word about this website to all your friends
Don’t allow yourself to become frustrated. Thousands and family!
of people are successful in this business every year, and Jenn: I’m continuing to work on traffic for
there is absolutely no problem that you can experience LearnHowToMakeBows.com plus our other craft
that someone hasn’t already experienced and written niche websites. In between launching new products, I’m
the answer in a product somewhere. All you need to learning everything I can about online marketing and
do is find the right product with the right information! devouring all the information that DotCom Secrets
You’re not alone, now, that’s comforting! provides. It’s been a little over a year now since we were
first introduced to internet marketing and I still have
fun daily working online for our latest projects. I don’t
Q: What’s been the biggest change in your lives since see the fun ending for us anytime soon and for that we
the day you won the $100 Million Challenge? are grateful and blessed! DCS

A: Time freedom! Which in return has brought more Interview With Xan and Jenn Spencer, $100 Million Challenge
happiness and joy in our lives. We can enjoy once lost Winners by Brittanie Byron, Editor of the DCS Journal
passions. Xan is focusing basically full time on his acting Find more success stories at http://university.dotcomsecrets.com.

Insider Journal | 27
“Discover The Secrets Of Mr. X As He Reveals
His Nefarious Secrets To Getting More
Backlinks, More Traffic, and MORE MONEY!”
Best Part? You Can Get Started With NO Product! You’ll find out all about it
when you become a part of the Darkside of DotCom Secrets!
Russell here. If you haven’t jumped
on this, then this is your chance!
You see, there’s a guy who works
in the corner of my office that most
people don’t know about. Believe
me, he’s a nice guy but some of the
secrets he’s been using to make me
more money are a little...strange.
For example, he knows how to get
10,000 backlinks at the push of a
button. He also knows how to use
social media to really rake in the BIG bucks by creating tons of social media profiles at
the drop of a hat.
Don’t worry, this stuff is legal! But this isn’t stuff I was going to reveal to anyone, until now!
Believe me, this is where you’ll discover the REAL secrets that took my company from
making absolutely nothing 6 years ago to almost breaking 10 million last year!

Why Bang Your Head Against The Wall When You


Can Get My Ultimate Shortcut?
Imagine this: if you follow just SOME of Mr. X’s secrets and rake in 100-400 bucks, that’s
enough to cover a car payment. Ratchet up these secrets even more and you could be
paying for your house or quitting your job!
So what are you waiting for? Go to the web address below to get hip to the Darkside of
DotComSecrets today, right now, while it’s still hot on your mind! And be prepared to
discover secrets most people will NEVER know…thanks to Mr. X!

http://darkside.dotcomsecrets.com
28 | The Best of DotCom Secrets www.DotComSecrets.com
I
f you regularly study sales copy, you may have because you cannot copyright an idea. However, the
already noticed that copywriters often modify line is drawn when whole sentences are “stolen” from
existing headlines that are known to convert well another ad. That’s plagiarism and that can get you into
to call out to their target audience. big trouble. So make sure you don’t steal content from
In copywriting parlance, this is called “swiping.” The another advertisement.
process involves taking an existing headline or whole
advertisement and borrowing the idea for your own HOW TO SWIPE There is an original headline from
ad. Don’t worry, you won’t get in trouble for plagiarism DoubleYourDating.com that reads, “You’re about to learn
Image ©Shutterstock.com/Alexander Kalina
secrets that most men will never know about women...” following pages were written by renowned copywriters.
This headline was later reworked by Matt Bacak for Read through them before you start writing your next
PromotingTips.com to, “You’re about to learn ‘secrets’ that sales letter to get ideas flowing.
most people will never know about: how to really explode You can also add onto this swipe file by subscribing
online newsletters, ezines or e-course opt-ins in no time to other people’s autoresponders, adding your name to
flat...” While there are a lot of words common between mailing lists, and keeping track of what your competitors
the two headlines, it wouldn’t qualify as a verbatim copy. are using for ads. If you see the same ad over and over
It’s a good example of using what works and modifying it again, chances are they’re making good money with it.
for your own copy. Doing this will help you build a powerful arsenal of
marketing ideas that will help propel your conversion
CREATE YOUR OWN SWIPE FILE The headlines on the rates and increase your bottom line.

John Carlton
Headlines 5 I Guarantee (With My OWN MONEY!) That You

1
Will Shoot Your Lowest Score EVER On Your
Next Round Of Golf!

6
"If You've Got 19 Minutes Before You Head Out
To Play Your Next Round Of Golf… I Will Show
You How To Knock 10 Strokes Off Your Score. Screw Hollywood... Here’s The Jaw-Dropping,
It's Simple, It's Easy, And I Guarantee It Will Work For Super-Deadly “In The Shit” Combat Secrets Of
You… Or I'll Pay You $10!" A Veteran D-Boy Who Had To Fight His Way Out

2
Of A REAL “Black Hawk Down Combat Mission!”

7
Crippled Golfer Stuns L.A. Open Crowd By
Crawling From Death Bed To Beat 110 Pro They All Snickered At The Nearly “Crippled,”
Golfers With a 67 (Using A Short Backswing) Overweight Golfer As He Hobbled Up to the Tee
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3 "How A Completely Self-Taught Pip-Squeak


Golfer Ignored Everything The So-Called
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8 Amazing Secret Discovered By One-Legged
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9
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4
These are the same secrets used by SWAT
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And NO Other Golfers Will Ever Hear About!” Barehanded Even An Armed Attacker Who Has Made Up

30 | The Best of DotCom Secrets www.DotComSecrets.com


His Mind To Shoot And Do It As Easy As Taking Candy
From A Baby!
16 If You Have An Email Account, Then You,
Too, Can Watch A FREE 18-Minute Video

10
On How To Write Mouthwatering Sales
Copy Even If You Can’t Write Worth Squat...

17
Why Are Men Who Hunt Professional
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11
Businesses And Lives Of Countless People
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12
Headlines

18
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Insider Journal | 31
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32 | The Best of DotCom Secrets www.DotComSecrets.com


Image ©Shutterstock.com/Dusan Zidar

BY RUSSELL BRUNSON, CEO


Proven Traffic Generation Methods to Help Sustain Your

A
Business in Any Economy! - By Russell Brunson, CEO
lmost every time I tell someone that my changes daily and if all of your eggs are in one basket
company’s name is DotCom Secrets, one you could lose everything. Make sure that you create a
of the first questions they ask me is, “Well, traffic portfolio of diverse ways to generate traffic.
what is the big secret then?” I now know In the chart on page 35 I broke down the five core
how Victoria must feel every time someone walks past traffic methods that I have created with my team and
a Victoria’s Secret or sees one of their ads. use every day at DotCom Secrets. We are diversified in
So, what is the big secret then? What is the “Dot our traffic and because of that have created a powerful
Com Secret” that gives the ability to normal, ordinary and stable business. In this article, I want to elaborate a
people like you and me to make insane amounts of little on each of these core methods.
money online in record speed? Is it because we’re really
smart? I can answer that one quickly because I know a Free Online Traffic
ton of guys making a killing and most wouldn’t have I call this type of traffic free because you don’t have
graduated college even if they had tried. Is it because to spend money to generate it. But you do have to spend
we have really cool products? Again, this one isn’t true time. So for some people the “free” sources may be more
either – some of the worst products make the most expensive than the paid depending on how much you value
money online. So is it because of a great sales letter or your time. The great thing about the free online traffic
killer graphics? Again, the answer is no. A sales letter sources is they are the easiest to systemize and outsource.
without this secret is completely lifeless. Inside of free online traffic there are a few branches:

The Real “Dot Com Secret” COMMUNITIES This is where you find large congregations
The big “Dot Com Secret” is that if you can learn of people who are interested in a topic all gathered
to control traffic online, you will never worry about together in one spot. If you can define who your target
money again. Of everything you can learn online – this customer is and where they spend their time online, then
is the skill that trumps them all. So, the next logical it becomes easy to find huge masses of people waiting to
question is how! The good news is that there isn’t just go where you tell them to go. The core communities we
one way to drive traffic – in fact there are hundreds, go after are found on the chart.
if not thousands of ways to do it. If you can master a
few of them, you will be in a position to make money SEO This stands for “search engine optimization.” When
anytime you want, in any economy. people look for information in today’s world, they go to
Now, many people will tell you that you just need to the search engines to find it. To get listed in the search
know one traffic method – which I completely disagree engines you have to focus on your onsite optimization as
with. It’s vital that you master a few because traffic well as your offsite optimization. We use a blog to cover

34 | The Best of DotCom Secrets www.DotComSecrets.com


Millionaire Mindset

74 Ways to Build a Traffic Powerhouse


Use This List to Diversify Your Traffic so Your Business can Thrive in any Economy!

Free Online Traffic Email Affiliates MSN


Communities: PPC Affiliates Google
Forums Bloggers
Groups Integration Marketing CPV:
Blogs Coupon Affiliates AdBrite
Wikis CPA Networks CPV Networks
Craigslist Licensing Zango
eBay Private/White Label
YouTube Mobile:
Pulling Traffic Free Offline Traffic AdMob
Traffic Exchanges Public Relations: Deck Trade
Newspaper
SEO: Radio Paid Offline Traffic
Onsite SEO Magazines Referral Programs
Review Sites Television
Product Comparisons Digital Media:
Product Recommendations Events: Infomercial
Offsite SEO Trade Shows Short From Commercials
Linkbuilding Meetup Groups Radio
Content Distribution Chamber of Commerce
Articles Print Media:
Press Releases Paid Online Traffic Newspapers
Videos CPA Networks Magazines
Coregistration Classified Ads
Web 2.0: Direct Mail
Squidoo CPM:
HubPages Google Placement Targeting Recycled Traffic
Other Fast Indexing Sites Email Newsletters Autoresponder
Facebook AdBrite Blog
Twitter Banners Direct Mail
MySpace Google Content Network Phone Sales
LinkedIn Voice Broadcasts
PPC: Text Messages
Affiliates: Click River (Amazon) Postcards
Joint Venture Partners Yahoo Review Websites

Insider Journal | 35
95 percent of all our onsite SEO, and our offsite SEO is are many CPA networks you can work with but be sure
handled by linkbuilding and content distribution with to know your numbers. You often have to pay over 100
links pointing back to our specific blog posts. percent commissions on the front end so you need to be
able to make a profit on the backend.
WEB 2.0 The web 2.0 world can be broken into two
major sections: sites that allow us to create pages on CPM Stands for “cost per hundred” where you are paying
them that end up being ranked high in Google (like for impressions. The key to success here is making sure
Squidoo and Hubpages) and sites that we use to build the banners you are paying for are close to the top of
followings of people (like Twitter and Facebook). the webpage or you may be paying for ads that are never
seen by real people.
AFFILIATES Affiliate traffic generation is one of the biggest
areas we focus on. We find people who already know how CO-REGISTRATION This is traffic that you get by
to generate traffic and piggyback on their efforts. piggybacking on someone else’s traffic. So they may
get someone to signup for their list and immediately
Paid Online Traffic afterwards try to get that person to join other lists – they
This type of traffic is harder to systemize and then charge you based on people who join your lists.
outsource because you’re dealing with a budget. If
you’re not watching closely, you can quickly lose a lot of Free Offline Traffic
money. The huge benefit to paid traffic is its consistency. Most internet marketers refuse to touch offline
It’s much easier to predict and monitor who’s coming to media, which is great news for you because offline
your site and when you want them there. Here are the media will generate better quality visitors and a higher,
branches inside of paid traffic: more consistent number of them if you do it right. This
is mostly because the distribution channels of these
PPC Stands for “pay per click” where you pay every time types of media have been around for hundreds of years
someone clicks on one of your ads. The keys here are to and get into the hands of millions every day.
know your metrics, how much you can spend to acquire Here are the branches inside of free offline traffic:
a customer and your conversion rates on your website.
When you know these numbers you can figure out how PUBLIC RELATIONS (PR) Getting good PR through
much you can spend per click and still make a profit. newspapers, magazines, television and radio can be
huge. I’ve had a chance to be featured on quite a few
CPV Stands for “cost per view” where you pay every time morning news segments which has been a great lead
someone views your site. There are many CPV networks generator for our company.
that will show your site to people in their networks
who are looking for something similar to what you are EVENTS There are literally dozens of events happening in
offering. It’s easy to get hundreds of thousands of views your local marketplace every week. If you don’t believe
per day, so make sure you closely target which pages me, go check meetup.com. The potential for networking
and keywords you want to show up for. and driving traffic at these events can be huge.

CPA Stands for “cost per acquisition” where you are Paid Offline Traffic
paying just on the acquisition of a subscriber or a With the onset of the internet, most people don’t
customer. This is where I would pay someone $2 for even look at advertising offline yet it’s probably the most
everyone they can get to fill out my squeeze page, or scalable type of traffic generation in the world. Here are
$30 for everyone who orders one of my DVDs. There the main branches inside of paid offline traffic:

36 | The Best of DotCom Secrets www.DotComSecrets.com


Millionaire Mindset

PRINT MEDIA This covers ads and articles in newspapers, services that will benefit from them.
magazines, classified ads as well as direct mail. Be sure to focus a lot of time on your recycled
traffic. I have friends who have built huge lists, but
DIGITAL MEDIA These are the sources that we see most don’t market and promote to them because they are so
often throughout the day like radio and television. focused on generating new traffic and leads. You need
to remember that it’s always easier to sell to an existing
REFERRAL PROGRAMS Referral programs will give you customer then to try to find a new one.
some of the highest quality traffic every time. Many I won’t list all of the branches within recycled
people do online affiliate programs, but few take them traffic but did want to mention that the better sense of
offline and turn them into a solid referral program. community and belonging you can give your members,
the better customers they will become. All of your
Recycled Traffic traffic generation methods should be focused on that.
This type of traffic will always be your best. The Get them to join your list, build a relationship and then
reason is because this traffic has already come to you keep them coming back for more. If you can do that
from every other source. They have joined your lists, they then you will have a following of traffic and customers
have listened to what you say and they know who you that will stick with you forever. DCS
are. Your job at this point is to build a solid relationship
with them and promote complementary products and By Russell Brunson, CEO of DotComSecrets.com

DotCom Secrets Recommends


Website Essentials to Help Get Your Business Started Right

Website Web Hosting:


Basics Blackwire Hosting
Domain Registration:
Blackwire Hosting
E-mail Autoresponder:
Aweber
Outsourcing Guru.com
Merchant Accounts:
Elance.com
ClickBank
Odesk.com
PayPal
Scriptlance.com
HTML Editing Software:
Adobe Dreamweaver (Paid) Favorite Keyword Research:
Kompozer (Free) Freebies Wordtracker
Blog: Internet Marketing Forum:
Wordpress Conquer Your Niche

Insider Journal | 37
Instant Product:
CDs & DVDs on Demand
What is Kunaki? Creating Your Instant Product
IF YOU NEED a fast front-end offer, or just have content YOU WILL NEED the following artwork to upload if
you want to put on a CD or DVD, Kunaki is the place to start. you are creating a CD: two panel insert, tray card, CD
They have made it easy to create professional discs without having to cover. And the following if you are creating a DVD: DVD wrap, one
pay for excess inventory or ship orders yourself. You can order as few panel insert card and DVD cover. You can outsource the graphic
as one disc at a time and only pay $1. This price includes full retail design if you wish. If you do, just make sure your designer follows
packaging, printed artwork and shrinkwrap. Most disc manufacturers these guidelines:
require a minimum order of 50 or 100 and still charge more than
triple that price per unit - so Kunaki is a great deal all around! • Match the exact dimensions for the artwork: Otherwise, by
They will also drop-ship straight to your customer, so there is default, Kunaki will stretch the image until it fits. Stretching
no need to stock inventory. Just enter your customer’s shipping makes photos and text look warped and unprofessional.
information when you receive an order, and Kunaki will usually • RGB, 16 bit: These are settings that can be easily changed
create the disc and ship it by the next business day. You will need in Photoshop.
to factor in shipping costs. Within the United States you can ship • 300 DPI: A lower DPI will result in low-quality, pixelated
a CD or DVD for under $6 including the $1 for the disc. Shipping artwork when printed.
prices are higher if your customers are outside the United States.
To upload the contents of your disc, you will first need
to create a physical copy by burning your files to a CD or
DVD. You will then upload the contents from your disc drive.
Uploading can take several hours depending on your internet
connection and the size of the files, so it’s good to plan ahead
before you start.

Ordering Samples
IT IS ALWAYS a good idea to order at least one
sample of your disc before you start sending it to your
What’s the Trade Off?: customers. Kunaki provides the first disc free when you become a
A LOT OF people wonder how Kunaki can do it so cheap new customer. Just plan a week in advance of your launch so you
- but there is a trade off. Kunaki likes to be thought of have time to get it in the mail.
as a machine. They do not provide extensive customer support like
you would receive with most disc manufacturing companies. In fact,
contact is limited to e-mail and snail mail. So if you want someone to Placing Orders
hold your hand through the process of creating your disc, you won’t IF YOU HAVE multiple orders to place at a time, you can
find that at Kunaki. But because they have created such a valuable select to enter the addresses manually, or copy addresses
service for internet marketers in particular, we’ve created this tutorial from a CSV file. You can also opt to use a sales page that Kunaki
to show you how to quickly and easily setup a disc in Kunaki. provides to have them automatically log orders as they come.

38 | The Best of DotCom Secrets www.DotComSecrets.com


Image © iStockPhoto.com/Lise Gagne

Insider Journal | 39
I
n June of 2008, I remember reading an article business, it is at least difficult and time consuming to
about Alex Rodriguez of the New York Yankees get things off the ground on your own, not to mention
baseball club. For anyone who is not familiar the uncertainty involved with not hearing any feedback
with professional baseball, let me just explain that during the process. Many of these fears and concerns
Alex Rodriguez (also known as A-Rod) is currently can be alleviated, as well as timelines shortened, by
the highest paid player in the sport and is generally involving others in your business. However, it is critical
regarded as one of its most talented players. to find the right people, because you know what they
In the article, sports writer Tom Friend explained say about rotten apples…
how Alex Rodriguez sought out the game’s all-time hit
leader (and infamous gambling castaway), Pete Rose for Coaches and Mentors
hitting advice. The story went on to explain how, over So, who are some of the people you can turn to in
the course of a couple of years, Pete Rose was able to getting your business up and running? To begin, I might
nudge A-Rod’s game and help him produce one of the recommend finding a good mentor or coach. Ideally, we
best single offensive seasons of his professional career. would be able to sit at Russell Brunson’s feet and have
What I find interesting about this story is that him take us by the hand as we get our businesses up and
A-Rod was well into an already illustrious career before running. Unfortunately, there is only one Russell Brunson
he was able to contact and convince Pete Rose to give and he is extremely busy running his own business.
him pointers on his swing. Prior to that time, Alex had I might argue that Russell is like the Pete Rose of
gone through a myriad of hitting coaches from his early the internet marketing world, but without that whole
childhood to high school and on to the major leagues. gambling scandal. He is the guy we would all like to
All of his coaches gave shape to the talent that we have guiding our businesses. But before we can get to
now know as “A-Rod.” However, none of them were the the point where we are truly coachable by the “master”
“ultimate” hitting coach for Mr. Rodriguez. Instead, they himself, we’ve all got to go through the “stepping stones”
were stepping stones that helped him along the way. of other coaches and mentors just as Alex Rodriguez did.
I believe Alex realized two things early on that Fortunately for us, Russell has set up a coaching program
set him apart from his peers. First, we always have and has trained a few elite coaches to teach his system.
something more to learn - always. Second, it is difficult At the risk of sounding like a pitch for our coaching
to teach yourself something you don’t know. Knowing program, let me just say that they are worth every penny
this, Alex has constantly set out to find others who can you might pay to participate with them.
and will teach him how to get better.
In order to be truly successful, we all have to rely Employees and Outsourced Workers
on other people to coach, mentor, help and support us Aside from coaches, who else can you get to help you
in our aspirations. When it comes to starting an online with your business? Well, the obvious answer is to hire

40 | The Best of DotCom Secrets www.DotComSecrets.com


Motivation & Mindset

employees. Of course, this can be an expensive proposition, surround themselves with other successful people.
especially if you are just starting out and don’t have a If it sometimes feels like the successful internet
consistent cash flow going just yet. However, if you can marketers are all part of a secret “club,” it’s probably
afford it, having employees can be a real benefit because because they all talk about each other as though they
you have someone who is dedicated to your business. are best friends. The reason behind this is that most
Another alternative to hiring employees directly of them meet each other and communicate about
is to outsource your work to freelancers. If you’ve their businesses in various mastermind sessions. The
been involved with DotCom Secrets for any length of first thing to point out here is that they generally
time, you’ve already heard this. The benefits of hiring pay a significant sum of money for the privilege of
freelancers for your projects are abundant, including only participating in the group (usually upwards of $10,000
paying for work on your project and not having to worry per year). This cost is easily justified by the business
about payroll, taxes, insurance, or any other benefits. improvement ideas that are generated by bringing so
Some of the drawbacks include a limited ability to many successful people together.
communicate, the risk of revealing upcoming projects Of course, you will likely be invited to participate in
to your competitors, and the lack of full commitment such mastermind groups after you reach a certain level
on your projects because their “skin isn’t in the game.” of success. But what can you do to surround yourself
Understanding this should help you find the right mix with these people prior to reaching the success of your
of outsourcing and direct employees to help you run dreams? Let me give you a few suggestions:
your business.
SOCIAL NETWORKING SITES such as Facebook and
Family and Friends Twitter are a great place to start “networking” with
One of the tougher crowds you will ever encounter is the successful people you admire.
your immediate and extended family. I think it is fair to
say that we all have someone close to us who just doesn’t GROUP COACHING SESSIONS are a great way to
understand the whole internet marketing phenomena. It not only get involved with your favorite internet
could be a parent, spouse, child, or other distant relative. marketing “guru” but to meet others who are in the
Regardless, they are the ones you will spend more time same place as you with their business. If you can
defending your business to than anyone else. My simple get into the right group, your peers will lift you as
recommendation is to encourage their support of your you lift them and all will succeed together.
business and services because there is nothing better
than having the support of your loved ones. LIVE SEMINARS are a phenomenal opportunity
One of the easiest ways to win over your family is to get great information from a variety of
to take the time to show them the nuts and bolts of knowledgeable people. Additionally, they present
your business. Most people tend to be skeptical of new a unique opportunity to meet them face to face
business concepts and ideas, leading to disapproval. But and begin networking with them.
once they know and understand your business, their
attitudes generally reverse to glowing approval and After all I’ve said, let me just close with this small
encouragement. reminder. Success is a mindset more than anything. If
you will simply refuse to accept failure in your business,
Successful Peers you will ultimately find the winning formula that takes
The last group of people who will impact the success you further than you ever imagined. DCS
of your business (beyond your customers, that is), is your
group of peers. In order to be successful, one should By Michael Loveridge, Partnership Director

Insider Journal | 41
“Discover The Drop-Dead Simple Method
For Making Money Online WITHOUT
The Hassles Of Creating An Entire Product!”
Best Part? It’s The Online Money-Making System That Launched
The Online Careers Of MANY Internet Marketers — Now In Version 2.0!
Russell here. If you haven’t jumped on this, then
this is your chance! You see, I run a coaching
program and hold $10,000 seminars every quarter.
I know what works and what doesn’t. And I know
where people tend to “spin their wheels” when it
comes to making money online.
Here are some of them: creating the product,
getting the graphics, writing the copy, and
shooting the video. Not to mention fiddling around
with some membership script that a rocket
scientist created. Who has time for that, right?
Well, about 1 1/2 years ago I sat down with my team and asked myself the question, “How can I create
a money-making system that absolves ALL potential reasons for failure?”
Then I had an “Ah-Ha” moment. I had figured it out! I knew I had to call it a cool name so I decided
to name it: Micro-Continuity! Over 7,000 people claimed their copy of Micro-Continuity last year,
and we just updated the course to include recent changes in internet marketing this year. So the
question I have for you is this:

Why Try To Figure It Out For Yourself


When You Can “Cut And Paste” My Proven System!
Imagine this: If you launch one Micro-Continuity site and sell 20 memberships, you could easily earn
enough to cover a car payment and a little bit more. Sell 100 memberships and you could save up for a
vacation. Just imagine what you could do with the extra money!
Cover Image ©Shutterstock.com/Dusan Zidar

So what are you waiting for? Go to the web address below to get access to Micro-Continuity today,
right now, while it’s still hot on your mind! And join our most successful students who are making
REAL money online!

http://www.microcontinuity.com

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