SAP SuccessFactors Business Transformation Study | Travel and Transportation | Etihad Airways

Etihad Airways: Building a New

Recruiting Web Site to Find the Best
Talent with SAP® SuccessFactors®
Solutions

Etihad Airways is often the first taste of Arabian hospitality for travelers to Abu Dhabi –
a role the airline has relished throughout its extensive growth. Etihad Airways required
best-in-class software solutions to support and enable its business transformation and,
after a full evaluation of available products, decided to go with the best. This is why the
airline is in the process of deploying a full suite of SAP® applications.
2016 SAP SE or an SAP affiliate company. All rights reserved.

To fuel its growth, Etihad Airways must attract a steady stream of excellent new
employees, so a top priority was to improve the entire recruitment process. Using
SAP SuccessFactors® solutions, the company launched a new careers Web site that
achieved instant success – attracting 6,000 applications in the first week – and
unified its procedures for onboarding, contracting, and making awards. The winners?
All those Abu Dhabi visitors that Etihad Airways is now serving better than ever.
©
 SAP SuccessFactors Business Transformation Study | Travel and Transportation | Etihad Airways

Real-time visibility into the status of applications

Company Objectives
Etihad Airways • Recruit outstanding new employees to fuel extensive growth 160,000
• Unify and streamline the recruiting and onboarding process
Visits to the new careers
Headquarters Web site in the first week
Abu Dhabi, United Arab Why SAP® SuccessFactors® solutions
• Published road map for integrating SAP® SuccessFactors® solutions with after its launch
Emirates
other SAP software
• Strategic fit for a genuine partnership with SAP
Industry
Travel and transportation –
• Innovations from SAP such as the SAP HANA® platform 6,000
airlines Resolution Applications submitted
• Used SAP SuccessFactors solutions in the cloud to develop a new careers through the Web site in
Products and Services Web site to enrich the candidate recruiting process its first week
Commercial air travel • Integrated the new Web site with popular professional social platforms
• Improved the job requisition management process to help track job
openings and applicants
Employees • Developed new job posting procedures, standardized job descriptions, and 14,000
26,000 optimized recruitment management and onboarding workflows Candidates signed up
as talent community
Revenue Future plans
members
US$9 billion • Transform performance management and career development
• Offer access to learning and development content across multiple
platforms and devices
Web Site • Migrate to SAP S/4HANA software Real-time
www.etihad.com
Visibility into the status
of job applications for
candidates, hiring
managers, and recruiters
“As Etihad Airways crosses the 26,000 employee milestone and witnesses
phenomenal growth, we needed to redesign our recruitment processes to
benefit us, our HR team, and the 250,000 applicants applying to work here each
year. SAP SuccessFactors solutions play a pivotal role in helping us do this.”
Mona Walid, Vice President of Talent Acquisition, Etihad Airways

Studio SAP | 44234 (16/04) © 2016 SAP SE or an SAP affiliate company. All rights reserved.
©
2016 SAP SE or an SAP affiliate company. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE
or an SAP affiliate company.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of
SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://www.sap.com/corporate-
en/legal/copyright/index.epx#trademark for additional trademark information and notices. Some software products marketed by SAP
SE and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty
of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only
warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements
accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any
related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP
SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all
subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information
in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking
statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers
are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not
be relied upon in making purchasing decisions.
 SAP Ariba Business Transformation Study | Travel and Transportation | Etihad Airways

Etihad Airways: Developing an

All-in-One RFP Process Requiring
One Department, not Five, with
SAP® Ariba® Solutions

Etihad Airways is often the first taste of Arabian hospitality for travelers to Abu Dhabi –
a role the airline has relished throughout its extensive growth. Etihad Airways required
best-in-class software solutions to support and enable its business transformation and,
after a full evaluation of available products, decided to go with the best. This is why the
airline is in the process of deploying a full suite of SAP® applications.
2016 SAP SE or an SAP affiliate company. All rights reserved.

Procurement was a major area that Etihad Airways wanted to improve. The old
purchasing process needed an upgrade; and before a request for proposal (RFP) could
be released, five departments using two systems had to get involved. SAP Ariba®
solutions helped Etihad Airways streamline the entire source-to-contract process and
efficiently integrate new suppliers. The winners? All those Abu Dhabi visitors
that Etihad Airways is now serving better than ever.
©
 SAP Ariba Business Transformation Study | Travel and Transportation | Etihad Airways

Bidding online for opportunities at Etihad Airways

Company Objectives 1 system
Etihad Airways • Unify and streamline siloed procurement processes To create, approve, and
• Support rapid expansion of the business release RFPs in an all-in-one
Headquarters process, down from 2
Abu Dhabi, United Arab Why SAP® Ariba® solutions systems
Emirates • Published road map for integrating SAP® Ariba® solutions with other
SAP software solutions 1 department
• Ability to replicate contracts and requests for proposals (RFP) between
Industry SAP Ariba solutions and the SAP ERP application To manage RFPs, down
Travel and transportation – • Strategic fit for a genuine partnership with SAP from 5 departments
airlines • Innovations from SAP such as the SAP HANA platform
Unified
Products and Services Resolution Procurement process
Commercial air travel • Implemented the Ariba Sourcing solution for making fast and strategic
sourcing decisions
• Implemented the Ariba Supplier Information Management solution for Better
Employees automating the presentation of accurate, reliable supplier information Visibility into contracts,
26,000 • Performed both implementations in the cloud spending, and supplier
activity
Revenue Future plans
US$9 billion • Implement the Ariba Contract Management solution to automate and Faster
standardize contracts Purchasing decisions
• Introduce the Ariba Supplier Information and Performance Management
Web Site Selling solution for evaluating supplier performance, improving supplier
www.etihad.com relationships, and minimizing supply risks Efficient
• Migrate to SAP S/4HANA software Self-service portal for
suppliers to collaborate and
bid for Etihad Airways
business
“SAP Ariba solutions will support our extraordinary growth by more effectively
tapping into the global business network and standardizing our purchasing
processes. They will offer enormous value to our suppliers and our guests while
allowing us to control spending, collaborate with suppliers, and minimize risks.”
Adil Al Mulla, Vice President Procurement and Supply Management, Etihad Airways

Studio SAP | 44134 (16/05) © 2016 SAP SE or an SAP affiliate company. All rights reserved.
©
2016 SAP SE or an SAP affiliate company. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE
or an SAP affiliate company.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of
SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://www.sap.com/corporate-
en/legal/copyright/index.epx#trademark for additional trademark information and notices. Some software products marketed by SAP
SE and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty
of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only
warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements
accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any
related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP
SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all
subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information
in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking
statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers
are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not
be relied upon in making purchasing decisions.