Potential MyCaptain Course Buyers

Profile:
1. College students who wish to upskill themselves
2. Graduate Freshers who want to learn and explore their interests before giving in for an
MBA or any post graduate degree
3. Mothers who want to start their career from scratch
4. Freelancers
5. Social media Influencers
6. Small business owners
7. College Dropouts
8. People hoping to change career paths
9. Employees to get better at their job
10.Employees seeking promotion at work

• The target audience for MyCaptain can be in age group of 19 – 40.

• As teenagers, students are keen to learn more and figure out their area of interest. So,
college students would be the main target of MyCaptain.
• Freshers would also consider purchasing the course as they are looking for internship
experience which the course promises.
• Freelancers who are already talented and skilled in what they practice are also
continuously trying to develop their skills and knowledge. Hence, they would also be
interested in purchasing MyCaptain’s Courses.
• Creative social media influencers would find the platform helpful as they can
implement the knowledge they gain in the work they already do.

Attributes:
1. Middle class
2. Smartphone / laptop users
3. Interested in gaining knowledge
4. Residing in cities
5. Mostly Indian Nationals
6. Aged between 19-40
7. Likes learning new things