11. Define an online community.

Describe some different types of online

communities?

- An online community is a digital space where people come together over common
interests and experiences, mutual goals and actions, or a shared purpose. Every online
community comes with its own unique set of rules, and guidelines, depending on the
community’s objectives.

An online community, also called an internet community or web community, is a

community whose members interact with each other primarily via the Internet.
Members of the community usually share common interests. For many, online
communities may feel like home, consisting of a "family of invisible friends".

- types of online communities:

 Bog: A blog (a shortened version of “weblog”) is an online journal or

informational website displaying information in reverse chronological order,
with the latest posts appearing first, at the top. It is a platform where a writer
or a group of writers share their views on an individual subject.
 Online Forum: An online forum is an internet space structured around and
dedicated to conversation, usually through posting questions, answers, and
responses. Online forums do not usually happen in real time.
 Online chat room: A chat room is a Web site, part of a Web site, or part of an
online service such as Zalo, Line, WhatsApp,..., that provides a venue for
communities of users with a common interest to communicate in real time.
 A social networking service (SNS) is an online vehicle for creating
relationships with other people who share an interest, background, or real
relationship. Social networking service users create a profile with personal
information and photos and form connections with other profiles.Examples:
Facebook, Youtube, Tiktok.
 Fanpages and group facebook :Fan pages usually post photos, videos,
collages, and updates about the topic of interest. Their content is created and
edited by them. Facebook Groups give Page owners the platform and tools to
 build a relevant, engaged community of existing and potential customers.
Groups are a place for valuable conversations to take place between customers
and brands, and between customers. The team creates a space for customers to
become advocates of the business.

12. What is an online community management. List the advantages of online

community management?

- Businesses building communities are meeting their customers where they already
are-online. They are investing in and overseeing online communities built for their
customers, employees, and fans-as part of a process called online community
management.
These online community management tactics help to build authentic relationships
between their external audience (customers, fans, and followers) and their internal
team. When businesses invest in online community management, they humanize their
business and show that they care about the people who interact with them and work
for them.
- advantages of online community management:
+ Advantages User aspect:
• Exchange real-time information through Internet (shopping, news, paying bills,
specific information
• Access to wide range of discussion groups (have special relationship or access
particular information such as politics, technical assistance, social activities,
health and entertainment
• Giving users a feeling of membership and belonging

+ Advantages Business aspect:

• Making money through membership fees, subscriptions, or advertising

commission
• Adding value to organizations (Marketing, customer support, sales, product
development)
 • Direct access to customers and help improve customer experiences
• Interacting with customers personally to have a better understanding of
customers need, want and even frustrations with brands.
• Connecting buyers directly to suppliers, manufacturer which eliminates
vendors and brokers

13.Defining the online community manager. What skills do you need to be an

online community manager?
-An online community manager (CM) is someone who knows a brand's target
audience well to unify it by communicating the company's mission and goals. An
online community manager uses social media. social media, marketing, brand
awareness, and interpersonal skills and abilities to build online community
engagement for the company or its customers. to engage customers, promote products
and services, and collect feedback.
- A successful manager of an online community should have hard skills and soft skills.
+ Hard skills include:
 Social psychology. Any community obeys the laws of group dynamics.
Knowledge of social psychology and group dynamics is necessary in order to
understand what is happening in general.
 Project management and project teams. Often in the community, several
“projects” are being implemented simultaneously, with the key roles being
played by volunteer participants.
 Copywriting and editing. Often a CM writes a lot: announcements, messages,
mailings, posts, and other content. They can delegate some of those tasks to
copywriters, but they should still be competent in writing situational and urgent
texts.
+ Soft skills include:
 Emotional intelligence. Most community managers are strong empaths, and
constant work with people leads to burnout. It is important to be able to
recognize your own and others’ emotions, to be careful with yourself and other
people.
 Broad outlook. It greatly simplifies communication and helps to understand a
wide variety of people. It is also very useful when generating content and ideas
for events.
 Intercultural communication skills. Most commercial and professional
communities consist of people of different ages, nationalities, and confessions.
Therefore, it is crucial for a CM to know how the rules of communication
between people that have various cultural backgrounds.
 Leadership. On the one hand, community manager and community leader are
different roles. On the other hand, charisma and the ability to work with
motivation will greatly simplify the work with individual groups and the
community as a whole.
 Sense of humor. A good specialist has a subtle sense of when and what kind of
joke would be appropriate and skillfully uses it as a tool.
 Stress tolerance. A CM is the first line of defense against serious negativity in
the community and the mediator between the community and the organization.
 Communication: Online community managers use communication skills to
interact with their team, clients and other stakeholders. They often use email,
instant messaging and other digital tools to communicate with others. They also
use verbal communication skills to interact with clients and other members of
their team.
 Social media marketing: Community managers often use social media to
engage with their online communities. They may create and manage company
accounts on platforms like Facebook, Twitter and Instagram. They may also
use these platforms to promote company products and services. Community
managers may also use social media to interact with members of their online
communities.
 Problem-solving: Problem-solving skills allow you to identify and resolve
issues that arise in online communities. Community managers often have to
solve problems that arise from online discussions, such as when members have
differing opinions or when members break the rules of conduct. You can also
use problem-solving skills to identify and resolve technical issues, such as
when a website crashes or when a member’s account is hacked.
 Empathy: Empathy is the ability to understand and share the feelings of others.
As a community manager, you may be responsible for managing online
communities for companies, organizations or individuals. Empathy can help
you understand the needs of your community members and respond to them
accordingly.
 Time management: Time management is another crucial skill for community
managers. They often have multiple projects and tasks to complete each day,
and they need to prioritize their work accordingly. This means that they need to
be able to estimate how long each task will take and adjust their schedule
accordingly.