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1. 15 3


http://thesis.lib.ncu.edu.tw/
2.

3.

4.

(management innovation)


Birkinshaw, Hamel & Mol (2008)

Birkinshaw et al (2008)(1)
(2)
(3)
(1)
(2)(
)

Abstract
Management innovation is about applying new practices and methods firms use
for improving their performance. It has become the latest issue in the field of strategy
and general management, but there is a research gap about knowing how management
innovation really processes within a firm. In this exploratory study, we used the case
study approach to explore how management innovation processes operated in local
and foreign firms in Taiwan, and futher compared our findings with an exiting
management innovation process model proposed by Birkinshaw, Hamel & Mol
(2008).
Our study shows management innovation processes operated in local firms were
both affected by internal and external agents. However, those of foreign firms in
Taiwan were only affected by actions of internal agents that different from the
exisintg conceptual model we considered. This research provides new insights about
management innovation and further discussions and implications are discussed in the
end of this thesis.

Key word: case study, exploratory study, management innovation,


management innovation process.

ii


.................................................................................................................................... i
Abstract ..................................................................................................................................... ii
.......................................................................................................................................... iii
....................................................................................................................................... v
...................................................................................................................................... vi
............................................................................................................................. 1
1.1

.................................................................................................. 1

1.2

...................................................................................................................... 2

1.3

...................................................................................................................... 2

..................................................................................................................... 3
2.1

.................................................................................................................. 3

2.2

.................................................................................................................. 3

2.2.1

................................................................................................... 6

2.2.2

....................................................................... 6

2.2.3

............................................................................... 7

2.2.4

............................................................................................................... 8

2.2.5

....................................................................................................... 9

2.3

...................................................................................................................... 9

2.3.1

..................................................................................... 10

2.3.2

................................................................................................. 12

................................................................................................................... 18
3.1

.................................................................................................................... 18

3.2

.................................................................................................................... 18

3.3

.................................................................................................................... 19

................................................................................................................... 23
4.1

A .................................................................................................... 23

4.1.1

..................................................................................................... 24

4.1.2

..................................................................................................................... 26

4.2

B .................................................................................................... 28

iii

4.2.1

..................................................................................................... 28

4.2.2

..................................................................................................................... 29

4.3

C .................................................................................................... 31

4.3.1

..................................................................................................... 31

4.3.2

..................................................................................................................... 34

4.4

D .................................................................................................... 35

4.4.1

..................................................................................................... 36

4.4.2

..................................................................................................................... 38

4.5

E ..................................................................................................... 39

4.5.1

..................................................................................................... 40

4.5.2

..................................................................................................................... 42

4.6

F ..................................................................................................... 43

4.6.1

..................................................................................................... 44

4.6.2

..................................................................................................................... 45

........................................................................................................................... 48
5.1

................................................................................................ 48

5.2

................................................................................................ 51

5.3

.................................................................................................................... 54

........................................................................................................................... 56
6.1

.................................................................................................................... 56

6.2

........................................................................................ 57

......................................................................................................................... 59
......................................................................................................................... 65
............................................................................................................. 66
A ............................................................................................. 67
B ............................................................................................. 71
C ............................................................................................. 73
D ............................................................................................. 76
E .............................................................................................. 79
F .............................................................................................. 81

iv

1................................................................................................ 4
2.............................................................................. 11
3.................................................................................. 12
4.......................................................................... 14
5.......................................................................... 15
6.......................................................................... 15
7.......................................................................... 16
8.................................................................................. 17
9.................................................................................. 19

10.................................................................................... 21
11 ............................................................................ 22

12............................................................................................ 23
132001 2011 A ................................. 25
14A .................................................................... 27
15B .................................................................... 30
16C .................................................................... 35
17D .................................................................... 39
18E .................................................................... 43
19F .................................................................... 46

20................................................................ 48
21................................................................ 52
22............................................ 55

1.................................................................................................... 5
2.................................................................................. 13
3.................................................................................. 14
4.................................................................................................. 18
5A ...................................................................... 26
6B ...................................................................... 29
7C ...................................................................... 34
8D ...................................................................... 38
9E ...................................................................... 42

10F .................................................................... 45
11 .................................................................... 49
12................................................................ 51
13................................................................ 54

vi


1.1

(Drucker, 1986, 2001)


(e.g., Utterback & Abernathy, 1975)
(e.g., Markides, 1997)(e.g., Gallouj & Weinstein, 1997)
(e.g., Pisano, 1996)(e.g., Burgelman & Maidique, 1988)

(George, 1972)
(management innovation)
(Hamel, 2006; Hamel & Breen, 2007; Birkinshaw,
Hamel & Mol, 2008; Mol & Birkinshaw, 2009b)
(2006)

(Shyu & Chiu, 2002; Liu, 2005; Lin & Chen, 2007; Tsai & Wang, 2009; Chiu,
Fang & Tseng, 2010; Hsieh, Yeh & Chen, 2010)
General Electric DuPontProcter
& GambleVisaLinux

(Birkinshaw & Mol, 2006; Hamel, 2006; Hamel & Breen, 2007;
Birkinshaw et al, 2008; Damanpour, Walker & Avellaneda, 2009; Mol &
Birkinshaw, 2009a, 2010)

1.2
Birkinshaw & Mol (2006)Hamel (2006) Hamel & Breen (2007)

Birkinshaw et al (2008)

1.3

Birkinshaw et al (2008)

Birkinshaw et al (2008)


2.1

Schumpeter (1934)

Zaltman, Duncan & Holbek (1973)

Van de Ven (1986)

Afuah (1998)
(innovation)(intention)(commercialization)

Shyu & Chiu (2002)

2.2
(Hamel & Breen,
2007)
(Oke,
Burke & Myers, 2007; Birkinshaw et al, 2008; Trott, 2008; Andriopoulos &
Dawson, 2009; Mol & Birkinshaw, 2009b)

( 1)(Trott, 2008)
(Hamel & Breen, 2007)(Trott, 2008; Andriopoulos & Dawson,
2009) (Trott, 2008)(Francis & Bessant, 2005; Bessant &

Tidd, 2007; Andriopoulos & Dawson, 2009)(Boer & During, 2001;


Trott, 2008)(Mol & Birkinshaw, 2009b)(Hamel &
Breen, 2007)(Knight, 1967; Rowley, Baregheh & Sambrook, 2011)
(Birkinshaw & Mol, 2006; Hamel & Breen, 2007; Trott, 2008; Mol &
Birkinshaw, 2009b)
1

Danneels & Kleinschmidt (2001); Danneels (2002); Bessant &

Tidd (2007); Hamel & Breen (2007); Oke et al (2007);


Birkinshaw et al (2008); Trott (2008); Andriopoulos & Dawson
(2009); Mol & Birkinshaw (2009b); Rowley et al (2011)

Bessant & Tidd (2007); Hamel & Breen (2007); Oke et al (2007);
Birkinshaw et al (2008); Trott (2008); Andriopoulos & Dawson
(2009); Mol & Birkinshaw (2009b); Rowley et al (2011)

Knight (1967); Damanpour (1991); Johne (1999); Bessant & Tidd


(2007); Oke et al (2007); Birkinshaw et al (2008); Trott (2008);
Andriopoulos & Dawson (2009); Mol & Birkinshaw (2009b)

Knight (1967); Trott (2008); Rowley et al (2011)

Hamel (2005); Hamel & Breen (2007)

Trott (2008); Andriopoulos & Dawson (2009)

Johne (1999); Kim & Mauborgne (1999); Francis & Bessant


(2005); Bessant & Tidd (2007); Andriopoulos & Dawson (2009)

Trott (2008); Ren, Xie & Krabbendam (2010); Rowley et al (2011)

Woodman, Sawyer & Griffin (1993); Boer & During (2001);


Armbruster, Bikfalvi, Kinkel & Lay (2008); Trott (2008);
Gumusluolu & Ilsev (2009); Rowley et al (2011)

Hovgaard & Hansen (2004)


Knight (1967); Rowley et al (2011)
Comes & Berniker (2008); Mol & Birkinshaw (2009b)

Markids (1997, 2000); Abraham & Knight (2001); Charitou &


Markides (2003); Hamel & Breen (2007)

Hamel & Breen (2007); Birkinshaw et al (2008); Trott (2008);


Andriopoulos & Dawson (2009); Rowley et al (2011)


(Birkinshaw et al, 2008)
Knight (1967)Bessant & Tidd (2007) Hamel & Breen (2007)

Knight (1967)Rowley et al (2011) Oke et al (2007)


Francis &
Bessant (2005) Johne (1999) Trott (2005)
Rowley et al (2011) Hovgaard & Hansen (2004)
Boer & During (2001)
Hamel & Breen (2007)
1

Hamel & Breen (2007)

1
Hamel & Breen (2007: 37)

2.2.1

()()

(Andriopoulos & Dawson, 2009; Rowley, Baregheh & Sambrook, 2011)


Dougherty (1992)

Danneels & Kleinschmidt (2001)

Danneels
(2002)
Hamel & Breen (2007)
(Dyson)
hotmail (Andriopoulos & Dawson, 2009)

2.2.2

Knight (1967)Damanpour (1991)

Johne (1999)
Bessant & Tidd (2007)

Netflix

(Andriopoulos &
Dawson, 2009)
Hamel & Breen (2007)

(Hamel, 2005)

(Hamel, 2006)
2.2.3

Trott (2008)

OECD (Organisation for Economic Co-operation and Development)


(2005a)

assemble-after-order
(Ren, Xie & Krabbendam, 2010)
(Johne, 1999;
Andriopoulos & Dawson, 2009)Bessant & Tidd (2007)

(Kim & Mauborgne, 1999)Francis & Bessant (2005)

Francis & Bessant (2005)

2.2.4

Woodman, Sawyer & Griffin (1993)

OECD (2005b)

Trott (2008)
Knight (1967)
Armbruster, Bikfalvi, Kinkel & Lay
(2008)
Gumusluolu & Ilsev (2009)

Gumusluolu & Ilsev (2009)

OECD (2005b)

2.2.5

Markids (1997, 2000)

(Abraham & Knight, 2001)Hamel & Breen (2007)

Comes & Berniker (2008)

(Charitou & Markides,


2003)
(Hamel & Breen, 2007)
Hamel & Breen (2007)

2.3


(Hamel & Breen, 2007)

BirkinshawHamel Mol

2.3.1

Hamel (2006)

Andriopoulos & Dawson (2009)

(Dawson & Palmer, 1995)


Birkinshaw & Mol (2006)Birkinshaw et al (2008)Mol & Birkinshaw
(2009b)

(Hamel & Breen, 2007) Birkinshaw & Mol (2006)


Hamel & Breen (2007) Birkinshaw et al (2008)
(1)(2)
(3)
Birkinshaw et al (2008)

10

(e.g., Hounshell, 1984)


(e.g., Yorks & Whitselt, 1985)
(e.g., Kaplan, 1988)
(e.g., Berggren, 1994)

(e.g., Zbaracki, 1998)

(e.g., Foss, 2003)


(e.g., Ohno, 2006)
NASA (e.g., Carroll, Gormley, Bilardo, Burton &
Woodman, 2006)
(M-division; e.g., Chandler, 1990)

(e.g., Hargadon, 2003)


NASA
(e.g., Pezet, 1997)

Birkinshaw et al (2008)
Birkinshaw et al (2008)( 2) 1990

Mol & Birkinshaw (2007) 150

(Process)(Money)(People)(Internal structures)
(Customer and partner interfaces)
(Innovation and strategy)(Information efficiency)
( 3)

11

360

MRPIMRPII

Mol & Birkinshaw (2007)


2 3

TQMERP (Birkinshaw & Mol, 2006; Birkinshaw et


al, 2008)

(Birkinshaw et al, 2008; Mol & Birkinshaw, 2009a)

2.3.2

Hamel (2006)

12

(1)(2)(3)
(4)
Birkinshaw & Mol (2006)

( 2)

()

()

2
Birkinshaw & Mol (2006)
Birkinshaw et al (2008)(Institutional perspective)
(Fashion perspective)(Culture perspective)
(Rational perspective)
( 3)

13

3
Birkinshaw et al (2008)
( 4)

14

Birkinshaw et al (2008)
( 5)

Birkinshaw et al (2008)
( 6)


Birkinshaw et al (2008)
( 7)

(Birkinshaw et al, 2008)

15


Birkinshaw et al (2008)
Birkinshaw & Mol (2006)( 2)Birkinshaw et al
(2008)( 3)
3

Birkinshaw et al (2008)

Birkinshaw et al (2008) Mol &


Birkinshaw (2009b)
Birkinshaw et al (2008)

8
Gore
(Whole Food)
(GlaxoSmithKline, GSK) Google
(Birkinshaw & Mol, 2006; Hamel, 2006; Hamel & Breen, 2007)

16

Wellington
Insurance

6 sigma

Bill smith & Mikel Harry (1987)


Art Schneiderman (1987)

Murray Wallace (1988)

Leif Edvinsson & Bjorn Wolrathl


(1991)
Lars Kolind (1991)
Alan Nonenberg (1991)
Tim Connolly & Mark Smith
(1994)
George Paolini (1995)
Tim Warren & Leo Roodhart
(1996)
Tachi Yamada & Allan Baxter
(2000)
Hamel (2006)

Hamel (2006)

Partners for
Change

Grameen Bank

Gore

Hamel (2006)

Hamel & Breen (2007)

Hamel & Breen (2007)

Hamel & Breen (2007)


Google

Birkinshaw & Mol (2006)Hamel (2006)Hamel & Breen


(2007)

17


3.1

(Yin, 2003) 4

Birkinshaw et al (2008)

3.2

18

Birkinshaw et al (2008)

20

() 8
9 1 4
4
9

34

2010/12/19

2010/12/22

2010/12/22

1.5

2011/03/28

30

2011/03/29

28

2011/03/30

33

2011/03/31

12

2011/04/08

6 2
4

3.3
Yin (2003)

19

(documentation)(archive records)(Interviews)(direct
observations)(participant observations)(physical artifacts)

(triangulation of data)
(Yin, 2003)

Hamel (2006)

20

10

Hamel (2006)
Q1. Who owns the process?

Who has the power to change it?


Q2. What are its objectives?

What are the success metrics?


Q3. Who are the customers of this process?

Who get to participate?


Q4. What are the data or information inputs
for this process?

Q5. What analytical tools are used?


What events and milestones drive this

process?
Q6.
What kind of decisions does this

process generate?
Q7. What are the decisions-making criteria?

How are decisions communicated, and


Q8.
to whom?

How does this process link to other


management system?
Q9.

Hamel (2006)

10
1.8 (100 )

(Yin, 2003)

21

Yin (2003)
(construct validity)(reliability)( 11)
Birkinshaw et al (2008)
(external validity)
11

Yin (2003)

22

Birkinshaw et al
(2008)

(Mol & Birkinshaw, 2009)


( 12) 4.1
4.2 A B4.3 4.6 CDE F
12

2011/03/29

28

2.0

2011/03/30

33

1.5

2010/12/19

34

2.5

2010/12/22

1.5

2011/03/28

30

1.5

2.0


2011/04/08
F

4.1 A
A 1970
1980 A 2000 A

A 28

23

4.1.1

Intel
2000 A
A
DPM
(Demanding planning meeting)

A DPM

24
2008
A

A
13 2001

24

132001 2011 A

2001

40~50

70

100
A

2011
18
30
50

A 2006

2005 A

IT
A

A DNA

A
A 5

25

5A

4.1.2

A Birkinshaw et al (2008)

A
A
A

DPM A

26

14A

()

A
()
A

14 A
A
A
A

27

4.2 B
B 1960
1980
B

B 33

4.2.1

B B

1999 B

B 2001 E

28

B 6

6B

4.2.2

B Birkinshaw et al (2008)

29

15B

()

()

15 B

30

4.3 C
C

C
2000
2005 C
34

4.3.1

1990
2000 SAP
ERP SAP

SAP SAP
PC SAP C
SAP MISPM
SalesFALOGSD SAP NB
SAP SAP 2001

C SAP
ID
SAP
(

31

ID 8
)
2001 C SAP

C 2000

2005 C

99%
NB

32

C
C
C

ERP

C 7

33

7C

4.3.2

C Birkinshaw et al (2008)

C ERP
C
ERP
ERP ERP C
C

34

16C

SAP ERP

SAP
SAP SAP

SAP

ERP
()

C
()

C
C

4.4 D
D 1940

35

1980 D
1990 2000
D
D D

4.4.1

D (Range)
(Trading)
D
OEM
D

D D

()

36


ERP D D

()

()

D 8
37

8D

4.4.2

D Birkinshaw et al (2008)

38

17D

()

()
D

()

()

D
()

()

D
D D

4.5 E
E 1850

E 1970

39

E
30
4.5.1

E 1980
PC CRT LCDE
(TFT-LCD)

0.7mm
0.5mm 0.3mm
E

40

500 ERP
IT E

(technology)(market)(strategic partnership)
(Build knowledge)(Determine feasibility)
(Test practicality)(Prove profitability)(Manage
life cycle)

(
)

E 9
41

9E

4.5.2

E Birkinshaw et al (2008)

E
E

42

18E

()

()
()

()

E
E

E
E

4.6 F
F 1999

43

4.6.1

e-learning e-learning
e-learning
flash

David 2005

IT ()

flash

2004 F e-learning 2005


2006
15
2009
15 e-learning

e-mail

e-learning
44

F IT

F
(
)

F flash 3D

e-learning
F 10

10F

4.6.2

F Birkinshaw et al (2008)

45

F
F

19F

()

( e-learning
)

()

()
e-learning

46

47


Birkinshaw et al(2008)

Birkinshaw et al(2008)

5.1
20 A B B
A

A
A
CPU
Intel CPU

20

B
A B

48

(Birkinshaw & Mol, 2006)

A B

()
( 11)

11

49

Birkinshaw et al (2008)

A B

( 12)

50

12

5.2

21 E
D

C F
21

51

21

() ()

(Birkinshaw & Mol, 2006;


Birkinshaw et al,2008; Mol &Birkinshaw, 2009)

C D
C
C
ERP D

D F

F
E
E
E
52


E
E

20

Birkinshaw et al
(2008)

(Goerzen & Makino, 2007)

(Balliga & Jaeger, 1984)

()
E
E
E
(Phene & Almeida, 2008; Ambos & Birkinshaw, 2010)

CDF
( 13)

53

13

5.3
22
Birkinshaw et al (2008)

Birkinshaw et al (2008)
22

Birkinshaw et al (2008)

54

22

() ()

(cultural distance)

(Andersson & Holm, 2010)Cohen, March & Olsen (1972)

55


6.1

Birkinshaw et al (2008)

Hamel (2006)

Birkinshaw et al (2008)
Birkinshaw & Mol (2006) Birkinshaw et al (2008)

Birkinshaw & Mol (2006) Birkinshaw et al (2008)


Birkinshaw
et al (2008)
(1)

Birkinshaw et al (2008)(2)

(3) Birkinshaw et al (2008)


56


Birkinshaw et al
(2008)(1)

Birkinshaw et al (2008)
(2)
() Birkinshaw et al
(2008)
Birkinshaw
et al (2008)

Birkinshaw et al (2008)

6.2

(Yin, 2003)

57

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(2006)

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65

NATIONAL CENTRAL UNIVERSITY


DEPARTMENT OF BUSINESS ADMINISTRATION
Jhongli 320, Taiwan, R. O. C.
Tel: 886-3-4250860 Fax: 886-3-4222891

(1)
(2)(3)

66

Innovation A( Innovation A )
A Intel
A
Innovation B( Innovation B )
A

Innovation A
A Intel
()
CPU
Intel CPU
A

A
Intel CPU Intel
A Intel
(Intel A )
Intel A
BOM
Innovation B
SONY APPLE
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SONY APPLE

67


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DPM
CEO
Innovation B
A

Innovation A
2001 A
A
NEC
A
Intel
()

A 2001
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ITGO

Innovation B
2006 A

20

68


Innovation A

DPM ITGO

Innovation B
A 2%

Innovation A

A 2
3 24
(2002
1~2 )

A
Innovation B

()2005 A
A

69


Innovation A
2001 NEC 2002
1~2 2008 A

2 9 Intel 2 17 A 18
26 17
A

2001

40~50
70
100

18
30
50

2001

A A
2001
2011 472 205
Innovation B
IT
A

SONY APPLE

A DNA
A

70

2001 B

RFID

71

14
B

72

10 SAP ERP
SAP

C SAP MISPMSalesFALOG
SD SAP

SAP SAP
PC SAP
NB
SAP
C 2000
2005 C

73


NB
SAP

SAP
ID
SAP
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7 8~10 )

2001 C SAP (2005 ) C

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()

74

(VOC)

75

D D

OEM
()

(Range)(Trading)

D
D

()

2011 2010 8 2009


2008 2011
()(2010)
2013

76


D 3 (MOVEX)

(NAVISON)
D ERP D
D

()

D
D D trading

()

(Range)
D
(Range)D

77

D 15

78

E
E 1980

PC CRT LCDE
TFT-LCD

()

technologymarketstrategic
partnership
1. Build knowledge
2. Determine feasibility
3. Test practicality
4. Prove profitability
5. Manage life cycle

()

79

(
)

0.7mm0.5mm 0.3mm.

E
500 ERP
IT E

80

e-learning F e-learning
e-learning
flash (
)

David 2005

e-learning

IT
()
flash

()

2004 e-learning 2005


2006
15
2009
15 e-learning
e-learning

81


e-learning PC

e-mail

IT

(
)

flash 3D
e-learning

82