LIST OF FIGURES

Figure 1.1 Trends in the Industry of Gurl’s Kitchen

Figure 1.2 Marketing STP
Figure 1.2.1 Segmenting
Figure 1.2.1 A: Demographic Segmentation of Customers of Cuenca Batangas
Figure 1.2.1 B: Target Market
Figure 1.2.1 C: Estimated Population of Adults and Teens (By Area) in Cuenca Batangas
Figure 1.2.2 Targeting
Figure 1.2.3 Positioning
Figure 1.1.3: Positioning of Gurl’s Kitchen
Figure 1.3 SWOT Analysis of Gurl’s Kitchen
Figure 1.3.1 Strength
Figure 1.3.2 Weaknesses
Figure 1.3.3 Opportunities
Figure 1.3.4 Threats
Figure 2 Strategies and Business Model
Figure 2.1 Strategies
Figure 2.2 Business Model
Figure 3 Organizational Plan
Figure 3.1 Ownership
Figure 3.2 Organizational Chart
Figure 4 Marketing Plan
Figure 4.1 Product
Figure 4.1.1 Packaging
Figure 4.1.2 Labelling
Figure 4.2 Price
Figure 4.3 Place (Stall Layout)
Figure 4.4 Promotion (Strategic Plans)
Figure 4.5 Physical Evidences
Figure 4.5.1 Equipment
Figure 4.5.2 Signage
Figure 4.6 People
Figure 4.7 Process (Gurl’s Kitchen’s Marketing Process)