Professional Documents
Culture Documents
GLOBALIZATION
This module aims to manifest the phenomenon of globalization. It tells that the
daily press is filled with reminders of how the world organizations have taken on a
global focus. International and national news reports frequently mention such matters as
international trade, foreign exchange rates, losers and gainers in the stock market,
currency fluctuations and oil price hike. This shows that the world is no longer isolated
as everybody is a participant in all these global activities.
At the end of the module, the students are able to:
Lesson 1- Module 1
1. Definitions of Globalization
a. In the academe under the new General Education Curriculum, the best scholarly definition
of globalization is provided by Manfred Steger (2014, p. 184). He described globalization
as “the expansion and intensification of social relations and consciousness across world-time
and across world-space. The first key word expansion may refer to the creation of the
international marketplace including the international cultural environment where education,
social institutions, material elements are connected and occur at different levels. On the other
hand, intensification refers to the expansion, stretching and acceleration of the networks of the
former.
b. In another view, globalization is defined as the process through which an increasingly
flow of ideas, people, goods and services, technology and capital leads to the integration of
economics and societies at a speed unprecedented in effect and outcomes (as cited by Danug &
Campanilla, 2004, p.81).
c. Anthropologist Arjun Appadurai (1996) argues that there are multiple globalizations and
it depends on what is being globalized. It could be an idea, material, and nonmaterial culture.
The globalization system which is aptly called the digital age has something to do with the
context, character, content and conduct of power and shaped up with the changing configuration
of power of the individuals, group of the individuals, associations, corporations, institutions and
the nation-state (Danug & Campanilla , p.83)
d. In the context of economics, it is defined as the recognition by organizations that business
must have a global, not local focus. It refers to a new perspective or attitude about relationships
with other people in other nations. Economically, it also refers to the unprecedented scope,
shape, number and complexity of business relationship conducted across international
boundaries. The phenomenon of globalization according to Stoner et al. (1995) as cited by
Abelos, et al. (2016) consists of three interrelated factors – proximity, location and attitude.
Proximity
First, organizations now operate in much closer proximity than ever before to a greater
number and range of customers, competitors, suppliers, and government regulators. This
proximity, a function of the “shrinking globe,” is partly a matter of time, as today’s
telecommunications technology allows people around the world to share voice, video, and
facsimile information in minutes.
Location
Second, the location and integration of an organization’s operations across several
international boundaries is part of globalization.
Attitude
Third, globalization refers to a new, open behavior about practicing management
internationally. This attitude combines a curiosity about the world outside one’s national borders
with a willingness to develop the capabilities for participating in the global economy.
According to Young (1995 as cited by Abelos et.al, 2006), he concluded that both
government and business need to place a higher priority on international
competitiveness. Among specific recommendations, he suggested that responsibility for
formulating international trade policy and encouraging exports (now fragmented among
multiple government agencies) should be unified.
Porter traces that success to a significant degree, to the economic climate
institutions, and policies attributable to government actions.
Measuring Globalization
There is no doubt we now live in a global market place. In scores of countries
around the globe, the same products and services are available to consumers and
organizations. These range from McDonald’s restaurants to Sony electronic equipment
to Nokia and Samsung cellular phones. But ask the average of consumers where the
global array of goods comes from and you will hear several answers that reflect differing
perceptions. Throughout the world, McDonald’s is the quintessential American fast-food
restaurant, just as the Doc Martens is synonymous with British youth culture. But for
many other product, brands, and companies, the sense of identity with a particular
country is becoming blurred. Which brands are Japanese, or Americans, or German?
Does a Big Mac taste the same everywhere in the world?
There are many alternatives on how to measure globalization per country in the
world. The KOF Swiss Economic Institute offers a useful ranking into three broad
categories as follows:
References:
References:
https://www.scribd.com/document/394529123/THE-CONTEMPORARY-WORLD-pdf
https://www.researchgate.net/publication/331683123_Contemporary_World