LEAN MODEL CANVAS

Key Activities Key Resources Channels Value Propositions Surplus

• Community • Sanitary Napkins • Community sessions ▪ 100% Bio-degradable
interactions and ▪ E-Entrepreneurs • Web Platform ▪ Accessibility ▪ Surplus earned
Behavioral Shifts (Project/Resource ▪ Lower price is utilized for
• Demand Matchmaking, Pre live ▪ Better Quality expansion and
Customer Segment
Assessment Surveys event promotion, ▪ Entrepreneurial Skills replication
• Manufacturing, • Every menstruator posts, Live event ▪ 20% is used for
labelling, who has not follow-up, Social Key Partners further
packaging discovered her Network, Webinars) reinvesting it for
worth in a society, ▪ Rural Anganwadi the purpose of
• Market linkage • Traditional media &
community, ▪ Manufacturer scalability and
program community media
country ▪ User Communities expansion
• Training & • Promos
▪ Local bodies & NGOs
Development of • Nukkad Nataks
▪ Delivery Agencies
Entrepreneurs

Cost Structure Revenue Model

▪ Fixed Costs- Vending Machines, installation, rent &
electricity ▪ Slum Retails Shops
▪ Direct to Consumer Sales
▪ Major expenditure areas - Raw materials, packaging
expenses & remuneration ▪ Sales to social organizations
▪ Variable Costs- Labor costs, printing, transportation,
Marketing, Research & development