i ° A Sagiéoll spall Aaololl Hab open Unnersiy Faculty of Business Studies B207B Shaping Business Opportunities II Midterm Examination QUESTIONS (Version C) 2019-2020 21 Novy. 2019 Number of Exam Pages: 2 ‘i A este this cover sheet) - in Time fen 2 hours Instructions: * Answer ALL THREE questions in this exam. ‘* Write your answer using an essay-format, except where calculations are required, ‘* Make sure to write the number of the question that you answer at the top. If not, it will not be marked. * This exam constitutes of 30% of your final grade. * Use the Answer Booklet provided to you to answer the questions, and do not forget to write your name and student number in the specified space on the cover of the Answer Booklet. ‘* Keep in mind that any form of cheating will not be tolerated and will subject you to AOU cheating policy, Page 1 of 2 82078 MTA-Makeup 2019-2020/FirstANSWER ALL THE FOLLOWING THREE QUESTION: Question 1 (10 marks) When a business expands its operation into other countries, the impact of globalization on human resource development and management is significant. A. Highlight the role of HRM in globalization. Support your answer with discussion and relevant example. (5 marks) B. Discuss the obstacles and hindrances that organization faces for survival and success due to globalization, Support your answer with discussion and relevant example. (5 marks) Question 2 (10 marks: A traditional view of globalization is that it involves rolling out the same offering across the globe using the same ingredients, brand name and marketing communications. However, organizations have realized that they need to adapt their offerings and communications to local preferences and conditions. Discuss the differences between globalization and customization in marketing segmentation and marketing mix. Question 3 (10 marks) A. Discuss the four main categories of brand name formulation, which may be arranged along a spectrum. (4 marks) B. Elaborate on the brand naming types associated with brand names? Support all your answers with examples. (6 marks) [END OF QUESTIONS] Page 2 of 2 82078 MTA-Makeup 2019-2020/First