Compresión Auditiva de la prueba 1

Choose the correct answer

AUDIO 1

1. Which advertising media were researched?

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Posibles respuestas
a) Which advertising media were researched?
b) radio and television
c) Internet, TV, and radio
d) newspaper and television

2.Radio ads are more effective than TV ads, because people can recite them from memory.
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Posibles respuestas
a) False
b) True
c) We don't know.

3.Radio ads are more effective than TV ads, because people can recite them from memory.
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Posibles respuestas
a) unexpected
b) unbelievable
c) confusing
d) predictable
4. If you have an "influence" on people, you…
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Posibles respuestas
a) If you have an "influence" on people, you…
b) are entertaining them.
c) are forcing them to do something.
d) have an effect on them.

5. Which is an example of "follow-up"?

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Posibles respuestas
a) When a TV or radio ad is broadcast, it provides a phone number or website address.
b) When driving a car, you listen to the radio.
c) After seeing an ad, you write down the details of the product being advertised.
d) After hearing a radio ad, you recite parts of the ad from memory.

6.If you "tend to" do something, you... feeling…

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Posibles respuestas
a) occasionally do it.
b) hate doing it.
c) generally do it.
d) enjoy doing it.

7.Which word or phrase means the same as "aware of"?

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Posibles respuestas
a) concerned with
b) assess
c) less popular
d) conscious of

8. Why doesn't the interviewer write down the details from radio ads?
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Posibles respuestas
a) He doesn't have a pen and paper in the car.
b) He usually hears the ads when he is in the middle of driving, so he can't write the details down.
c) He doesn't want to be influenced by advertising.
d) He prefers to copy information from TV ads.

9. How effective is Internet advertising?

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Posibles respuestas
a) less effective than TV, but more effective than radio
b) Internet advertising was not researched.
c) more effective than both radio and TV
d) less effective than radio, but more effective than TV

10. Internet advertising is an area of interest to Professor Smith.

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Posibles respuestas
a) False
b) True
c) We don't know.
rom memory.

rom memory.