Name: Trisha Mae L.
Cruz
Section: 11-ABM
Marketing Mix Presentation
4PC’s
Product:
Louis Vuitton is the world's most
valuable luxury brand. Leather goods,
handbags, trunks, shoes, watches,
jewelry, and accessories are among its
offerings. The majority of these are
emblazoned with the LV monogram.
Price:
Louis Vuitton adopts a premium pricing
approach to price its items because the
brand's target clients are elite and upper
middle class customers. Customers are
willing to pay high costs since the
brand and its goods are a fashion
statement.
Place:
Louis Vuitton has almost 400 stores
globally, and can be found in every
fashion city of the world.
LOUIS VUITTON
Marketing Activity
Product:
Louis Vuitton is a high-end luxury
brand that sells high-quality goods.
It creates 100 percent genuine
leather products and takes great
effort to ensure that the designs and
construction of the product are not
easily imitated. Louis Vuitton has
made a conscious decision to only
produce handmade goods rather
than machine-produced goods. The
company employs the best
craftspeople and ensures that each
piece is absolutely unique.
Price:
Customers are willing to pay the
amount because they believe the
company's items to be of great
value. Louis Vuitton places a
premium on the material's quality,
as well as the designs and
craftsmanship of its products. As a
result, the cost price of the products
gradually skyrockets.
Place:
There are no department stores that
carry their products. The company
has a strong belief in owning and
operating its own stores. Customers
at Louis Vuitton are treated with the
highest respect by their highly-
trained sales staff. They show a
great deal of care and concern for
their consumers. Because they only
have a few locations, the customer
chooses to stroll up to the business.
In order to keep distribution costs
down, Louis Vuitton only has a
small number of retail locations.
4C’s
Customer Expectation:
Customer expecting to company's items
to be high-quality and valuable that’s
why Clients are willing to pay the whole
cost for Louis Vuitton, quality materials,
designs, and craftsmanship are all
important considerations in the
production of their products.
Cost:
Louis Vuitton's prices range from
roughly $1,100 to around $6,000. The
cost of a vintage purse varies based on its
condition and popularity as a collector's
item.
Customer Convenience:
When it comes to customer convenience,
Louis Vuitton has highly specialized
sales representatives that have been
taught to provide the highest level of
attention. They treat their customers with
a great deal of warmth and provide them
with individualized care. Because they
have a restricted number of stores, the
customer must walk up to the store.

Promotion:
A number of well-known musicians,
actors, and models appear in Louis
Vuitton's marketing campaigns, well-
known personalities have been
connected with the brand, to name a
few. Given that Louis Vuitton is a
luxury brand, celebrities have a stronger
emotional attachment to the brand. It
has also used well-known personalities
in its marketing campaigns.
Promotion:
Print media is the company's major
means of promotion. Magazines
and billboards are the most
effective advertising mediums in
cosmopolitan cities. The exclusivity
of the Brand is portrayed in fashion
periodicals, which are read by
members of the upper crust of
society. Louis Vuitton does not use
television as a promotional medium
primarily because the company
wishes to maintain its position as a
premium brand and, as a result,
wants to be seen by a specific class
of people.
Communication:
When it comes to communication, Louis
Vuitton relies on websites that have an
interactive series of video guides that
offer a mix of history and style advice for
today's buyer. The tours focus on the
classic elegance of well-known cities
such as Paris, London, and Rome. Louis
Vuitton's City Guides are targeted to its
jet-setting clientele. These are frequent
tourists seeking for a good time. Louis
Vuitton is providing an additional service
to their loyal customers while also
reinforcing their brand as a fixture in any
major city's fashion history by providing
these city tours.

Louis Vuitton is one of the best-known brands in the world, and almost everyone can recognize
the logo and patterns they use on their bags. Louis Vuitton is one of the most valuable luxury brand
in the world. A lot of famous people and rich people who have a lot of money have bought their
goods. It's great to see that Louis Vuitton also thinks about this environmental thing, which is very
important. I like that they are aware of the environment. It would be great if Louis Vuitton made a
bag that was 100% recyclable and eco-friendly. I think there should still be room for luxury products
like this, as long as companies don't take advantage of Mother Nature. I think their actions are already
good, but I think they can be even better in the future. I hope they will keep this up in the coming
years. As a result, this activity contributes significantly to the definition of Louis Vuitton marketing
alternatives in terms of pricing, product, promotion, and location, as well as the 4Cs and their
respective marketing activities.