ENERGY DRINKS IN PERU - DATAGRAPHICS

Country Report | Jan 2022

Market Sizes

Sales of Energy Drinks Sales Performance of Energy Drinks

Off-trade Volume - million litres - 2007-2026 % Y-O-Y Off-trade Volume Growth 2007-2026

33 Forecast
0.9% Forecast
40 200%

150%
30

100%
20

50%

10
0%

0 -50%
2007 2021 2026 2007 2021 2026

Sales of Energy Drinks by Category Sales of Regular Energy Drinks

Off-trade Volume - million litres - 2021 Growth Performance Off-trade Volume - million litres - 2007-2026
Click on a Category to update Sales Chart

Regular Energy Drinks Forecast

32,7 40 200%

Reduced Sugar Energy Drinks

0,3
150%
0% 5% 10% 30

ENERGY DRINKS 33,0 CURRENT % CAGR % CAGR

Y-O-Y Growth
YEAR % 2016-2021 2021-2026
100%
GROWTH 20
50%

10
0%

0 -50%
2007 2021 2026

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Retail Channels

Retail Channels for Energy Drinks

Off-trade Volume 2021 and Percentage Point Growth - 2016-2021

0.6% Convenience Stores

0.7% Discounters

18.4% Modern Grocery Retailers 0.2% Forecourt Retailers

10.4% Hypermarkets

6.4% Supermarkets
97.6% Store-Based Retailing 97.6% Grocery Retailers

56% Independent Small Grocers

2.4% Non-Store Retailing 2.4% Direct Selling
79.3% Traditional Grocery Retailers
23.3% Other Grocery Retailers

Increasing Decreasing No change

Competitive Landscape

Company Shares of Energy Drinks Brand Shares of Energy Drinks

% Share (NBO) - Off-trade Volume - 2021 % Share (LBN) - Off-trade Volume - 2021

Ajeper SA 88.0% Volt 88.0%

Gloria SA, Grupo 3.9% Red Bull 3.4%

Industrias San Miguel 2.0% 360 Energy Drink 2.0%

Arca Continental Lindley... 1.3% Burn 0.8%

Corporación Dalí SAC 0.1% Red Bull Sugar Free 0.5%

Omnilife Perú SAC 0.0% Monster Lo-Carb 0.3%

King David Delicatesses ... 0.0% Monster 0.2%

Blu 0.1%
Others 4.7%
Magnus 0.0%
Ciclón 0.0%
Others 4.7%

5-Year Trend
Increasing share Decreasing share No change

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Company Share Performance in Energy Drinks
% Share (NBO) - Off-trade Volume - 2012-2021

Arca Continental

Delicatesses del
Industrias San

Omnilife Perú
Corporación

King David
Lindley SA
Gloria SA,
Ajeper SA

Perú SAC
Dalí SAC
Miguel

Others
Grupo

SAC
100%

80%

60%

40%

20%

0%

Retail Sales Performance by Company Company Performance vs Market

Off-trade Volume (NBO) - million litres 2021 - % CAGR 2016-2021 % Y-O-Y Growth (NBO) 2012-2021
Click on company to compare against market Ajeper SA

30 600%
AJEPER SA

500%
25

400%
20

300%
15
200%

10
100%

5
0%

0 -100%
-25% -20% -15% -10% -5% 0% 5% 10% 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Energy Drinks Ajeper SA

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Market Concentration of Energy Drinks by Company
% Share (NBO) - Off-trade Volume - 2012-2021

100%

80%

60%

40%

20%

0%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Top 3 Companies Others

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