Market for TV sets in Bangladesh.

The television market in Bangladesh is a growing market. If we look back in 2000, TV wasn’t
within the reach of everyone. It was like a luxury item not within the common people pocket.
With emerging time, Bangladesh is now on the verge of Developing Nation.
Everyone now loves a TV. In fact, the infatuation with the small screen and big screen TVs has
resulted in as many branded TVs in Bangladesh as there are households today, whether they
are manufactured in here or abroad. The market is so emerging now that in order to maintain
the regular sales, the company comes up with an idea or two with new features or in even
convincing us, we need a new TV.
This is million dollar industry, back in 2016, the market value consisted of $389 million and now
in 2021, it was $687 million. If the market sustain itself, we can be the growth to be around
$940 million or billion by 2025. Previously, TV were mostly imported but now the local tech
house have taken the challenge to compete with the big tech giants like Sony, Samsung, Sharp,
Toshiba and many more.
Local manufactures now have 40% of the market share under their belt like Walton, Vision,
Singer, MyOne, Minister, Jamuna, Marcel, and Rangs. While the 60% is under the imported or
foreign assembled brands. Looking at the billion dollar industry of consumer electronics which
is about $3.14 billion worth, TV has almost 30% percent stake on it that too always growing.
TV price range can divided into 4 categories i.e. 0-20k, 20-30k, 30-50k and 1lac+. Going over the
price range, we do not have a proper data which does specifically say that consumers buy.
Based on the online Ad, we have noticed that 0-20K hold 50%, 20-30k holds 16%, 30-50k holds
15% and 1lac+ holds 19%. Thus, the demand is bit highlighted that lower price enjoys the
market presence.
Going about 10 years back from now, TV market then in Bangladesh was dominated by big tech
giants like Sony, Sharp, Samsung, Akai, Panasonic, LG, Philips and Toshiba. Now local tech
companies like Walton, Marcel, MyOne, Vision, Jamuna and Minister have earned themselves a
reputation to those biggy. Locals have evolved with the consumer needs in every way like price
to features. However, the grey market of television, which accounts for at least 20% has been
the headache for the local competitors. As they compete direct against them in price range.
With rural places receiving electricity and internet coming into the grid. The sales of TV too is
booming along with them. Consumers now have developed a taste in this segment. The
company needs to focus on the consumer needs than previously where they just launched a
product