GLOSSARY

Business Analytics: Marketing Data

With John David Ariansen

Use these terms and definitions below to understand concepts taught in the course.

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Term Definition

dashboard A collection of data visualizations that are often interactive

data visualization The process of turning raw data into infographics to clearly demonstrate
trends in the data

descriptive analytics The most common type of analytics that looks at historical trends and
leverages internal data sources

Excel A popular data analysis tool used to create charts and optimization
models, as well as combine data sources

Tableau Interactive data visualization software used to create dashboards

website data A type of marketing data that includes landing pages and blog posts

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