Student Name: Dev Malu

Rank Across Options Average Factor

Rank Utility Range Importance
Respondent 1
Price $8 1 2 5 6 9 10 5.5 1.0 2.0 18.18%
$10 3 4 7 8 11 12 7.5 -1.0

Seat Average 1 2 3 4 2.5 4.0

Large 5 6 7 8 6.5 0.0 8.0 72.73%
Lounge 9 10 11 12 10.5 -4.0

Concession Standard 1 3 5 7 9 11 6.0 0.5 1 9.09%

Gourmet 2 4 6 8 10 12 7.0 -0.5
11
Respondent 2
Price $8 1 2 3 7 8 9 5.0 1.5 3.0 25.00%
$10 4 5 6 10 11 12 8.0 -1.5

Seat Average 1 2 4 5 3.0 3.5

Large 3 7 6 10 6.5 0.0 7.0 58.33%
Lounge 8 9 11 12 10.0 -3.5

Concession Standard 1 4 3 6 8 11 5.5 1.0 2.0 16.67%

Gourmet 2 5 7 10 9 12 7.5 -1.0
12.0
Respondent 1 & 2
Price $8 1 2 4 6.5 8.5 9.5 5.3 1.3 2.5 21.74%
$10 3.5 4.5 6.5 9 11 12 7.8 -1.3

Seat Average 1 2 3.5 4.5 2.8 3.8

Large 4 6.5 6.5 9 6.5 0.0 7.5 65.22%
Lounge 8.5 9.5 11 12 10.3 -3.8

Concession Standard 1 3.5 4 6.5 8.5 11 5.8 0.8 1.5 13.04%

Gourmet 2 4.5 6.5 9 9.5 12 7.3 -0.8
11.5