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 (https://cloud.google.com/learn/) What
is a Data Warehouse?
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What is a Data
Warehouse?
Today’s enterprises rely on the effective collection,
storage, and integration of
data from disparate
sources for analysis and insights. These data
analytics
activities have moved to the heart of
revenue generation, cost containment, and
profit
optimization. As such, it’s no surprise that the
amounts of data generated
and analyzed, as well as the
number and types of data sources, have exploded.

Data-driven companies require robust solutions for

managing and analyzing large
quantities of data across
their organizations. These systems must be scalable,
reliable, and secure enough for regulated industries,
as well as flexible enough to
support a wide variety
of data types and use cases. The requirements go way
beyond the capabilities of any traditional database.
That’s where the data
warehouse comes in.

Learn about
BigQuery (https://cloud.google.com/bigquery),
Google Cloud’s modern and
serverless data warehousing
solution.

Ready to get started? New customers get

$300 in free credits
 (https://console.cloud.google.com/freetrial)
to spend on Google Cloud.

Data warehouse defined

A data warehouse is an enterprise system used for

the
analysis and reporting of structured and
semi-structured data
from multiple sources, such as
point-of-sale transactions,
marketing automation,
customer relationship management,
 and more. A data
warehouse is suited for ad hoc analysis as
well
custom reporting. A data warehouse can store both
current and historical data in one place and is
designed to
give a long-range view of data over
time, making it a primary
component of business
intelligence.
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A cloud data warehouse solution is managed and hosted by a
cloud services provider.
This gives you the inherent flexibility
of a cloud environment along with more predictable
costs, which
can be based on usage or a fixed amount. The up-front investment
is
typically much lower and lead times are shorter than
on-premises solutions because you
don’t have to buy hardware,
thereby reducing CapEx. You can also achieve operational
efficiencies from the serverless / NoOps nature of cloud data
warehouses.

Advantages of data warehousing in the cloud

Companies are increasingly moving away from traditional
data warehouses to the cloud,
leveraging the cost
savings and scalability that managed services can
provide. 

Here are the primary advantages of data warehousing in

the cloud.

It’s managed

A cloud data warehouse lets you outsource the

management hassle to cloud providers
who must meet
service level agreements. This provides operational
savings and can keep
your in-house team focused on
growth initiatives.

It can provide better uptime compared to on-premises data

warehouses

Cloud providers are obligated to meet SLAs and provide

better uptime with reliable cloud
infrastructure that
scales seamlessly. On-premises data warehouses have
scale and
resource limitations that could impact
performance.

It’s built for scale

Cloud data warehouses are elastic, so they can

seamlessly scale up or down as your
business needs
change.  
It’s cost effective

With cloud, you gain flexible pricing by paying for

what you use or choosing a more
predictable flat-rate
option. Some providers charge by throughput or per hour
per node.
Others charge a fixed price for a certain
amount of resources. In every case, you avoid the
mammoth costs incurred by an on-premises data warehouse
that runs 24 hours a day,
seven days a week, regardless
of whether resources are in use or not.
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It supports real-time insights

Cloud data warehouses support streaming data, allowing

you to query data in real time in
order to drive fast
and informed business decisions.

It supports machine learning and AI initiatives

Customers can quickly unlock and operationalize machine

learning use cases in order to
predict business
outcomes.

Solve your business challenges with Google Cloud

New
customers get $300 in free credits to spend on Google
Cloud.

Get started (https://console.cloud.google.com/freetrial)

Talk to a
Google Cloud sales specialist to discuss your unique
challenge in more
detail.

Contact us (https://cloud.google.com/contact)

Do you need a data

warehouse?
Some businesses and industries require data analysis that is
not only massive in scale,
but also ongoing and in real time.
For example, some service providers use real-time data
to
dynamically adjust prices throughout the day. Insurance
companies track policies,
sales, claims, payroll, and more.
They also use machine learning to predict fraud. Gaming
companies must track and react to user behavior in real time
to enhance the player’s
experience. Data warehouses make all
of these activities possible.

If your organization has or does any of the following, you’re

probably a good candidate for
a data warehouse:

Multiple sources of disparate data

Big-data analysis and visualization—both asynchronously

and in real time
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Machine learning/AI

Streaming analytics

Custom report generation/ad hoc analysis

Data mining

Data science

What is a data warehouse used for?

Cloud data warehousing offers a range of solutions that
can benefit an organization. Here
are some common uses:

Consolidate siloed data

Quickly pull data from multiple structured sources

across your organization, such as point-
of-sale systems,
websites, and email lists, and bring it into one
location so that you can
perform analysis and get
insights.

Make decisions in real time

Analyze data in real time to proactively address

challenges, identify opportunities, gain
efficiency,
reduce costs, or proactively respond to business events.

Enable custom reporting and ad hoc analysis

Keep historical data on a separate server from

operational data so that end users can
access it and run
their own queries and reports without impacting the
performance of
operational systems or needing to get
help from IT.

Incorporate machine learning and AI

Collect historical and real-time data to develop
algorithms that can provide predictive
insights, such as
anticipating traffic spikes or suggesting relevant
products to a customer
browsing a website.

Related products and services

TO  (#)
J U M P (https://cloud.google.com/bigquery/)
BigQuery keyboard_arrow_down
,
Google Cloud’s fully managed and serverless
enterprise
data warehouse solution, is designed to help you make
informed decisions
quickly, so you can transform your
business and stay competitive. Because there is no
infrastructure to set up or manage, you can jump-start
data analysis
 (https://cloud.google.com/solutions/smart-analytics/)
cost-effectively, rapidly share insights,
and accelerate
your digital transformation journey with ease.

Other big data products and solutions from Google Cloud

can enable you to build context-
rich applications,
incorporate machine intelligence, and turn data into
actionable insights.

Dataflow
Unified stream and batch data processing that's serverless, fast, and cost-effective.

BigQuery
Serverless, highly scalable, and cost-effective cloud data warehouse designed for
business agility.
Pub/Sub
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Messaging and ingestion for event-driven systems and streaming analytics. keyboard_arrow_down

Dataproc
Dataproc makes open source data and analytics processing fast, easy, and more
secure in the cloud.

Cloud Data Fusion

A fully managed, cloud-native data integration service that helps users efficiently
build and manage ETL/ELT data pipelines.
Looker
An enterprise platform for business intelligence, data applications, and embedded
analytics.
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SOLUTION

Smart analytics
Google Cloud’s fully managed serverless analytics platform empowers your
business while eliminating constraints of scale, performance, and cost.

SOLUTION

Data warehouse modernization

Solve for today’s analytics demands and seamlessly scale your business by moving
to Google Cloud’s modern data warehouse. Streamline your migration path to
BigQuery and accelerate your time to insights.

Take the next step

Start
building on Google Cloud with $300 in free credits and 20+
always
free products.

Get started for free  (https://console.cloud.google.com/freetrial/)

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