SCP Analysis

Individual Submission

Under the guidance of

Prof. Aishwarya Ramasundaram

As part of the course

Consumer Behaviour, Term-5

IIM Kozhikode

Submitted By:

Sonali

PGP/25/422
Scene: https://www.youtube.com/watch?v=vvz8SPg6CEw

Character: Joey Tribbiani

Here Joey is trying to hide from his friends his job as a waiter

Cultural:

 Joey is based out of Italy but stays in New York, US. He has 7 sisters
 He is an actor and works in ‘Days of Our Lives’ series for a living but currently lost his
job so picked up a waiter job
 He likes to hangout with his friends but is embarrassed to tell them about his waiter job
 He likes to eat

Social:

 He likes to go out with girls and hang out with friends

 He stays independently with a roommate. And visits his family on festivals and other
occasions
 He likes to party as well
 He does not like to borrow money from his friends
 Most of his friends are doing well financially

Personal:

 Name: Joey Tribbiani

 Age: 30
 Profession: Actor/Waiter
 Psychological:
o Caring, emotional, clingy, has high self-esteem
o Embarrassed while working as a waiter
o Cannot ask for friends’ help easily
o Not serious about work
o Not very sincere