What is an asset? An asset is anything of value or a resource of value that can be converted into cash. Individuals, companies, and governments own assets. For a company, an asset might generate revenue, or a company might benefit in some way from owning or using the asset. Vocabulary: 1. Assets (n): 2. Value (n): 3. Building (n): 4. Patent rights (n): 5. Goodwill (n): 6. Trade secret (n): 7. Trademarks (n): 8. Valuable (adj): 9. Law (n): 10. Competitive (adj): 11. Location (n): 12. Last (v): 13. Expire (v): 14. Depreciation (n): 15. Copyrights (n): 16. Amortize (v): 17. Straight-line Schedule: 18. Unfair (adj): 1. Some assets that are not physical objects are a Company’s reputation, Brand recognition, popularity, patent rights, and trade secrets. 2. Accountants record these assets in two ways : as either a legal intangible or a competitive intangible.