INTERNSHIP REPORT

On

Aura Motors - Skoda

Submitted to the

Department of Business Administration

St. Xavier’s College, (Autonomous) Palayamkottai.

In partial fulfillment of the requirements

For the award of the degree of

Bachelor of Business Administration

By

HARI RAMKUMAR.S.M

Reg. No. : 20UBA501

Under the guidance and supervision of

Mr. R. Murugesan, MBA., M.Phil.

Assistant Professor

Department of Business Administration

Department of Business Administration

St. Xavier’s College (Autonomous)

Palayamkottai – 627 002

2022 – 2023

I
 ABSTRACTS OF THE INTERNSHIP TRAINING

Place of Internship : Aura Motors - Skoda

NH – 7,Tirunelveli – Nagercoil highway

Tirunelveli - 627007

Type of Industry : Automotive Industry (Sales and Service)

Role Played : Salesman

Period : 15 days (4th july 2022 to 18th july 2022)

Workplace Supervisor : Mr. P.Akilan

Assistant Sales Manager

Aura Motors

Tirunelveli - 627007

Internal Guide : Mr. R. Murugesan , MBA.,M.Phil.

Assistant Professor

Department of Business Administration

St. Xavier’s College , Palayamkottai.

II
Mr. R. Murugesan , MBA.,M.Phil.

Assistant Professor

Department of Business Administration

St. Xavier’s College , Palayamkottai.

CERTIFICATE

External Examiner Mr. R. Murugesan , MBA.,M.Phil

(Internal Guide)

Place : Palayamkottai Dr. P. Stella, MBA, M.Phil, SET, Ph.D

Date: (Head of the Department Of BBA)

This is to certify that the Internship Training Report submitted by the
Candidate Hari Ramkumar.S.M , 2OUBA501, for the award of the
degree of Bachelor of Business Administration is original in
character and it had not been submitted for the award of any degree,
Diploma, Associate Ship, Fellowship of any other University.

III
HARI RAMKUMAR.S.M

Reg. No. : 2OUBA501

Department of Business Administration

St. Xavier’s College (Autonomous)

Palayamkottai – 627 002

DECLARATION

I, Hari Ramkumar S M , hereby declare that the Internship report

with reference to Aura Motors-Skoda, is prepared by me under the
guidance of Mr.R Murugesan , Assistant professor , Department of
Business Administration , St. Xavier’s College, Palayamkottai.

I also declare that this project work is towards the partial Fulfillment
of the requirements for the award of the degree of Bachelor of
Business Administration.

I have undergone the On the job training for a period of Fifteen Days.
I further declare that this report is based on the original study
undertaken by me and has not been submitted for the award of a
degree/diploma from any other University / Institution.

Place : Palayamkottai
Date: Signature of Student

IV
 ACKNOWLEDGEMENT

The successful completion of my Internship work would not have

been possible without the guidance and support of many people.

I sincerely thank Rev. Dr. S. Maria Doss, S.J, Principal, St. Xavier’s
College (Autonomous), Palayamkottai for permitting me to take up
this work.

I extend my earnest gratitude to Dr. P. Stella, MBA., M.Phil., SET.,

PhD., Assistant Professor and Head of Department of Business
Administration, St. Xavier’s College (Autonomous), Palayamkottai,
who has been amotivating force in steering my path in the right
direction.

I thank my internal guide Mr. R. Murugesan, MBA., M.Phil.,

Assistant Professor , Department of Business Administration, St.
Xavier’s College, (Autonomous) Palayamkottai, for providing his
valuable suggestions in preparing this report.

I express my sincere gratitude to Mr. M. Natarajan, HR& Admin

manager, Aura Motors -Skoda, Tirunelveli , for allowing me to do my
Internship at Aura Motors.

I thank the staff of Aura Motors, Tirunelveli for their support,

guidance and helping me in completion of my Internship.

Finally, I express my gratitude towards my friends and family for

their continuous support during the Internship period.

Thank You

V
CERTIFICATE FOR INTERNSHIP

VI
 TABLE OF CONTENTS

CHAPTER S.No. CONTENTS Pg.No.

1 Introduction and Overview 01

1.1 General Introduction 02
1.2 Introduction of Industry 02
I
1.3 Introduction of the company 04
1.4 Introduction of the showroom 04
1.5 Day wise overview of internship Activities 06
2 Design of Study 07
2.1 Objectives of the Study 08
II
2.2 Scope of the Study 08
2.3 Limitations of the study 09
3 Company Profile 10
3.1 General information 11
3.2 Company History 13
3.3 Vision, Mission And Quality Policy 16
III 3.4 Skoda in India 18
3.5 Skoda Strategy 2030 20
3.6 Products 21
3.7 Competitors’ information 25
3.8 Major Markets of the Company 25
4 SWOT Analysis 27
4.1 Strength 28
IV 4.2 Weakness 29
4.3 Opportunities 29
4.4 Threats 30
5 Learning Outcomes 31
V 5.1 Learning Experience 32
5.2 Learning Outcome 33

VII
VI 6 Conclusion 34
6.1 Conclusion 35
Bibliography 36

VIII
 CHAPTER –I
INTRODUCTION AND OVERVIEW

1.1 General Introduction

1
On the Job Training is considered as a tool for Human Resource
Development. Training has huge potential in transfer and usage of
latest technical know-how, management development, business
enterprise of human beings, formation of self-assist-groups,
mobilization of human beings as well as resources, empowerment of
aid-negative rural mass, entrepreneurship improvement, etc., that are
taken into consideration for crucial additives of Human Resource.

It is about developing personnel as an individual to cause them to be

successful and assured of their jobs, and consequently of their
lifestyles. Thus it's miles of an prepared manner for growing the
information and ability of the students. Consequently it's far a system
geared toward changing the behaviour in the sort of way that the
result could be useful for the upliftment of the person.

On the Job Training is also necessary for the character improvement

and development of the student, which motivates him to paintings for
a sure organisation aside from just money.

1.2 Introduction of Industry

Automobile Industry

Automobile Industry contains a extensive range of businesses and

organizations including design, development, manufacturing,
advertising, and promoting of motor cars. It is one of the global's
biggest industries by way of sales (from 16% including in France up
to 40% to nations like Slovakia) It is also the industry with the highest
spending on studies & improvement. Automotive engineering
enterprise, all the ones businesses and activities involved within the
manufacture of motor vehicles, which include most components,
including engines and bodies, however apart from tires, batteries, and
fuel. The industry’s important products are passenger vehicles and

2
mild vans, consisting of pickups, vans, and sport utility cars.
Commercial vehicles (i.e., transport trucks and huge transport trucks,
frequently known as semis).

Automobile industry in India

India’s annual manufacturing of cars in FY21 become 22.65 million
cars, and thirteen million cars have been produced among April-
October 2021. The two wheelers phase dominates the market in
phrases of volume attributable to a growing middle magnificence, and
a massive percent of India’s population being young. India is also a
prominent auto exporter and has strong export increase expectations
for the close to destiny. In addition, numerous initiatives through the
Government of India and most important automobile gamers in the
Indian market is anticipated to make India one of the leaders inside
the -wheeler and four-wheeler marketplace within the international
through 2022.

Trends in Indian Automobile industry

India is rising as a sturdy automotive R&D hub with overseas gamers

like ŠKODA, Mercedes-Benz Hyundai, Suzuki, BMW, MARCRISE
General Motors setting up base in India. This circulate is further
better by means of Government’s assist toward setting up facilities for
improvement and innovation. Tata Nano’s a hit entry in the Indian
market has steamed up the possibilities of increase to be had in
opportunity segments like electric motors, motors run on herbal
gasoline, etc.

Some of the important trends are:

3
  Digitalisation: Driving better purchaser experience
 Electric Vehicles: A speedy-growing truth
 Vehicle Connectivity: Beyond just a vehicle
 Telematics: Using tech to optimise fleets
 Scrappage Policy: Impact and opportunities
 Reduced possession duration leading to rise in used
automobile market.

1.3 Introduction of the company

Škoda Auto a.s. Regularly shortened to Škoda, is a Czech automobile

producer set up in 1925 because the successor to Laurin & Klement
and headquartered in Mladá Boleslav, Czechia. Škoda Works became
country owned in 1948. After 1991, it have been steadily privatized to
the German Volkswagen Group, becoming a subsidiary in 1994 and
for the reason that 2000 a completely owned subsidiary.

Škoda cars are sold in over 100 international locations and in 2018,
total worldwide Sales reached 1.25 million units, an growth of 4 %
from the preceding 12 months. The operating profit turned into €1.6
billion in 2017, an increase of 34.6% over the preceding year. As of
2017, Škoda's income margin become the second maximum of all
Volkswagen AG brands after Porsche.

1.4 Introduction of the showroom

Aura Motors
Aura Motors in Tirunelveli is one of the leading businesses in the Car
Dealers particularly Skoda. Also known for Tyre, Car, Second Hand
Cars, Car Repair & Services, Car Accessory, Car Washing Services
and much more.

4
Location and Overview:

Established in the year 2011, Aura Motors in NH7, Nagercoil

Highway, Tirunelveli is a top player in the category Car Dealers in the
Tirunelveli. This well-known establishment acts as a one-stop
destination servicing customers both local and from other parts of
Tirunelveli. Over the course of its journey, this business has
established a firm foothold in it’s industry. The belief that customer
satisfaction is as important as their products and services, have helped
this establishment garner a vast base of customers, which continues to
grow by the day. This business employs individuals that are dedicated
towards their respective roles and put in a lot of effort to achieve the
common vision and larger goals of the company. In the near future,
this business aims to expand its line of products and services and cater
to a larger client base. In Tirunelveli, this establishment occupies a
prominent location in NH7, Nagercoil Highway. It is an effortless
task in commuting to this establishment as there are various modes of
transport readily available.

Fig.1.1 Aura Motors, Tirunelveli

1.5 Day wise overview of internship Activities

5
 Week 1

DATE DAY ACTIVITY

04/07/2022 Monday General Introduction
05/07/2022 Tuesday Learning the different products available
Understanding the difference between each models
06/07/2022 Wednesday
and variants
07/07/2022 Thursday Introduction to price details
08/07/2022 Friday Learning the cost details of each product
09/07/2022 Saturday Observing sales procedure
10/07/2022 Sunday Self Observation

Table1.1

Week 2

DATE DAY ACTIVITY

11/07/2022 Monday Understanding Sales procedure
12/07/2022 Tuesday Learning the Booking procedure
13/07/2022 Wednesday Learning the RTO procedure
14/07/2022 Thursday Understanding the Delivery procedure
15/07/2022 Friday Approaching customers
16/07/2022 Saturday Approaching customers Continued
17/07/2022 Sunday Self Observation
18/07/2022 Monday Summarising and Collecting Information
Table 1.2

6
 CHAPTER II
DESIGN OF STUDY

2.1 Objectives of the Study

Following are the objectives of the study.

 To study about the functions and performance of the company.

 To know their organizational structure.

7
  To look at the Sales and Marketing procedure of SKODA.
 To Learn the Arbitrary rules and regulations followed by them.
 To learn the different products and services provided by them.
 To gather feedback on Sales from the personnel.
 To derive out the Strength, Weakness, Oppurtunities and threats
of the company.

2.2 Scope of the Study

 To explore myself with good knowledge by Understanding the

real time sale sprocedure of a company.
 Assisting Managers and Salesman in Liaising with clients,
vendors, and suppliers.
 Reviewing sales performance against sales targets.
 Discovering how a company work and to get personal growth
experience.
 To gain exposure to real world problems.

2.3 Limitations of Study

 Less availability of time.

 Most of the Information was confidential.

8
 Due to lack of time with authority, I could not get full
information about the sale policies followed in the company.

9
CHAPTER –
III
COMPANY PROFILE

10
3.1 General Information

Skoda Auto, more commonly known as Skoda, is an automobile

manufacturer based in the Czech Republic. Skoda became a wholly
owned subsidiary of the Volkswagen Group in 2000, positioned as the
entry brand to the group.

Type Subsidiary

Logo

Industry Automotive

Predecessor Laurin & Klement

Founded 1925; 97 years ago

Founder Václav Laurin & Václav Klement

Headquarters Mladá Boleslav, Czech Republic

Key people Klaus Zellmer (Chairman of the Board of

Management)
Alain Favey (Member of the Board)
Karsten Schnake (Member of the Board of
Management)

11
Products Automobiles
Electric vehicles
Area served Worldwide

Production output  1,253,700 units (2018)

Revenue  €16.559 billion (2017)

Operating income  €1.611 billion (2017)

Total assets  CZK 228.180 billion (2016)

 (US$8.89 billion)

Total equity  CZK 137.580 billion (2016)

 (US$5.36 billion)

Number of  32,985 (2017)

employees
Parent Company Volkswagen Group
Divisions Škoda Motorsport
Subsidiaries Škoda Auto Deutschland GmbH
Škoda Auto Volkswagen India
Škoda Auto Slovensko s.r.o.
Škoda Auto Česká republika
Website skoda-auto.com

12
3.2 Company History

The History of Skoda started out with 2 wheels now not in four
wheels “A bicycle known as the ‘Slavia’” Škoda Auto began inside
the early Eighteen Nineties with the aid of production bicycles. The
Founders Václav Laurin and Václav Klement, constructed it in 1894.
Beside their love for Cycling that they had every other issue in
commonplace their Inventive Spirit. Automobile manufacturing
become released in 1905. The Laurin & Klement logo graced motors
from Mladá Boleslav till 1925, in view that once they have sported
ŠKODA's wingedarrow image. Václav Laurin turned into a Czech
engineer, industrialist and car pioneer who, along side Václav
Klement, founded automobile manufacturer Laurin & Klement that
later became ultra-modern Škoda.

ŠKODA is one of the longest-mounted car manufacturers inside the

world and may appearance returned on a protracted history With
sharp, specific traces and dynamic shapes stimulated by crystal glass,
the primary evolutionary step of ŠKODA's layout language become
finished in 2015 while the 1/3 era ŠKODA SUPERB become
delivered.

Volkswagen was chosen by the Czech government on 9 December

1990,and as a result, on 28 March 1991 a joint-venture partnership
agreement with Volkswagen took place, marked by the transfer of a
30% share to the Volkswagen Group on 16 April 1991, raised later on
19 December 1994 to 60.3% and the year after, on 11 December
1995, to 70% of its shares, with the aim of making VW the largest
and controlling shareholder of Škoda.On 30 May 2000, Volkswagen
AG bought the remaining 30% of the company, thus making Škoda
Auto a wholly owned subsidiary of the group.

ŠKODA LOGO HISTORY - From Laurin & Klement to

ŠKODA

13
In 1895, L&K commenced making its Slavia bicycles and, afterward,
motorbikes in Mladá Boleslav. Automobile production became
launched in 1905. The Laurin & Klement emblem graced automobiles
from Mladá Boleslav until 1925, seeing that once they have sported
ŠKODA’s winged-arrow symbol.

Slavia Logo (1895-1905)

Bicycles and motorcycles had been made on the Mladá Boleslav
workshop under the Slavia emblem. The brand turned into primarily
based on a wheel with lime leaves to symbolise the Slavic countries.
The names of the organization’s founders (Laurin & Klement) had
been delivered and went on to come to be the principle motif of a new
emblem.

L&K Logo (1905-1925)

The layout of the L&K emblem was stimulated via the early-
twentieth-century Art Nouveau artistic fashion. Perhaps playing on
the similarity among the call Václav Laurin and laurel leaves, the
initials of the enterprise’s two founders are surrounded with a laurel
wreath, associated with victory.

Škoda Logo (1926-1933)

Starting in 1926, vehicles had been produced in Mladá Boleslav

below the Škoda emblem. Despite the absolutely exceptional emblem
name, the brand new design suggests continuity with its forerunner.
Although the Škoda logo has a brand new, oval shape, the emblem
name – surrounded by way of laurels – stays the centrepiece.

Škoda Logo (1926-1990)

14
The logo with the famous “winged arrow” became first utilized in
1926. Its origin is shrouded in mystery, even though the idea (the
stylised head of an Indian carrying a five-feathered headdress) has
sometimes been attributed to Škoda Plzeň’s commercial director,
Tomáš Maglič.

ŠKODA AUTO Logo (1999 - 2011)

The black-and-green emblem, used from 1999, gave the ŠKODA
emblem extra originality, with black symbolising the hundred-yr
subculture and green signalling environmental production.

ŠKODA Logo (2011 - 2016)

Under the strapline “The New Power of ŠKODA”, in 2011 ŠKODA

supplied the core elements of its new corporate layout – outstanding
with the aid of freshness and precision. The conventional winged-
arrow brand functions a brand new spectrum of colours to appearance
even greater distinct and unique than ever earlier than.

ŠKODA Logo (for the reason that 2016)

The new ŠKODA brand is based totally at the middle proposition
“Driven by using Inventiveness. Clever Ideas – Since 1895”, which
represents the unflagging drive of ŠKODA closer to its clients and
their needs while accenting the ŠKODA history and logo values. The
redesigned emblem mark, released in the second 1/2 of 2016, is part
of the new Corporate Identity and illustrates the close connection to
the VW Group. One substantial alternate concerns the wordmark,
which, in the new format, is beneath the picturemark with the winged
arrow in a chrome ring.

Evolution of Skoda Logo

15
 Fig 3.1

3.3 Vision, Mission And Quality Policy

VISION
To be among the top 5 brands, in the markets we choose to be present
in, for passenger car dealerships, in terms of sales volume, service
satisfaction and Customer trust.

Skoda Auto vision is to have the biggest market share in Europe and
also a strong market presence in the rapidly growing Asian market by
the year 2018.

MISSION

16
To provide their customers the best in class experience, for sales,
service and promise them “Peace of Mind” to the owners of Skoda
vehicles.

They aim to do this by Looking for extraordinary solutions to satisfy

the transport need of customers. Being an environmentally friendly
car company through their new green-line models. Having a record of
total customer and employee satisfaction. Being a car brand
associated with good value to quality relationship .

VALUES

‘They strongly believe that great organizations are built by the People
who represent them.They would like to be associated with people who
just don’t find means to their ends, but who do their work with
passion, integrity, discipline and simply clever ideas.”

SKODA BRAND WHEEL

A deep understanding of people’s last goals and instincts to move.

Skoda help human beings to move with simple and surprising
mobility solutions by turning in services and products that make their
lives less difficult. That is business enterprise’s imaginitive heart and
soul which drives them everyday to deliver their exceptional.

Skoda is a enterprise driven by means of inventiveness - The

refreshed brand mark and layout gadget for ŠKODA are based totally
on the center proposition: “Driven by Inventiveness. Clever Ideas –
Since 1895”. This brand positioning is the place to begin of the whole
lot we do closer to our clients, and could manual us within the future.

17
 Fig 3.2 Skoda Brand wheel

3.4 Skoda in India

Škoda Auto India Pvt Ltd. has been operating in India since

November 2001 as a subsidiary of Škoda Auto, one of the fastest
growing car manufacturers in Europe. It has set up a modern
manufacturing facility in Shendra near Aurangabad, Maharashtra. The
facility is spread across 300,000 m2. The company has a network of
200 outlets across the country.
On 7 October 2019, Volkswagen Group India announced the merger
of its three Indian subsidiaries including Škoda Auto India Pvt Ltd
into a new entity named Škoda Auto Volkswagen India with
headquarters at Pune

18
History
Introduced to the market early in 2002, the Octavia was the first
domestically built Škoda to be launched in India.Targeted at the
Indian premium segment, its handling, fuel efficiency, and low initial
price (compared to other products then available in the Indian
market) made the Octavia an instant hit with the Indian car user.
Its turbocharged direct injection (TDI) diesel engined version, in
particular, delivered a high level of fuel efficiency and (for the Indian
market) power and torque, resulting in higher level of driveability
when compared to existing available products.
On 7 October 2019, Volkswagen Group India announced the merger
of their three Indian subsidiaries – Volkswagen India Pvt Ltd
(VWIPL), Volkswagen Group Sales India Pvt Ltd (NSC) and Škoda
Auto India Pvt Ltd (SAIPL) – into a single entity named Škoda Auto
Volkswagen India Pvt Ltd with headquarters at Pune. Gurpratap
Boparai was appointed as the first Managing Director of Škoda India.

Manufacturing Facilities
ŠKODA Auto India Private Limited (SAIPL) has its assembly
plant located at Shendra on the outskirts west of Aurangabad, which
has an annual capacity of 89,000 vehicles. Production of the Škoda
Fabia ended in 2013 due to low sales and high assembly cost.

Sales Performance
Year Units sold in India
2014 15,342
2015 15,457
2016 13,414
2017 17,438
2018 17,244
2019 15,284
Table 3.1

19
3.5 Skoda Strategy 2030

 ‘NEXT LEVEL – ŠKODA STRATEGY 2030’ ensuring success

through the decade of transformation
 Strong in Europe: ŠKODA AUTO to become one of the five best-
selling car manufacturers in Europe
 More e-mobility: At least three more all-electric models; share of
ŠKODA brand sales in Europe to increase to 50-70% by 2030
 New sales markets: On the way to becoming the leading European
brand in India, Russia and North Africa
 Simply Clever 2.0: ŠKODA AUTO as a benchmark for a Simply
Clever User Experience
 Environmental targets significantly tightened: more than 50%
reduction in fleet emissions by 2030 compared to 2020
 Ambitious financial targets: Cost leadership among core European
competitors; sustainable return on sales of at least 8%.

Three top priorities ‘EXPAND’, ‘EXPLORE’ and ‘ENGAGE’

The ‘NEXT LEVEL – ŠKODA STRATEGY 2030’ focuses on three

priorities, which are summarised under the headings ‘EXPAND’,
‘EXPLORE’ and ‘ENGAGE’. The overarching goal of the
‘EXPAND’ priority is to develop ŠKODA into one of the five best-
selling car brands in Europe. On the one hand, this will be achieved
by further strengthening the brand’s position in the entry-level
segments.

20
3.6 Products

Product description Image

Škoda Octavia  (since 1996)
The Škoda Octavia is a small family
car produced by the  Czech car
manufacturer  Škoda Auto since the
end of 1996. It shares its name with
an earlier model produced between
1959 and 1971. Four generations of the
modern-era Octavia model have been
introduced to date, delivered with five-
door liftback or five door estate styles
only. The car is front engined, both
front- or four-wheel drive are offered.
Around five million units have been
sold in its two decades of presence on
the market. The Octavia is Škoda's
most popular model; about 40% of all
newly manufactured Škoda cars are
Octavias.

Škoda Fabia (since 1999)

The ŠkodaFabia is a supermini  car
produced by Czech
manufacturer Škoda Auto since 1999.
It is the successor of the Škoda Felicia,
which was discontinued in 2001. The
Fabia was available in hatchback,
estate (named Fabia Combi) and
saloon (named Fabia Sedan) body
styles at launch, and since 2007, the
second generation is offered in
hatchback and estate versions. The
third generation Fabia was launched in
2015, and the fourth in 2021.

21
 Škoda Rapid (2012 - 2022)
The ŠkodaRapid is a  sub compact
sedan produced by  Škoda India, the
subsidiary of the Czech manufacturer 
Škoda Auto exclusively for the Indian
market, introduced in November 2011.
It features a similar front end design
with the second generation of
the Škoda Fabia, but is not directly
related to it, the Rapid being based on
the newer PQ25 platform of the
Volkswagen Group.
Škoda Superb (since 2001)
The Škoda Superb is a mid-size/large
family car(D-segment) that has been
produced by the Czech car
manufacturer Škoda Auto since 2001.
The first generation of the modern
Superb, produced from 2001 to 2008,
was based on the VW B5 PL45+
platform. The second generation
Superb used the B6 A6/PQ46 and was
introduced in 2008.

Škoda Slavia (since 2022)

The Škoda Slavia is a subcompact
sedan (B-segment) manufactured
by Škoda primarily for the Indian
market. It was introduced in November
2021 and was produced since 2022.
Built on the MQBA IN
platform adapted for India, the vehicle
isbase on the VolkswagenVirtus sedan.
The Slavia replaced the Volkswagen
Polo -based Rapid

22
 Škoda Kodiaq (since 2016)
The Škoda Kodiaq is a mid-size
crossover SUV with three-row seating
manufactured by the Czech automaker
Škoda Auto since 2016.The vehicle
sits in Škoda's D-SUV, above the
Kamiq and Karoq. The vehicle is
based on the Volkswagen Group MQB
platform closely shared with the
similarly-sized Volkswagen Tiguan
Allspace and the SEAT Tarraco.
Škoda Karoq(since 2017)
The Škoda Karoq is a compact
crossover SUV (C-segment) designed
and built by the Czech car
manufacturer Škoda Auto. Introduced
in 2017, the vehicle is based on the
Volkswagen Group MQB platform,
and replaced the Škoda Yeti.The car
slots between the smaller Kamiq and
the larger Kodiaq.
Škoda Yeti (2009 - 2017)
The Škoda Yeti (codenamed Type 5L)
is a compact crossover SUV produced
by the Czech car manufacturer Škoda
Auto and introduced at the 2009
Geneva Motor Show, as the carmaker's
first entry into the SUV market. In
2009, the Yeti was awarded Family
Car of the Year by Top Gear Magazine
Škoda Kushaq(since 2021)
The Škoda Kushaq is a subcompact
SUV(Bsegment)manufactured by the
Czech automaker Škoda Auto in India
since 2021. The vehicle is heavily
based on the Volkswagen T-Cross and
its derivative for the Indian market.

23
Electric Vehicle in Skoda

Skoda enyaq(since 2020)

The Škoda Enyaq iV is a battery
electric compact crossover SUV
manufactured by Škoda Auto. It was
introduced in September 2020 in
Prague, while mass production
commenced in November 2020. It is
the first Škoda vehicle to utilize the
Volkswagen Group MEB platform,
with the Volkswagen ID 4 being a
sister model.
Table 3.2

Production Report

Production
Model
2020 2019
Octavia 233,902 358,356
Rapid 219,401 207,724
Karoq 172,999 203,688
Kodiaq 117,825 177,163
Fabia 100,425 166,237
Superb 80,880 102,592
Kushaq 14,482 27,306
Enyaq iV 939 -

Total 940,853 1,243,066

Table 3.3

24
3.7 Competitors’ Information

Below are the top 12 overseas competitors of Skoda:

 Honda
 Toyota
 Nissan Motors
 Chevrolet
 Fiat
 Mitsubishi Motors
 Maruti Suzuki
 Tata Motors
 Hyundai Motors
 Volkswagen
 Volvo
 Ford

3.8 Major Markets of the Company

In 2021, ŠKODA AUTO delivered 878,200 vehicles worldwide – a

decrease of 12.6% largely blamed on the pandemic and
semiconductor shortage. Germany and Russia were the most
important country markets for Skoda in 2021 with the Octavia,
Kamiq, and Karoq the best-selling models worldwide. With almost
45,000 deliveries, the all-electric Enyaq iV model has made a
successful start in the markets. Thanks to the new Kushaq, Skoda
achieved significant growth in India. Skoda expects the supply
situation for semiconductors to gradually improve in the second half
of 2022.

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The top ten largest single country markets for Skoda cars in 2021
were:

1. Germany

2. Russia

3. Czech Republic

4. China

5. United Kingdom

6. Poland

7. France

8. Italy

9. Turkey

10. Spain

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CHAPTER –
IV
SWOT Analysis

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For Skoda, SWOT analysis can help the brand focus on
building upon its strengths and opportunities while
addressing its weaknesses as well as threats to improve its
market position.

4.1 Skoda Strengths

 Skoda Auto is a leading vehicle organization and offers a huge

range of editions which includes petrol, diesel and electric
powered.
 Skoda branded them as a quality product that satisfies its
customers.
 Skoda motors design cars which have spacious interiors and
passenger area, both the front and rear legroom as well as
headspace.
 It consists of technological innovations like telescopic strength
guidance, MSR, EBS, anti-skid braking and lots extra.
 The company has a high brand recall in markets of UK, Europe,
Middle-East, Africa & South America.
 Skoda has a manufacturing output of over 1 million automobiles
per annum and has over 30,000 employees globally.
 It has high performance automobiles which take part in lots of
international racing activities.
 Excellent advertising and branding makes Skoda a worldwide
call in automobiles.
 The enterprise has obtained numerous awards for the vehicles in
numerous segments.
 The brand has good visibility via advertising campaigns via TV,
online, print, social media and digital marketing channels.

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4.2 Skoda Weaknesses
The weaknesses of a brand are certain aspects of its business which
are it can improve to increase its position further. Certain weaknesses
can be defined as attributes which the company is lacking or in which
the competitors are better. Here are the weaknesses in the Skoda
SWOT Analysis:
 High maintenance cost.
 Skoda has only 1.7% market share. This made it a very small
player in the market for cars.
 Extremely stiff competition in the segment means limited
market share growth for Skoda.
 Still trying to establish itself in the emerging economies as
compared to some other competitors.
 Long waiting period.
 Limited Assembly plants in India.
 Most of the models launched overseas are not yet launched in
India.
 Availablity of car only in A and B segment which makes it
harder to thrive in C and D segment market within which India
is located.

4.3 Skoda Opportunities

The opportunities for any brand can include areas of improvement to

increase its business. A brand's opportunities can lie in geographic
expansion, product improvements, better communication etc.
Following are the opportunities in Skoda SWOT Analysis:

 Collaborations with automobile entities to penetrate deeper in

the market through distribution and servicing network.

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 Augmenting automobile market can be beneficial for Skoda
Auto company.
 Augmenting manufacturing capabilities to produce more cars.
 Cheaper variants and hybrid cars can help Skoda increase its
market reach.
 Diversifying a strong product range from entry level cars to
luxury cars will enable it to compete in India and also globally.

4.4 Skoda Threats

The threats for any business can be factors which can negatively
impact its business. Some factors like increased competitor
activity, changing government policies, alternate products or
services etc. can be threats. The threats in the SWOT Analysis of
Skoda are as mentioned:

 Intense competition from international car manufacturers or

economic recession can reduce Skoda's market share. 
 New hybrid fueled and concept cars can hamper the business
of petrol & diesel variants.
 Competitors strong basement on C and D segment makes it
harder for it to penetrate new lower end models.
 Competitor launching cheaper products will make Skoda to
lose its market share again.
 Skoda needs a strong product range to compete in India and
also globally.

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CHAPTER-V
Learning Outcomes

5.1 Learning Experience

This Internship at Aura motors skoda is was so informative. It

exposed me to a new environment and new people. Those 15 days of

31
On the job training taught me so many valuable and important things.
The first major lesson I learnt in sales is how to overcome the fear of
talking to new people. Meeting new people became easier the more I
do it and in sales I did it a lot! Interacting with people daily made me
realize how valuable communications are. 

One of the best things I learnt from sales is that there are a lot of
different resources and apps that can make sales easier. Every day we
have access to more technological resources to help optimize our lives
and give us more time. The SkodaConnect app helped me a lot
learning about the models of the car and how it differs from one
another.

Another lesson I learnt in sales is how to actively listen. Your

customer should be talking more than you. When talking with
prospects, you should listen to their problems and help them find a
solution. Yes, even if it means directing them away from your
company. The prospect will appreciate the help and understand that
you have their best interest in mind. By listening more than you
talk, you learn how to ask the right questions at the right time. A job
in sales teaches you how to ask the right questions to get your
prospect talking. By listening to them, you allow them to become
comfortable doing business with you. People love talking about
themselves - so let them talk. Take advantage of the opportunity to
listen well and build a relationship with trust.

At the end of the day, sales is a numbers game. You have to put
yourself out there again and again. The best way to improve is to
fail. You'll learn from your mistakes and become better.  In sales,
becoming better means closing more deals. All it takes is consistency.
The best sales people have been rejected countless times, but they
never gave up.

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5.2 Learning Outcomes

 Learnt about the products of Skoda.

 Procedures in Registration of a automobile.
 Workplace culture and behavior.
 How a salesperson approaches and deceives customer.
 Real time experience of work.
 Teamwork skills.
 How to talk to new people.
 Confidence and Determination

33
 CHAPTER –
VI
CONCLUSION

6.1 Conclusion
Overall, I learnt many life lessons from this internship in
sales department in Aura Motors – Skoda since I developed skills
that otherwise do not get much attention. 

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This internship developed the entrepreneurial skills within myself. It
gave me the needed courage and real time experience on so many
things.

Sales prepared me for many challenges I'll face in life such as facing
rejection, increasing productivity, or being more open-minded and
curious. 

It is also a great way to start my career. It forced me to improve some

difficult-to-learn skills, and it forced me to step outside of my comfort
zone. I believe these are the first steps to set myself up for success.

In simple words this Internship Training was

“Simply Clever”

*******

Bibliography
 https://en.wikipedia.org/wiki/%C5%A0koda_Auto

 https://en.wikipedia.org/wiki/%C5%A0koda_Auto_India

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 https://www.justdial.com/Tirunelveli/Aura-Motors

 https://www.skoda-career.com/professions/student#universities

 https://pdfcoffee.com/skoda-project-pdf-free.html

 https://www.jeul.eu/wp-content/uploads/2019/04/SKODA-

presentation-senior-visit.pdf

 https://www.marketing91.com/swot-skoda/

 https://www.badgermapping.com/blog/5-lessons-youll-learn-

working-sales/

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