Secect City wack MAL Se) Ne} PRESENTED BY -SHEETU GOELINTRODUCTION Client: Select Group Completion Date: 2004-2007 Site Area: 6 Acres Built Up Area: 11 Lakh Sq.Ft. Principal Architect: Jointly Developed By DP Architects And TCS (DF) Q SELECT CITY WALK is mix-use development , at district center, Saket. Q It comprises of a retail podium, cinemas, an office building and service apartments. Q Itis centerpiece of 54-acre, well planned business district. Q Itis an interesting hybrid of a European high street and an enclosed shopping mall, with a 240m facade overlooking a 100,000 square foot of outdoor plaza and 4-acre landscaped park.“Site Location Site Location wane ecu Seiaty Morb station 1.4km away Sake Spots Coren ceed Mandir marg Press enclave marg 2 oe Mani Fopiel (MEE Traditional - Family Celebration - Centre stage High Voltage - Youth Ground Floor Plan Area = 11378.81sq.mtdifferent entrances at front side entry from rear side 6 Staircases, 4 lift lobby, 3 escalators and Ramps 1 Feeding room & Resting room 2 WashroomsCinemas are accessible through this floor iA) wile a) i ! i a i a SURG HAE zl ii o > a : 2 i 4 ee (| i j ow: om" 5 i Mother - care facility on First Floor Plan Area = 12816.04sq.mta 3) é| Second Floor Plan Area = 6568.08sq.mt Hang Out is a Unique, Rainforest Themed Family Entertainment Center and Café 8 MT Corridor CJ Terrace gardens for food courtsHE Public plaza OE Circulation HE Vertical movement Commercial spaces Services Ground Floor Plan First Floor Plan Land use = Recreational spaces = Multiplex | Hotel @ Office Second Floor Plan m Retail m ServicesTarget customers na ‘THEY MAKE The mall was built as a neighborhood, fashion and lifestyle oe eee ene Select ctyak destination and the target customers were those living in South a f ig ' 2,300 Delhi areas like - Saket, Sainik Farms, Greater Kailash and mie Geetanjali. Lai iiensrind 2,013 Forum Mall Trading densit Bangalore (Koramangala) 1,500 The estimated average trading density of the best performing mall avis Bangalore (Whitetiol) — Select Citywalk in Delhi — is Rs. 2,300 psfpm, almost double the 664 national average i.e Rs. 1,184 per sq. ft. per month Higa arc: 70% of its partners are from beauty and fashion category, 628 “Fg teres sen moths 2003 30% space is on lease. Seno Footfall Generally mall attracts a crowd of 32,000 on weekdays and 65,000 on weekends, a record 98,000 visitors on October 2 at the launch of Swedish brand H&M,Various NGOs involved World Environment gx UDAAN- CARE INDIA Day G In support of 4 NGO’s(Deepalaya, Chintan, In Awe towards Green, Holy (Cow and Penguin Books) An Awareness campaign on women empowerment by CARE INDIA (NGO). Cause 4 the Paws — Pets’ Day out Select CITYWALK in association with People for Animals and Heads Up for Taild organized Pets Day Out. Select CITYWALK is also the only Shopping Centre in the City with a specially designed RedhNGGneschaplral sesahwatees PLEML AGS GBAURE FB pie for Animals” in their alsellahwate with Select CITYWALK for various Social and community causes. Campaign by Hridaya Foundation To ensure education to underprivileged childrenFacilities SHOPPING EATING Q 175 brands shoes & accessory brands, kid’s wear, international beauty brands QO Weekly flea@nite O Food grocery & confectionary C1 Restaurants - fine dining, O Cafes & more ENTERTAINMENT Q PVR Cinemas Q Lee Out, HEALTHCARE SPECIAL EVENTS O Festival ora HANDPICKED Special Occasion Scenes or simply a Long WeekendATM VALET PHARMACY TAILORING FIRST AID FOREIGN EXCHANGE FEEDING ROOM BAGS & SHOE REPAIR elo aMARKETING strategies The mediums selected to communicate are outdo! but not frequent print ads Works on 3E model which included enthrall Newspaper Ads to attract target ence: re wall encourage = the idea of the tallest Christmas tree in the Keeping »ping South Dell | women as the capital, got huge local media publicity, central Target Audience. people thronged to the mall to get pictures clicked with this attraction.Entertainment Campaigns Kidz Club Oktober fest Under entertainment — To engage the kids Jazz night, fashion show, while the parents are Diwali, valentines day busy shopping. celebration a Y¢ three days event which started with the fashion show captivating international models, and it ended with a beer festival! The Mall has won awards like ‘Best Marketing and Promotion’ at the Asia Pacific Retail Awards 2008 & the ‘Images Retail Award’ for marketing in the year 2009. Select Citywalk today has become city’s landmark & benchmark not just in shopping, but also in entertainment & leisure activities.Tank You