fonts ENDORSED BY iL — ia ay. Cambridge IGCSE® 4 » Travel ana Tourism John D. Smith Fiona Warburton=, NG » _ Travel ana Tourism é John D: Smith ti‘CAMBRIDGE ‘CantigeUaey Prep ote anes of Combe ere Uveiy' mion y ericcing awe ne et of ‘Sieg od aa eg iene © Sse “sorte ono ie: wocambige ng 97802114228 (Canbipe ey P2013 “Thi puieaion in apr Sujet ane xepion Tote pon of evr cosine ing pet ‘reredsionl at pt ny ae pe wit een ‘Pemaon of Casta Day re palais 012 epi 2013 tea ot in hy Rapa Pres Pr. Li. Ace mane ain bef he Ba ay ISBN S78 0116928 Papotoc ‘Cypte Unt Fests oregon te peso cy ‘Uris eneal er parte webeefelomfisaen Sees agente tn png cba her Uae eo ps a) fo son Inigo cerdoce sy pero eh work mater fr iin esacipng on err) eons he flog ete stay atte pdr (0 wht to mh es where uh ted emo nd you bave pied he wen peri f CanrgeUnvety Pre ayreyou cloned ops wines pero ener ore 3 hae 3of he Copii, Desa sd fe A wich coe ‘hpi the otto of shor apes win cera es ef eons eto encanta sin rman aris ‘Pptuncy marin a econ ye otc ot ead fe ope coor its econo ie a ein ation Norse an coef trea ne cope EF Samsge Uninc coptr my ete iad or ee yay etie epg eon ‘rey efi ben made oc te of gi til inde in i 00 Te paler wo be pal any emis aug es ss ‘cnoutedgemenin re coe bebo {10cEE wee ns of Cai nal Ennsontents Preface Unit The travel and tourism industry Tauotucion Structure ofthe international travel and tourism industry ‘The economic, environmental and socio-cultural impact of travel and tourism Role of national governments in forming tourism policy snd promotion ‘he pattern of demand for international travel and tourism Destination tnvestigation - Group/Project Work Promoting visits tothe destinations attractions ow your knowledge and understanding ofthe Unit 1 content ily tobe assed Unit 2: Features of worldwide destinations Introduction ‘The main global features Different time 2ones and climates, Investigate travel and tourism destinations “The features which attract tourist to particular destination “How your knowlege and understanding ofthe Unit2 conten is ikely tobe assessed Unit 3: Customer care and working procedures Introduction Deal with customers and colleagues Identify the essential personal skills required when working in the travel and tourism industry Follow basic procedures when handling customer enquiries, reservations and payments ‘Use reference sources to obtain information [Explore the presentation and promotion of tourist flies 8 100 ry us us 13“How your knowledge and understanding of the Unit 3 content is likely, robe assessed Unit 4: Travel and tourism products and services Introduction Identify and describe tourism products Explore the roles of tour operators and travel agents Describe support facilites for travel and tourism Explore the features of worldwide transport in relation o major international routes ow your knowledge and understanding ofthe Unit 4 content is ikely to be assessed Unit 5: Marketing and promotion Introduction Role and fnetion of marketing and promotion ‘Market segmentation and targeting Product as part of the marketing mix Price as pat ofthe marketing mix lace as part of the marketing mix Promotion as part ofthe marketing mix How your knowledge and understanding of the Unit 5 conten is kely tobe assessed Unit 6:The marketing and promotion of visitor services ‘troduction “The operation, roland function of tourist boards and oust inforatiencentes “The provision of tourist products and services. “Basic prnsple of marketing and promotion “The marketing mix “Leisure evel services “Basnes travel services ow yourknowledge and understanding ofthe Unit contest is ikely tobe assesed Index ERE lll TEES = 132 16, 7 179 ny 180 191 197 205 208 au 220 aa 2a 230 237 240 2s 248 230y 7 reface ‘Welcome tothe world of international travel and tourism. Travel and tourism is one ofthe world largest industries, employing approximately 231 milion people and generating over 10 per cent ofthe world GDP World travel and tourism generated in excess of USS 7trilion in 2009 and this is expected to rise to over USS 13 tilion ‘over the coming decade. You may or may not have studied the subject before but you will now something about i from your ewn holidays and related travel experiences. ‘Travel and tourism syllabus ha been designed ta help meet the need for skilled and knowledgeable individuals in this rapidly diversifying industry. The syllabus