Sma MCQ Beit

S.
r No Question a b c d Correct Answer

e.g 1 Write down question Option a Option b Option c Option d a/b/c/d
1 Social networks are organized primarily around brands people discussions interests b
2 Which social network is considered the most popular for business to business marketing? Facebook Orkut Ryze LinkedIn d
3 The first step when marketing with social networks is to identify the goals and strategies. TRUE FALSE TRUE
4 What is the term adopted for updates by Twitter users? Tweets Twoots Twinks Post a
5 In a company who should own the social marketing plan? Head of Marketing CFO Presiden Operational staff a,b
6 Web Crawler is also called as Link Directory Search Optimizer Web Spider Web Manager c
1 The ‘Sociogram’ technique is used to study Human Relations Vocational Interest Achievement Professional a
2 The Semantic Web is a Web of data
extend principles of the Web
3 The vision of the Semantic Web is to from documents to data
4 The Semantic Web is an extension of the_________ and not its replacement current Web
5 Ontology refers to the Concept ofexistence
objects and their
6 Ontology defines the set of interrelationships
knowledgemanagement
7 Ontology applications have been developed for natural language processing
8 Ontology matching and mapping which are essential to knowledge representations
An ontology together with a corresponding set of concept instances
9 constitute a knowledge base
taxonomy with a set of
10 Ontology on the web will combine a inference rules
set ofclasses of objects and
11 Taxonomy is defined as a their relationship
Ontology __________ is the process of generating a single ontology from two
12 or more ontologies integration
13 Ontology __________ creates links between two original ontologies. alignment
1 Can decision trees be used for performing clustering? TRUE FALSE TRUE
2 What is the minimum no. of variables/ features required to perform clustering? 0 1 2 3 b
3 For two runs of K-Mean clustering is it expected to get same clustering results? Yes No b
Is it possible that Assignment of observations to clusters does not change between successive iterations
4 in K-Means Yes No Can’t say None of these a
5 Which of the following algorithm is most sensitive to outliers? K-means K-medians K-modes K-medoids a
6 Which of the following are the high and low bounds for the existence of F-Score? [0,1] (0,1) [-1,1] None of the above a
7 Which of the following method is used for finding optimal of cluster in K-Mean algorithm? Elbow method Manhattan method All of the above None of these a
Unit 4
1 ___________for a node is simply its degree. Degree Eigenvector Katz Closeness a
2 __________defines how important a node is within a network. Centrality Degree prominence None of these a
3 ______________ centrality takes its maximum value Closeness Betweenness Group None of these b
4 __________algorithm will compute shortest paths from a single node to all other nodes. Betweenness Brandes’ Dijkstra’s None of these c
_____centrality is defined as the number of nodes from outside the group that are connected to group
5 members. Group degree Closeness Betweenness None of these a
6 _______determines how links (edges) are formed in a social graph. Transitivity Reciprocity Centrality Linking behavior d
7 transitive behavior needs at least ________edges. Three two one four a
8 The________ analyzes transitivity in an undirected graph. Reciprocity clustering coefficient Centrality Closeness b
9 ________is a simplified version of transitivity clustering coefficientReciprocity Centrality Transitivity b
10 __________considers closed loops of length 2 Transitivity Centrality Reciprocity None of these c
11 ______ theory measures how consistent individuals are in assigning status to their neighbors. Social status clustering coefficient Closeness clustering coefficient a
When using network information, the similarity between two nodes can be computed by measuring their their regular
12 ________ structural equivalence equivalence. both a and b None of these c
13 To compute structural equivalence, we look at the________ shared by two nodes nighborhood adjcent same None of these a
14 In directed graphs_____________variants of degree centrality. prestige gregariousness both a and b None of these c
15 __________defines a normalized version of Katz centrality. PageRank centrality eigenvector centrality Betweenness centrality None of these a
16
Unit 5
User-Community
1 ________is the behavior individuals exhibit with respect to other individuals. user-user behavior Behavior User-Entity Behavior None of these a
2 _______represents the interactions users have with other users Link data content data both None of these a
__________algorithms determine features that contribute the most to the prediction of the class
3 attribute. classification Features selection both None of these b
In Behavior Analysis Methodology___________ step aims to find the relationship between features and An observable Feature-Behavior
4 behavior behavior Features. Association. observable behavior c
__________ Modeling allow for controlled experiments and simulations An observable Individual Behavior Feature-Behavior
5 that can help study individuals in social media behavior Modeling Association. None of these b
6 When a behavior di uses in a network, one can use _______model threshold models Cascade Models both None of these a
7 _________ models are sender-centric. threshold models Cascade Models both None of these b
8 _________ models receiver-centric. threshold models Cascade Models both None of these a
9 __________ examples of individual behavior modeling. Cascade Models threshold models None of these both d
10 _______measures can be used to calculate similarity Katz measure Rooted PageRank. Hitting and Commute Time all of the above d
11 _______refers to a population of individuals behaving in a similar way. user-user behavior Collective behavior User-Community Behavior None of these b
The user migration behavior is an example of collective
12 behavior. Collective behavior user-user behavior User-Community Behavior None of these a
13 which is the type of migration that take place in social media sites ? site migration attention migration both None of these c
user activity on one
14 Which is the general features can be considered for user migration ? site, user network size user rank. all of the above d
Feature-Behavior
15 To analyze __________, there is a four-step procedure, individual behavior An observable behavior Association. None of these a
_____is as a microblogging service that allows people to communicate with short, 140-character
1 messages that roughly correspond to thoughts or ideas. Twitter Facebook Instagram None of the above a
_______relationship model allows you to keep up with the latest happenings of any other user, even
2 though that other user may not choose to follow you back or even know that you exist. Facebook Instagram Twitter LInkedIn c
3
SUB:- Social Media Analytics
1. Social networks are organized primarily around __________.

a. brands
b. people
c. discussions
d. interests
Ans: b
2. Social networks have an enormous information sharing capacity. As such, they

are a great distribution channel for ____________.
a. customer feedback
b. viral content
c. exclusive coupons
d. marketing messages
Ans: d
3. Which social network is considered the most popular for business to business
marketing?
a. Facebook
b. Orkut
c. Ryze
d. LinkedIn
Ans: d
4. One advantage a non–profit has when opening a private social network is

a. its tax exempt status makes the start up cost of a private social network more
affordable.
b. its supporters tend to spend more time using social networks.
c. that it has an immediate user base of people interested in the cause.
d. its supporters have a higher tolerance for marketing messages.
Ans: c
5. Larger social networking sites

a. will force niche social networks out of business.
b. set social media trends.
c. are expected to see declining growth rates.
d. are a better fit for most nonprofit organizations.
Ans: b
6. Facebook and LinkedIn are the most popular social networks globally.
a. True
b. False
Ans: b
7. The first step when marketing with social networks is to identify the goals and
strategies.
a. True
b. False
Ans: a
8. Facebook Places is targeted to large brands and companies with big budgets.
a. True
b. False
Ans: b
9. It is considered a best practice to interact under a personal account on

LinkedIn.
a. True
b. False
Ans: a
10. A white label social network’s primary difference is that it is privately run by
a nonprofit organization or corporation.
a. True
b. False
Ans: a
11. What methods of social network marketing should a company always use?
a. Blogging only
b. Twitter, Blogs, Facebook
c. YouTube
d. Depends on the company, their product, their audience
Ans: b,d
12. What is the term adopted for updates by Twitter users?

a. Tweets
b. Twoots
c. Twinks
d. Posts
Ans: a
13. What is meant by “guerilla marketing”?

a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Ans: a,b,c
14. What is meant by Brand Management?

a. Managing the marketing staff
b. Management of the marketing budget
c. The company executive management team
d. Creating a consistent image for the company
Ans: c,d
15. Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
b. Keep readers engaged and also give search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put
Ans: b
16. Which of the following is an important aspect of creating blogs and posting
content?
a. Using a witty user name
b. Posting at least once a month to the blog
c. Social Media Optimization
d. Using humor
Ans: a,b,c
17. What is a “vlog”?

a. Video Log
b. Video blog
c. Log of blog activity
d. New technology to aid in blogging
Ans: b,d
18. What can a company do on Facebook apart from their page to create a
following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
d. Use Groups, both company originated and posting to other groups
Ans: d
19. How can a company ensure that the proper audience finds their YouTube
videos?
a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
c. Use of keywords
d. Sending out mail advertisements
Ans: a,c
20. In a company who should own the social marketing plan?

a. Head of Marketing
b. CFO
c. President
d. Operational staff
Ans: a,b
21. What is meant by “micro-blogging”?

a. Blogging daily
b. Blogs which are posted by companies, not individuals
c. Blogs with limited individual posts, limited by character count typically
d. Blogging from mobile devices
Ans: a,c
22. What is meant by A/B testing in marketing?

a. Testing of 2 different products
b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
d. Testing via 2 mediums, such as radio and television
Ans: b
23. What is “social media optimization”?

a. Creating content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks
Ans: a
24. What place does Pricing have in marketing?

a. Higher prices guarantee higher revenue stream
b. The company should actively market how much their products cost
c. Different pricing levels can be tested to see what elicits the best consumer response
d. Marketing based on the pricing level relative to competition is important
Ans: c
25. What would the marketing budget section of a marketing plan detail?
a. The cost to write the plan
b. The expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions
Ans: b,c
26. How can a company use the same material for both traditional and social
network marketing?
a. Posting a luring comment on Twitter the company site
b. Selling ad space on the company website
c. Utilizing a television ad campaign online as well on their site and sites such as
YouTube
d. Creating a magazine print ad with the company website
Ans: c,d
27. How often should a marketing plan be revisited?

a. Never, once written it is complete
b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month
Ans: b
28. Which of the following would be leveraging both social network and
traditional marketing?
a. Handing out print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives people to a website where there
is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
Ans: b
29. How does creating a social network marketing plan differ from a traditional
marketing plan?
a. The brand image should be completely different for social marketing
b. The staff requirements and skill sets for social marketing are different
c. There is no need for a social marketing plan, but social marketing plan is required
for traditional marketing
d. Other than the method of delivery, a marketing plan either way will be similar
Ans: b,c
30. Which of the following is valuable in increasing a page rank?

a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Ans: c
Question 31.
The closest equivalent to an individual using a website is:
a visitor session.
a unique visitor.
visit duration.
a page impression.
Question 32.
What is typically proportional to pages per visitors?
A unique visitor.
Visit duration.
A page impression.
A visitor session.
Question 33.
A hit is not a useful measure for determining the number of visitors to a website.
True
False
Question 34.
In browser or tag-based measurement system, visits to each page are recorded since
each page is loaded into a user's web browser through the running of a short script,
program or tag inserted into the web page.
True
False
Question 35.
Site reach is an example of e-commerce effectiveness measure in the category of
______.
channel promotion
channel satisfaction
channel contribution
channel outcomes
None of the above.
Question 36.
Number of sales or leads is an example of e-commerce effectiveness measure in the
category of ______.
channel outcomes
channel contribution
channel promotion
channel satisfaction
None of the above.
Question 37.
AB Testing is a measurement approach that can be used to:
modify a menu name on a navigation bar.

improve a data capture form.
improve the effectiveness of a promotional graphic in a website container.
optimise a landing page design.
None of the above.
Question 38.
Conversion rate is a measure that can be used to:
improve the effectiveness of a promotional graphic in a website container.

improve a data capture form.
optimise a landing page design.
modify a menu name on a navigation bar.
All of the above.
Question 39.
Match Kotler's marketing control variables with those stages of website effectiveness.
A matching question presents 3 answer choices and 3 items. The answer choices are
lettered A through C. The items are numbered 9.1 through 9.3. Screen readers will
read the answer choices first. Then each item will be presented along with a select
menu for choosing an answer choice.Using the pull-down menus, match each item in
the left column to the corresponding item in the right column.
A Are marketing communications objectives identified in the Internet marketing

plan achieved? How effective are the different promotional techniques used to attract
visitors to a website?
B Are corporate objectives identified in the Internet marketing strategy being met?
C Are marketing objectives defined in the Internet marketing strategy and plan
achieved?
9.1 Efficiency control
9.2 Annual plan control
9.3 Strategic control
Question 40.
______ is the online metrics collection method which involves analysis of pages and
content downloaded from a website to a user's browser.
Server-based log-file analysis

Panel and demographic data
Browser-based or tag-based web analytics
Online survey
None of the above.
Question 41.
______ is the online metrics collection method which involves gaining direct user
feedback on a website.
Browser-based or tag-based web analytics

Online survey
Panel and demographic data
Server-based log-file analysis
None of the above.
Question 42.
What success factor for effective management of a website involves the right
responsibilities for different content management roles such as authoring, reviewing
and testing?
People.
Technology.
Metrics.
Process.
None of the above.
Question 43.
What success factor for effective management of a website involves a procedure for
identifying the need for change and then controlling updates?
People.
Technology.
Metrics.
Process.
None of the above.
Question 44.
______ is the stage of the content management lifecycle that involves creating a
document and inserting images.
Publish
Review
Correct
Write
None of the above.
Question 45.
______ is the stage of the content management lifecycle that involves flagging
changes in a workflow system which are then checked.
Write
Correct
Review
Publish
None of the above.
51. Social networks are organized primarily around __________.
A. brands
B. people
C. discussions
D. interests
View Answer
Ans : B
Explanation: Social networks are organized primarily around people.
52. Which social network is considered the most popular for social media marketing?
A. Twitter
B. Facebook
C. Linkdin
D. Whats App
View Answer
Ans : B
Explanation: Facebook is the biggest social media site around, with more than two
billion people using it every month.
53. What is the name for Facebook`s ranking algorithm?
A. Like Rank
B. Face rank
C. Page rank
D. Edge rank
View Answer
Ans : D
Explanation: Edge rank is the name for Facebook`s ranking algorithm.
54. Which of the following is an important aspect of creating blogs and posting
content?
A. Using a witty user name

B. Posting at least once a month to the blog
C. Social Media Optimization
D. All of the above
View Answer
Ans : D
Explanation: All of the above option is an important aspect of creating blogs and
posting content.
55. What is meant by "micro-blogging"?
A. Blogs which are posted by companies, not individuals

B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above
View Answer
Ans : B
Explanation: micro-blogging means blogs with limited individual posts, limited
by character count typically.
56. What is "social media optimization"?
A. Creating content which easily creates publicity via social networks

B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks
View Answer
Ans : A
Explanation: social media optimization means creating content which easily
creates publicity via social networks.
57. What would the marketing budget section of a marketing plan detail?
A. The cost to write the plan

B. The marketing personnel job descriptions
C. The expected costs for each ad campaign based on the delivery method
D. None of the above
View Answer
Ans : C
Explanation: The marketing budget section of a marketing plan detail is the
overall marketing budget for a year.
58. What is the name of Facebook's analytic package?
A. Princeps
B. Viewership
C. Discover
D. Insights
View Answer
Ans : D
Explanation: Insights is the name of Facebook`s analytic package.
59. How does creating a social network marketing plan differ from a traditional
marketing plan?
A. The brand image should be completely different for social marketing

B. The staff requirements and skill sets for social marketing are different
C. Other than the method of delivery, a marketing plan either way will be similar
View Answer
Ans : B
Explanation: Creating a social network marketing plan differ from a traditional
marketing plan because the staff requirements and skill sets for social marketing
are different.
60. Which of the following is functions of social media for business?
A. Are you participating in the conversation and sharing?

B. Are you listening and monitoring what is being said about you?
C. Both A and B
View Answer
Ans : C
Explanation: There are two functions of social media for business : Are you
participating in the conversation and sharing? and Are you listening and
monitoring what is being said about you?
The image part w ith relationship ID The image part w ith relationship ID
rId2 w as not found in the file. rId2 w as not found in the file.
Q-81 What feature does LinkedIn offer for pay accounts?

a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Q-82 Which of the following would be leveraging both social network and
is
a free trial offer
Q-83 Why is it important to post to a blog regularly?

b. Keep readers engaged and also gives search engines content to index
d. It allows more chances for the company to put down the competition
Q-84 How can a company use the same material for both traditional and social
network marketing?
a. Posting a luring comment on Twitter to the company site
YouTube
Q-85 How is site traffic useful in evaluating marketing?

a. Overall site traffic can be followed and a general idea of marketing's impact on it
can
be determined
b. There is no correlation site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the marketing
Campaign
Q-86 How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
d. It can be used as the forum for dispersing company videos, as well as a host when
embedding videos in sites outside of YouTube
Q-87 How can LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted
Q-88 How does a blog directly impact sales of a company?

a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales
Q-89 What is “guerilla marketing”?

a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
Q-90 What non financial measure of marketing is important to track?

a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New customer acquisition
Q-91 Why is it important to have a company blog hosted on the company web
domain versus a third party blogging site?
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website
hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Q-92 How often should a marketing plan be revisited?

Q-93 How can a company convert posts on Twitter to sales?

a. Write demanding points about the competition
b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site
101.Judy, an international speaker & author, recently tweeted a picture of her new
running shoes that she bought from Zappos. Seeing that picture, couple of Judy's
followers also went online to Zappos to buy the same shoes. This social media
behavior can also be described as:
A. Social Media Conversation
B. Social Media Marketing
C. Social Media Influence
D.Social Media Conversions
102.Three variables are necessary when tracking your social media performance on
Google Analytics:
A. Campaign variable
B. Medium variable
C.Source variable
D.All of the above
10 3.One way on Google Analytics to tell if your site visitors are clicking on social
media icons on your site is by?
A. OnClick tracking
B. Click tracking
C. Event tracking
D.Audience tracking
104.You can only track social conversions on Google Analytics, if the conversion is
tracked through ?
A. Event tracking
B. Campaign tracking
C. Referral tracking
D.All of the above
105Can you track with Analytics things such as share of voice, influence, or
popularity?
A.Yes
B.No
106.Meltwater buzz or Sprout Social is an example of ?

A. Social Media Network
B. Social Media Tool
C. Social Media Monitoring Service
D.None of the above
107.Social Interactions on Google Analytics cannot be tracked automatically

except ?
A. Facebook
B. Twitter
C. Linkedin
D.Google+
108In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear"
social media is through
A.Data collection
B.Page tagging
C.Campaign tracking
D. All of the above
111. Social networks are organized primarily around __________. | Social

Media Marketing mcqs
a. brands
b. people
c. discussions
d. interests
Ans: b
112. Social networks have an enormous information sharing capacity. As

such, they are a great distribution channel for ________. | Social Media
Marketing mcqs
a. customer feedback
b. viral content
c. exclusive coupons
d. marketing messages
Ans: d
113. Which social network is considered the most popular for business
to business marketing? | Social Media Marketing mcqs
a. Facebook
b. Orkut
c. Ryze
d. LinkedIn
Ans: d
114. One advantage a non–profit has when opening a private social

network is. | Social Media Marketing mcqs
a. its tax exempt status makes the start up cost of a private social network more
affordable.
b. its supporters tend to spend more time using social networks.
c. that it has an immediate user base of people interested in the cause.
d. its supporters have a higher tolerance for marketing messages.
Ans: c
115. Larger social networking sites | Social Media Marketing mcqs
a. will force niche social networks out of business.

b. set social media trends.
c. are expected to see declining growth rates.
d. are a better fit for most nonprofit organizations.
Ans: b
116. Facebook and LinkedIn are the most popular social networks
globally. | Social Media Marketing mcqs
a. True
b. False
Ans: b
117. The first step when marketing with social networks is to identify the
goals and strategies. | Social Media Marketing mcqs
a. True
b. False
Ans: a
118. Facebook Places is targeted to large brands and companies with big
budgets. | Social Media Marketing mcqs
a. True
b. False
Ans: b
119. It is considered a best practice to interact under a personal account

on LinkedIn. | Social Media Marketing mcqs
a. True
b. False
Ans: a
120. A white label social network's primary difference is that it is

privately run by a nonprofit organization or corporation. | Social Media
Marketing mcqs
a. True
b. False
Ans: a
121. What methods of social network marketing should a company

always use? | Social Media Marketing mcqs
a. Blogging only
b. Twitter, Blogs, Facebook
c. YouTube
d. Depends on the company, their product, their audience
Ans: b,d
122. What is the term adopted for updates by Twitter users? | Social
a. Tweets
b. Twoots
c. Twinks
d. Posts
Ans: a
123. What is meant by “guerilla marketing”? | Social Media Marketing

mcqs
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Ans: a,b,c
124. What is meant by Brand Management? | Social Media Marketing

mcqs
a. Managing the marketing staff

b. Management of the marketing budget
c. The company executive management team
d. Creating a consistent image for the company
Ans: c,d
125. Why is it important to post to a blog regularly? | Social Media
Marketing mcqs

b. Keep readers engaged and also give search engines content to index
d. It allows more chances for the company to put
Ans: b
126. Which of the following is an important aspect of creating blogs and

posting content? | Social Media Marketing mcqs

d. Using humor
Ans: a,b,c
127. What is a "vlog"? | Social Media Marketing mcqs
a. Video Log
b. Video blog
c. Log of blog activity
d. New technology to aid in blogging
Ans: b,d
128. What can a company do on Facebook apart from their page to

create a following? | Social Media Marketing mcqs

Ans: d
129. How can a company ensure that the proper audience finds their
YouTube videos? | Social Media Marketing mcqs

c. Use of keywords
Ans: a,c
130. In a company who should own the social marketing plan? | Social
a. Head of Marketing
b. CFO
c. President
d. Operational staff
Ans: a,b
131. What is meant by "micro-blogging"?
a. Blogging daily
b. Blogs which are posted by companies, not individuals
c. Blogs with limited individual posts, limited by character count typically
d. Blogging from mobile devices
Ans: a,c
132. What is meant by A/B testing in marketing?

Ans: b
133. What is “social media optimization”?

Ans: a
134. What place does Pricing have in marketing?
a. Higher prices guarantee higher revenue stream

b. The company should actively market how much their products cost
c. Different pricing levels can be tested to see what elicits the best consumer
response
d. Marketing based on the pricing level relative to competition is important
Ans: c
135. What would the marketing budget section of a marketing plan

detail?

Ans: b,c
136. How can a company use the same material for both traditional and
social network marketing?
a. Posting a luring comment on Twitter the company site

YouTube
Ans: c,d
137. How often should a marketing plan be revisited?

Ans: b
138. Which of the following would be leveraging both social network

and traditional marketing?

is a free trial offer
Ans: b
139. How does creating a social network marketing plan differ from a
traditional marketing plan?
a. The brand image should be completely different for social marketing

b. The staff requirements and skill sets for social marketing are different
c. There is no need for a social marketing plan, but social marketing plan is required
for traditional marketing
d. Other than the method of delivery, a marketing plan either way will be similar
Ans: b,c
140. Which of the following is valuable in increasing a page rank?
a. Paying for placement

b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Ans: c
Q-201 What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures

b. Increased abilities to connect directly and send messages to people (Answers)
c. Ability to post in Groups and create a Group
d. Ability to block users
Q-202 Which of the following would be leveraging both social network and

is a free trial offer (Answers)
Q-203 Why is it important to post to a blog regularly?

b. Keep readers engaged and also gives search engines content to index (Answers)
d. It allows more chances for the company to put down the competition
Q-204 How can a company use the same material for both traditional and social
network marketing?
a. Posting a luring comment on Twitter to the company site

YouTube (Answers)
Q-205 How is site traffic useful in evaluating marketing?
a. Overall site traffic can be followed and a general idea of marketing's impact on it
can be determined
b. There is no correlation site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
(Answers)
d. Product sales from the company website can be attributed directly to the marketing
campaign
Q-206 How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements

b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
d. It can be used as the forum for dispersing company videos, as well as a host when
embedding videos in sites outside of YouTube
Q-207 How can LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified candidates on LinkedIn

b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted
Q-208 How does a blog directly impact sales of a company?
a. It tells customers what products to buy

b. It can be used to talk negatively about the competition
c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales
Q-209 What is “guerilla marketing”?
a. Marketing geared towards animal lovers

b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
Q-210 What non financial measure of marketing is important to track?

a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New customer acquisition
Q-211 Why is it important to have a company blog hosted on the company web
domain versus a third party blogging site?
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website
hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Q-212 How often should a marketing plan be revisited?

Q-213 How can a company convert posts on Twitter to sales?
a. Write demanding points about the competition

b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site
d. Constantly post updates about how the company needs more sales
Q-214 What does the product portion of the 4 P's of marketing focus on?
a. The product of service being marketed to consumers

b. The manufacturing process
c. How the price will be set for the product
d. How the new product will be promoted
Q-215 What is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard sell its products

b. It allows the company to drive website traffic to its blog
c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the
company
Q-216 Which type of marketing would a company blog be considered?
a. Social Network Marketing

b. Traditional Marketing
c. Both
d. Neither
Q-217 What additional feature does Facebook have that helps engage in a dialogue
with followers?
a. Ability to leave message for each other

b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
e. All of the above
Q-218 Why is Facebook the most well rounded social networking marketing space?
a. It has been around the longest

b. It does not cost any money
c. It allows for video, short posts, long posts, articles, pictures-all aspects of other
sites combined into one
d. It allows for pictures
Q-219 What is meant by the concept of “viral” in social media?
a. Social media which is spread to viewers by the consumer, growing in popularity

b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious
Q-220 What is the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
Q-221 What would be the marketing budget section of a marketing plan consist of?

Q-222 What is “wiki”?
a. Form of blogging
b. A social networking site
c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks
Q-223 What is the method for being linked to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates
Q-224 What does updates to Facebook status resemble most closely?
a. Video blogs
b. Posts on Twitter
c. A company white page
d. Articles on LinkedIn
Q-225 What is one measure a company can use to validate the usefulness of its video
posts on YouTube?
a. The number of followers

b. The amount of views of the video
c. The number of videos the company has up
d. The sales volume of the company
Q-226 What can a company do on Facebook apart from their page to create a
following?

Q-227 What is meant by “Marketing Creative”?
a. The employees in the marketing department

b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company
Q-228 What is another term for “social media”?
a. Media Optimization
b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
Q-229 How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company

b. Actively answer questions in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
d. Answer questions in all categories, even ones the company is not in business of.
Q-230 What style of blogging would be most effective for building relationships with
customers?
a. Using the blog only for press releases

b. Posting resumes of the company officers
c. Posting articles about how terrific the company is, and putting down the
competition
d. Writing posts about the company and its ups and downs from inside, personalized
approach
Q-231 What traditional marketing technique is YouTube closest to?
a. Print advertising
b. Television advertising
c. Radio advertising
d. Mail Advertising
Q-232 What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies

b. Post questions based on a category, and receive responses from experts in the field
c. Posts links to the company press releases
d. A meeting place for new connections
Q-233 What do Connections on LinkedIn effectively represent?
a. Random strangers who found the company

b. People the company has sold product or services to
c. An avenue to disperse coupons
d. People and other companies the user is connected to directly
Q-234 What is the character limit for posts on Twitter?
a. No limit
b. 100 characters
c. 140 characters
d. 200 characters
Q-235 What should a company post on Twitter?
a. New product launches

b. Significant company news
c. Occasional day to day posts of interest
d. All of the above
Q-236 Which of the following is an important aspect of creating blogs and posting
content?

d. Using humor
Q-237 What type of status updates would drive visitors to the company site?
a. An update telling friends they hope to see them all soon

b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO
Q-238 How can a company ensure that the proper audience finds their YouTube
videos?

c. Use of keywords
Q-239 What is meant by A/B testing in marketing?

Q-240 What is “social media optimization”?

UNIT I
Question Text Option Text 1 Option Text 2 Option Text 3 Option Text 4 Correct Option
Social
Which of the following is the most viral section of the networking 2
internet? Chat Messenger sites Tutorial sites Chat-rooms
Identify the example of Nominal attribute Temperature Salary Mass Gender 4
Always maintain
Link your Never write a soft copy of all 4
Which of the following is not an appropriate measure Strong account with a your password your passwords
for securing social networking accounts? passwords phone number anywhere in your PC
Which of the following is not a data pre-processing Data Data
1
methods Visualization Discretization Data Cleaning Data Reduction
________________ is a popular tool to block social- Social-Media
2
media websites to track your browsing activities. Fader Blur Blocker Ad-blocker
Keeping the password by the name of your pet is a good
TRUE FALSE 2
choice.
Increase your security for social media account by
always ____________ as you step away from the 2
system. signing in logging out signing up logging in
Different social media services offer tips as of how to
use their services and site, still maintaining a high TRUE FALSE 1
altitude of security.
Scanning your system and destroying suspicious files
can reduce risks of data compromise or leakage of TRUE FALSE 1
compromised data over social media.
Many social media sites and services provide Fingerprint 2-step
4
_______________ for legitimate account verification. Retina scanning scanning CAPTCHA verification
Predicting the
future stock Monitoring
price of a and predicting Monitoring the
company using failures in a Extracting the heart rate of a 3
Which of the following activities is NOT a data mining historical hydropower frequencies of patient for
task? records plant a sound wave abnormalities
Social
____________ type of sites are known as friend-of-a- networking 2
friend site. Chat Messenger sites Tutorial sites Chat-rooms
If hackers gain access to your social media accounts,
they can do some illicit or shameless act to degrade your TRUE FALSE 1
reputation.
market basket
data matrix genomic data 4
Identify the example of sequence data weather forecast data
Incorrect or invalid data is known as ______ Missing data Outlier Changing data Noisy data 4
Sparsity, Sparsity, Resolution, Dimensionality,

Resolution, Centroid, Distribution, Sparsity, 4
Distribution, Distribution , Dimensionality Resolution,
The important characteristics of structured data are Tuples Dimensionality ,Objects Distribution
The problem of finding hidden structure in unlabeled Supervised Unsupervised Reinforcement
2
data is called learning learning learning
Page 1
UNIT II
Which data mining task can be used for predicting Sequential
wind velocities as a function of temperature, pattern 2
humidity, air pressure, etc.? Cluster Analysis Regression Classification discovery
Deviation
Clustering is a Classification is a Regression is a detection is a
3
Which statement is not TRUE regarding a data descriptive data predictive data descriptive data predictive data
mining task? mining task mining task mining task mining task
Identify the example of Nominal attribute Temperature Salary Mass Gender 4
Knowledge discovery Business
2
Synonym for data mining is Data Warehouse in database intelligence OLAP
Sequential
Feature Subset Association Rule Pattern 1
Which of the following is not a data mining task? Detection Discovery Regression Discovery
Incorrect or invalid data is known as ______ Missing data Outlier Changing data Noisy data 4
Which of the following issue is considered before All of the
4
investing in Data Mining? Functionality Vendor consideration Compatibility above
Programs are not Programs are not
Data is defined dependent on the dependent on the
4
separately and not physical attributes of logical attributes Both (B) and
Data independence means included in programs data of data (C)
A definition or a concept is if it classifies any
2
examples as coming within the concept Complete Consistent Constant None of these
Dividing the
customers of a
Predicting the company
Monitoring the heart Extracting the outcomes of according to 1
Which of the following activities is a data mining rate of a patient for frequencies of a tossing a (fair) their
task? abnormalities sound wave pair of dice profitability
Information
1
Data Visualization in mining cannot be done using Photos Graphs Charts Graphics
Knowledge discovery Business
2
Synonym for data mining is Data Warehouse in database intelligence OLAP
Sequential
Feature Subset Association Rule Pattern 1
Which of the following is not a data mining task? Detection Discovery Regression Discovery
Which of the following issue is considered before All of the
4
investing in Data Mining? Functionality Vendor consideration Compatibility above
To detect fraudulent usage of credit cards, the association feature
1
following data mining task should be used Outlier analysis prediction analysis selection
Page 2
Unit III
A definition or a concept is if it classifies any examples as
2
coming within the concept Complete Consistent Constant
Measure of the
accuracy, of the
classification of
Subdivision of a set a concept that is 2
of examples into a given by a The task of assigning a
Classification accuracy is number of classes certain theory classification to a set of examples
Operations on a
database to
transform or
simplify data in
Group of similar order to prepare 1
objects that differ it for a machine- Symbolic representation of facts
significantly from learning or ideas from which information
Cluster is other objects algorithm can potentially be extracted
Assume you want to perform supervised learning and to Structural
predict number of newborns according to size of storks’ equation 2
population it is an example of Classification Regression Clustering modeling
An approach to the design of
class of learning learning algorithms that is
algorithm that tries Any mechanism inspired by the fact that when
to find an optimum employed by a people encounter new situations, 1
classification of a set learning system they often explain them by
of examples using to constrain the reference to familiar experiences,
the probabilistic search space of a adapting the explanations to fit the
Bayesian classifiers is theory hypothesis new situation None of these
Additional
acquaintance used
by a learning A neural
algorithm to network that 2
facilitate the makes use of a
Background knowledge referred to learning process hidden layer It is a form of automatic learning None of these
tree showing
Which of the following is finally produced by Hierarchical Final estimate of how close things assignment of each point to all of the 2
Clustering? cluster centroids are to each other clusters mentioned
defined distance number of all of the 4

Which of the following is required by K-means clustering? metric clusters initial guess as to cluster centroids mentioned
k-means
clustering aims
k-means clustering to partition n 3
is a method of observations into k-nearest neighbor is same as k- none of the
Point out the wrong statement. vector quantization k clusters means mentioned
Continuous –
Continuous – correlation None of the 4
Which of the following combination is incorrect? euclidean distance similarity Binary – manhattan distance mentioned
Hierarchical clustering should be primarily used for
TRUE FALSE 1
exploration.
3
Which of the following ways can be used to represent a Adjacency List and Adjacency List, Adjacency Matrix No way to
graph? Adjacency Matrix Incidence Matrix as well as Incidence Matrix represent
Which of the following function is used for k-means none of the
1
clustering? k-means k-mean heatmap mentioned
Which of the following clustering requires merging None of the
2
approach? Partitional Hierarchical Naive Bayes mentioned
K-means is not deterministic and it also consists of number of
TRUE FALSE 1
iterations.
N-grams are defined as the combination of N keywords
together. How many bi-grams can be generated from given 7 8 9 10 3
sentence?
Page 3
Sr. No. Question Option a Option b Option c Option d Correct Answer Marks
telephone marketing and
1 Which are offline generated social media data sources? printed press E-commerce Both a and b d 1
customer support
estimated data
The two ways of data gathering in social media analytics are
2 API ; web crawling online ; offline sources; factual data None of these a 1
__________ and _____________ .
sources
The total number of people who see your content is content is
3 impressions reach post economic value b 1
termed as ______.
Which platform uses the Graph API as the primary way to get
4 Facebook Twitter Instagram None of these a 1
data into and out of the platform?
Sum of Short and Long

Total number of Audience Total number of Likes Total number of Shares or
5 What is amplification in social media metrics? Term Revenue and d 1
Comments (or Replies) Per Post Per Post Clicks Per Post (or Video)
Cost Savings
___________ are the number of times your content is
6 Economic values Applause rates Impressions Reach c 1
displayed, no matter if it was clicked or not.
________is the data that anyone can see while navigating on
7 Public data Private data factual data estimated data a 1
the social platform.
Total no. of Likes Per Total number of Total number of
8 How applause rate is calculated for Facebook platform? b 1
Total no. of shares Per Post Post Replies Per Post Comments Per Post
__________ is the data that only the owner of social media
9 Factual data Estimated data Private data Public data c 1
profile can see.
10 Social networks are organized primarily around __________. brands people discussions interests b 1
__________ is a visual representation of the relationships
11 sociogram social networking site blog social network a 1
among characters in a literary text.
node-link
structural, semantic,
12 Which are the types of visualization in social networks? semantic and temporal representation and None of these c 1
temporal and statistical
matrix representation
Which are the different layout mechanisms used for Property-based Layouts and Force-directed and
13 Radial layouts All of the above d 1
visualization of social networks? Spectral layouts Energy-based Layouts
Which are the most common data mining Group detection and
14 Data representation Group profiling Both a and c d 1
applications related to social networking sites? Recommendation systems
feature vectors of
15 What is/are the input(s) to k-means clustering? All of the above d 1
number of clusters distance metric instances
_________ provides user-friendly interface for information
16 Clustering Keyword search Classification Transfer Learning b 1
retrieval on the Web.
17 What are the challenges in Keyword search? Query semantics Ranking strategy Both a and b Classification c 1
18 Which is/are the classification algorithm? Naive Bayes K-means Probabilistic Indexing Both a and c d 1
______________ defines how important a node is within a
19 Centrality Transitivity Reciprocity Similarity a 1
network.
Which measure ranks nodes with more connections higher in
20 b 1
terms of centrality? Group Centrality Degree Centrality Eigenvector Centrality None of the above
Local Clustering
21 d 1
What is used for measuring and analyzing transitivity? Clustering Coefficient Coefficient Graph Coefficient Both a and b
What defines a centrality measure for the nodes (webpages) in
22 c 1
this web-graph? Eigenvector Centrality Katz Centrality PageRank Group Centrality
In ____________ , two nodes are considered similar when they
23 a 1
share neighborhoods. structural equivalence regular equivalence Reciprocity None of the above
In _______________ , nodes are similar when their
24 c 1
neighborhoods are similar. transitivity centrality regular equivalence structural equivalence
Which type of centrality generalizes degree centrality and
25 considers individuals who know many important nodes as a 1
central? Eigenvector Centrality Group Centrality Degree Centrality Katz Centrality
Users exhibit different behaviors on social media: _______ and Individual behavior; Collective Individual behavior; User behavior ; Online user behavior;
26 a 1
__________. behavior Group behavior community behavior Group behavior
Individual online behavior is classified into how many
27 2 3 5 4 b 1
categories?
User-User Behavior,
User-Group Behavior
User-User Behavior and User- User-Community
28 What are the categories of Individual Behavior? and User-Entity None of the above c 1
Community Behavior Behavior and User-
Behavior
Entity Behavior
In Individual behavior, User-User Bahevior is the behavior
29 entity social media community individuals d 1
individuals exhibit with respect to other ________
In Individual behavior, the target of User-Community behavior
30 entity in social media community individuals Both a and b b 1
is ___________
In Individual behavior, the target of User-Entity behavior is
31 individuals community entity in social media user c 1
___________
It helps to understand how It helps to understand
It helps to understand
different factors affect behavior of community
32 What is Individual Behavior Analysis? indivdual behaviors in None of the above a 1
indivdual behaviors observed and entity in social
community.
online. media
33 Which type of analysis is used for analyzing content? Link analysis Link prediction Node analysis Text analysis d 1
Users often join different communities in social media; the act User-Community
34 User-User Behavior User-Entity Behavior None of the above b 1
of becoming a community member is an example of Behavior
An observable
Observable behavior,
behavior, Features, Defining features and
Feature Analysis and Evaluation Feature-Behavior
35 Which are the steps used to perform behavioral analysis? Feature-Behavior Observing individual c 1
Strategy Association and
Association and behavior
Evaluation Strategy
Evaluation Strategy
A well-known causality detection technique is
36 Granger causality system causality statistical causality algorithmic causality a 1
_______________
Preferential
Which are the models of individual behavior used in Individual Jaccard Similarity, Common Threshold models,
37 Attachment, Jaccard None of the above c 1
Behavior Modeling? Neighbors Cascade Models
Similarity
When a behavior diffuses in a network, such as the behavior of
38 individuals buying a product and referring it to others, one can threshold cascade game theory network a 1
use __________ models.
Which are the Node Neighborhood-Based Methods used for Preferential
39 Adamic and Adar Measure Jaccard Similarity All of the above d 1
computing the similarity between two nodes? Attachment
Which are the methods based on paths between nodes that are Hitting and Commute Rooted PageRank,
40 Katz measure All of the above d 1
used to calculate similarity? Time SimRank
Which are the types of migration that take place in social media
41 Site Migration Attention Migration Both a and b None of the above c 1
sites?
Collective Behavior Modelling can be performed via
42 cascade threshold network Both a and b c 1
___________ models, and
user activity on one
Which are the features that can be considered for User User network size and user User activity on
43 site, user network size, None of the above b 1
Migration in social media? status different sites
and user rank
__________ migration is rarely observed, but _________
44 site; attention attention ; site user; group individual ; group a 1
migration is clearly observable.
Predicting movie box-office revenues is an example of
45 Individual behavior user behavior collective behavior group behavior c 1
________ prediction
Befriending someone, playing games, following, blocking,
User-User Behavior ; User-Community
subscribing, or chatting demonstrates _________ and writing a User-User Behavior ; User- User-Entity Behavior ; User-
46 User-Community Behavior ; User-Entity a 1
blogpost or review or uploading a photo to a social media site Entity Behavior Community Behavior
Behavior Behavior
demonstrates _________ .
_________ methods measure how a feature can affect a
Feature testing; Inferring Regression testing; Randomization test; Causality testing; Granger
47 phenomenon and a well known causality detection technique is d 1
Causality Granger causality Granger causality causality
called __________
48 Twitter's API uses _________ API and ________ format. REST ; JSON SOAP ; XML XML-RPC; JSON Composite; YAML a 1
Facebook uses ________ API that provides the primary means
49 XML Composite Graph RPC c 1
of interacting with the Social Graph.
In addition to the textual content of a tweet in Twitter, tweets
50 come bundled with two additional pieces of entities; places URLs; user mentions status; user mentions b 1
metadata: _______ and ___________. tags; text
SOCIAL MEDIA ANALYTICS OBJECTIVE QUESTION BANK
Department: IT Name of subject: EL-IV(SMA) Unit Number: 01 Analytics in Social Media Class:-BE IT
Sr.
Question Option A Option B Option C Option D Ans
No.
1 Social networks are organized primarily around _____________ Brands People Discussions interests B
2 Which social network most popular for Business to Business marketing. Facebook Orkut Ryze LinkedIn D
Data that has been generated with no connection to the Internet, and then registered Offline originated Online originated
3 Both A & B None of the above A
into a system, which may be accessed via the Internet later called data data
Traditional media offers
4 What is one of the big differences between traditional media and social media? Social media The management no way for audiences to A
Participatory reaches only a few structure of the communicate with media
production. people at a time. companies. producers.
Estimated metrics include …………. which provide the number of times a user has
5 D
potentially seen a certain piece of content or advertising. Views Impressions Reach All Of the Above
____________is a very fragile and unstable way of gathering data, because when Web
6 None of the above B
anything changes on the web site, the source code is changed, Data Mining Crawling/Scraping Both A & B
It allows a programmer to see a clear structure of the information that is stored in the
7 API Program Data None of the above A
application Called
The amount of How often a profile How many highly How many
8 In terms of Facebook's ranking algorithm, what does "weight" refer to? A
comments, likes, etc. produces content ranked content posts followers/friends a
9 What is the name of Facebook's Analytics tool? Facebook Analytics Edge Rank Page Rank Insights D
10 Cost Through Rate Click Table Rate Click Through Rate Clicks Through Rate C
What is CTR?
Sr.
No.
1 Social networks are organized primarily around _____________ Brands People Discussions interests B
2 Social networks are great distribution channel for ___________ Customer feedback Viral Content exclusive coupons marketing messages D
3 Which social network most popular for Business to Business marketing. Facebook Orkut Ryze LinkedIn D
Ratings and traffic.
Transparency and Identity and
4 Two increasingly important ethical aspects of social media are Virtue and virality B
privacy. honesty.
will force niche expected to see

sets social media better fit for non
5 Larger Social n/w ing sites ____________ social n/w sites out declining growth B
trends profit organizations
of business. rate
6 White label social n/w is privately run by non profit organization TRUE FALSE A
Depend on
B,
7 Twitter, Facebook, company, product,
D
Social n/w marketing methods used by company are__________ Blogging only Blogs YouTube audience
Traditional media
offers no way for
8 Social media The management audiences to
Participatory reaches only a few structure of the communicate with
What is one of the big differences between traditional media and social media? production. people at a time. companies. media producers. A
9 WHICH SOCIAL NETWORK DOES NOT OFFER ANALYTICS? Facebook Instagram LinekIn None of Above D
10
Which of the following is NOT a fundamental area of change regarding people's
11 Conversation Collaboration Choice A
media habits? Communication.
WHICH SOCIAL NETWORK DOES NOT PROVIDE USERS WITH SELFIE
12 Facebook Instagram LinekIn twitter D
FILTERS?
WHAT IS THE LARGEST GLOBAL SOCIAL NETWORK (BY TOTAL
13 Facebook Instagram LinekIn twitter A
ACTIVE USERS)?
quantity of links
from other highly
14 Which of the following is valuable in increasing page rank? paying for placement None of Above C
ranked pages to
static content your site
Creating content for Hiring people to
Creating content
15 What is social media optimization? publicity via social writing content create content for A
easily indexed
n/w social n/w
blogs posted by
blogs with limited blogging from
16 What is micro blogging? blogging daily compnies not A,C
character count mobile device
individuals
new technology to
17 What is vlog? Video log Video Blog log of blog B,D
add in blogging
18 Which technology concerned with social media privacy? Data Science Ethical Hacking Cyber Security DBMS C
19 Which of these is usually not kept private on social media? photos username invitation None of Above B
20 Which of these social media platforms features end to end encryption? Facebook Instagram Snapchat Whatsapp D
tagging friends less
21 Which of these is a password protect measure? setting strong using multiple making B
often
passwords accounts onformation private
Sr.
No.
Varying size and color
1 Visualization of Social n/w depicted by_____________ Varying size of nodes Varying size of nodes None of Above C
of nodes
2 Most common Social n/w characteristics used are__________ Betweenness Closeness Degree All above D
Link state routing Forced directed layout Semantic based layout
3 Popular algorithm for node_link diagram is ___________ None of Above B
algorithm algorithm algorithm
4 Visualization is ______display of data. pictorial graphical numerical linear B
Social network analysis is process of investigating through use of ____and
5 Edges, Graph Vector,graph network , Graph Vector, Edges C
______
6 Adjacency graphs are ___________ one mode two mode bipertite None of Above A
7 Following are measures of Centrality degree Betweenness Eigen vector All above D
8 Current visualization of social n/w is some form of ____________ Node_Link_diagram Vector Diagram Edge Diagram All above A
9 Which is not algorithmic approach for visualization? Tree layout Layered layout Symmetric layout Edge Layout D
10 Hive plots defines____________layout for nodes Linear graphical structural vectorial A
Circular graph layout is a drawing scheme where all nodes are placed on the
11 area perimeter radius diagonal B
____________ of a circle.
12 A measure of connectedness between components of graph is ___________ degree closeness Eigen value Betweenness D
13 Following are N/w Visualization applications. Moviegalaxies Twitterscope LinkedIn Maps All above D
14 Affiliation graphs are ___________ one mode two mode multimode None of Above B
15 Which is not a visualization tool NodeXL Ruby Pajek Gephi B
____________ is an open source software platform for visualizing molecular

16 Cytoscape Cuttlefish Commetrix Egonet A
interaction networks
Software Framework for Dynamic Network Visualization and Analysis is
17 Cytoscape Cuttlefish Commetrix Egonet C
______
18 ____________is a cloud-based text and social networks analyzer Cytoscape Gephi Pajek Netlytic D
_______performs network analysis AND network visualization in
19 Cytoscape InFlow Gephi Egonet B
one integrated product.
20 MeerKat offers facilities for automated ___________mining data vector community cluster C
21 ____________ is dedicated to the analysis and visualization of relational data. Tulip InFlow Gephi Egonet A
___________is an interactive visualization and exploration platform for all

22 Cytoscape Gephi Commetrix Cuttlefish B
kinds of networks and complex systems, dynamic and hierarchical graphs
_______software for analysis and visualization of large networks used for
23 NodeXL Ruby Pajek Gephi C
Windows-only.
24 ________is used for bibliometric data. VOSViewer Gephi Commetrix Cuttlefish A
25 _______is an online tool that lets you visualize and analyze LinkedIn network Cytoscape Gephi Commetrix Socilab D
________________is cross-platform user friendly tool that allows you to draw Social Network
26 VOSViewer Commetrix Cuttlefish B
social network Visualizer
27 ___________is open source and free visualization tool NodeXL Ruby Pajek Gephi D
Sr.
No.
____________predicts future trends & behaviors, allowing business managers to
1 Data warehouse. Datamarts Data mining. Metadata C
make proactive,knowledge-driven decisions.
Text mining reads an ____________ form of data to provide meaningful
2 structured unstructured semistructured None of Above B
information patterns
3 Following are applications of text mining Classification clustering keyword search All Above D
4 In ___________problems nodes in Social n/w associated with labels keyword search clustering Classification mining C
XML data is
XML data is mostly XML data is mostly XML data is mostly
5 Keyword search on XML data is a simpler problem because_______ mostly fully B
not structured tree structured semi structured
structured
6 Most well-known keyword search algorithm for relational data is _______ DBX-plorer DISCOVER Both None C
_____________applies authority-based ranking
7 ObjectRank Algorithm Indexbased map nodekeyword map DISCOVER A
to keyword search on labeled graphs,
8 Following is not classification algorithm Naive Bayes TFIDF Probabilistic Indexing Indexbased D
A common tool kit used for
9 Bridges Rainbow Naive Bayes TFIDF B
classification is__________
The problem of network clustering is closely related to the traditional problem of
10 edge partitioning node partitioning graph partitioning vector partitioning C
___________
Major challenge which arises in the context of social networks is that many such
11 homogeneous heterogeneous unstructured semistructured B
networks are______________
The primary idea in___________ is that data mining problems have varying
12 clustering classification transfer learning keyword search C
levels of diffculty in different domains
13 Data mining is also known as___________ KDD FDD MDD NDD A
Supervised approaches depend on some a-priori knowledge of
14 Class ids Class labels Classifiers None B
the data which are___________
15 Clustering is a common____________ data mining technique unsupervised Supervised both None A
16 Following is not a mining technique. Bayesian classification rule-based classifier support vector machines, ObjectRanking D
Data warehousing Data mining Text mining

___________ is an essential process where intelligent methods are applied to
17 Data selection B
extract data patterns.
Selection and
Which of the following is not a data mining functionality? Characterization and Classification and
interpretation Clustering and
18 Discrimination regression C
Analysis
The out put of KDD is____________ Data Information Query

19 Useful information D
________________ is the process of finding a model that describes and

Data discrimination
distinguishes data classes or concepts. Data Characterization Data Classification
20 Data selection B
21 Strategic value of data mining is____________ cost-sensitive work-sensitive time-sensitive technique-sensitive C
Data
Data Classification Data discrimination
_______________ is a summarization of the general characteristics or features of Characterization
22 Data selection D
a target class of data.
An approach to the
design of learning
A class of learning Any mechanism
algorithms that is
algorithm that tries to employed by a learning
inspired by the fact that
23 find an optimum system to constrain the A
Bayesian classifiers is____________ when people encounter
classification of a set of search space of a None of these
new situations, they
examples using the hypothesis
often explain them by
probabilistic theory.
reference to familiar
experiences, adapting
Self-organizing maps are an example of____________ Unsupervised learning

24 Supervised learning A
Reinforcement learning Missing data
imputation
Some telecommunication company wants to segment their customers into distinct Unsupervised
25 Supervised learning Data extraction Serration D
groups in order to send appropriate subscription offers, this is an example learning
Sr.
No.
The________ centrality measure does not allow for centrality values to
1 Eigenvector Katz degree None C
be compared across networks
2 Eigenvector centrality takes eigen vector of ____________ adjacency matrix Neighbouring matrix polling matrix All of Above A
When bias term is added to the centrality values for all nodes no matter how they
3 Eigenvector Katz degree None B
are situated in the network it is called_______
4 __________algorithm is more effective for betweenness centrality. adjacency matrix Dijkstra's Neighbouring matrix Brandes' D
In____________centrality, the intuition is that the more central nodes are, the
5 Eigenvector Katz Closeness degree C
more quickly they can reach other nodes.
6 __________provides solution for directed graph problems. Eigenvector Katz PageRank none C
7 Eigenvector centrality defined for ____________ graphs directed undirected both none C
8
9 Eigenvector Betweenness degree Katz B
________centrality considers how important nodes are in connecting other nodes.
10 Which centrality can not be generalized for group of nodes. Closeness degree betweenness Katz D
11 Transitivity and reciprocity are used in ____________networks. Directed Undirected weighted None A
When edges (v1; v2) and (v2; v3) are formed,if (v3; v1) is also formed, it is
12 reciprocity Transitivity centrality None B
____________
13 A transitive behavior needs at least___________edges. two three more than one five B
14 ___________clustering is computed for the network global local central average A
15 The clustering coeficient analyzes transitivity in an ____________ graph directed undirected both none B
__________Clustering estimates how strongly neighbors of a node are themselves
16 global local central average B
connected
17 Reciprocity is a simplified version of ____________ centrality clustering Transitivity classification C
structural balance
18 Social Balance Theory also known as ______________ Nodal balance theory Network balance theory none B
theory
19 Social balance theory says friend/foe relationships are _________ consistent determinant conjugate adjacent A
Social status theory measures how consistent individuals are in assigning
20 TRUE FALSE A
status to their neighbors.
Similarity between two nodes can be computed by measuring
21 Nodal global structural central C
their_____equivalence
__________ centrality assumes that the node with the maximum degree is the
22 Eigenvector Katz degree None C
most central individual.
Sr.
No.
___________behavior emerges when a population of individuals behave
1 Collective individual group none A
in a similar way
2 When discussing individual behavior, Our focus is on _______ individuals two one more than one more B
3 Following are types of individual behaviour. User-User User-Community User-Entity All above D
4 User-_______ behaviour is content generation User Community Entity none C
5 Befriending is an example of ___________behaviour. User-User User-Community User-Entity none A
6 Communities are mostly______________ explicit implicit compact none B
Individuals are inclined toward an activity when their_____are engaged in
7 the same activity. friends foes relatives none A
Number of friends are ___________proportional to probability of joining

8 A
community. Directly Indirectly inversely not
Number of friends of an individual in a community considered as
9 none B
Class variable Class attribute Class vector
Posting a photo is an example of __________behaviour.
10 User-User User-Community User-Entity none C
11 Decision tree learning is a __________algorithm classification clustering feature selection mining A
classification, feature clustering, feature
12 To determine individuals joining ________and______algorithms are used. classification, clustering mining, clustering A
selection selection
13 User-User User-Community User-Entity none B

Participating in group discussions is an example of __________behaviour.
14 Granger Causality considers __________regression model non linear progressive linear logarithmic C
Threshold and cascade models are used in ___________behaviour
15 Collective individual group none B
modelling,
The more common neighbors that two nodes share, the more ______they
16 common similar linear versatile B
are.
The likelihood of a node that is a neighbor of either of a common
17 neighbor is ____________ Adamic-Adar similarity Preferential Attachment Jaccard Similarity None C
Posting messages online to support a cause is an example of _________

18 User-User User-Community individual collective D
behaviour.
If two individuals share a neighbor and that neighbor is a rare neighbor
19 Preferential Attachment Jaccard Similarity Adamic-Adar similarity C
then similarity is common neighbor
Preferential Attachment is Nodes of higher degree have a ______chance
20 of getting connected to incoming nodes lower average equal higher D
______ is the expected number of random walk steps needed to reach y

21 starting from x . Commute time Hitting time walking time moving time B
𝑥 time implies a ____ similarity

A smaller hitting
22 higher lower thinner average A
23 ___________denotes number of paths of length l between x and y, Katz Measure Hitting time Commute time Rooted PageRank A
spontaneous and
24 Collective Behavior is often ___________ planned coordinated unknown. A
unplanned
25 Collective Behavior was first defined by sociologist______ Katz Robert Park Adamic-Ada None of above B
___________ is when any user who is a member of two sites s1 and s2 at
26 Site Migration Attention Migration Complete Migration A
time ti and is only a member of s2 at time tj > ti. None of above
Sr.
No.
1 Twitter is a _____________service. blogging Microblgging daily blogging None of above B
2 Twitter has popularized the use of___________ emojis instagrams hashtags tweets C
_____ refers to breaking down a stream of texts into parts such as words,
3 Tokenization Data Cleaning Data gathering Preprocessing A
phrases, symbols.
_______ is with a simple point-and-click interface and could be used to collect
4 A
data from the web. Visual scraper Octoparse Gephi qlick
________ community come into existence when members share common
5 C
interests without having clear and strong connections explicit Social implicit common
6 Dynamic maps can be used to extract __________data user geographical community entity B
7 The_________ tool is another great option to extract data on Facebook web scraping web crawling web mining None of above A
8 which of following is not paid Facebook Analytics tool SoTrender Brand24 Social Bakers LikeAlyzer D
______community is when people with common interests and know exactly
9 A
whether they belong to a community or not explicit Social implicit common
10 Octoparse can be used for data extraction on Twitter instagram hasgtag Facebook D
11 __________features a web-based dashboard that shows real-time insights SoTrender Brand24 cyfe LikeAlyzer B
_____tracks Facebook, Twitter and YouTube, both for your pages and that of
12 LikeAlyzer C
your competitors. SoTrender Brand24 Social Bakers
13 which of following is paid Facebook Analytics tool LikeAlyzer SoTrender sociograph.io Facebook insights B
________is another tool that offers a more complete social analysis than just
14 LikeAlyzer cyfe B
Facebook, also including Twitter, YouTube, Instagram, Pinterest and LinkedIn.
Brand24 Social Bakers
15 ___________is the first free Facebook Analytics tool LikeAlyzer sociograph.io Facebook insights Brand24 C
_______allows you to enter any Facebook page without authorization to
16 LikeAlyzer sociograph.io Facebook insights A
measure and analyse its performance SoTrender
17 __________is not a Facebook Analytics tool. LikeAlyzer SoTrender cyfe Social Bakers C
Quintly covers Facebook, Twitter, Google+, LinkedIn, Instagram and
18 Google+ A
YouTube, but it has a free tool for_________ analytics. Facebook Twittern LinkedI
19 Python library to connect to Twitter’s API called ________ Numpy Tweepy Matplotlib Pandas B
20 Twitter API result is in a__________ format Numeric CSV JSON Key-Value C
21 All data we gather from Twitter is written in ____________ format CSV JSON Key-Value Java A
22 Mining social web is transforming curiosity into __________ Data insights Key-Value information B
23 Twitter allows people to communicate with ________characters messages 140 120 180 100 A
_____________do not require mutual acceptance of a connection between
24 B
users. Facebook Twitter LinkedIn None of above
Calculating simple frequencies applied to unstructured text(tweets) called as
25 lexical diversity sparse diversity linear diversity A
___________ None of above
SOCIAL MEDIA ANALYTICS OBJECTIVE QUESTION BANK
Sr.
No.
1 Which of the following clustering requires merging approach? Partitional Hierarchical Naive Bayes None of the mentioned B
2 Which of the following function is used for k-means clustering? k-means k-mean heatmap None of the mentioned A
3 Hierarchical clustering should be primarily used for exploration. TRUE FALSE A
4 Following are applications of text mining Classification clustering keyword search All Above D
k-means clustering
k-means clustering
aims to partition n k-nearest neighbor none of the
5 Point out the wrong statement. is a method of vector C
observations into k is same as k-means mentioned
quantization
clusters
6 In ___________problems nodes in Social n/w associated with labels keyword search clustering Classification mining C
7 Most well-known keyword search algorithm for relational data is _______ DISCOVER DBX-plorer None of the above Both A & B D
_____________applies authority-based ranking ObjectRank
8 Indexbased map nodekeyword map DISCOVER A
to keyword search on labeled graphs, Algorithm
Probabilistic
9 Which is not classification algorithm? Naive Bayes TFIDF Indexbased D
Indexing
10 Data mining is also known as___________ FDD KDD MDD NDD B
11 Clustering is a common____________ data mining technique Supervised Unsupervised both A & B None B
Data warehousing Data mining Text mining
___________ is an essential process where intelligent methods are applied to
12 Data selection B
extract data patterns.
Data ................... is the process of finding a model that describes and distinguishes
13 Characterization Mining clustering Classification D
data classes or concepts.
_____________ is the application of data mining techniques to discover patterns
14 Text Mining Multimedia Mining Web Mining Link Mining B
from the Web
15 _______________refers to the process of deriving high-quality information from text. Text Mining. Image Mining Database Mining Multimedia Mining. A
SOCIAL MEDIA ANALYTICS OBJECTIVE QUESTIONS
Sr.
No.
Eigen vector
1 Degree centrality Closeness centrality All of the above D
What are the different measures of centrality? centrality
The ratio of number of

Central nodes of all Total number of
neighbors of the vertex
2 Degree centrality is defined as the given nodes in nodes in the given None of the above A
with total number of
networks network
possible neighbors
An Important nodes has Centrality of the

3 Eigenvector centrality is an None of the above All of the above A
usually important friends given central nodes
Suitable in the Also used in

Used to compute centrality
4 Katz centrality can be analysis of directed estimating relative All of the above D
in directed networks
acyclic graphs status of actor
A simple way to
For rating the importance
Used in google count the number of
5 Page rank is the method of web pages objectively All of the above D
search engine times a web page is
and mechanically.
citated
The most popular social networking website twitter makes use of HITS algorithm in
6 TRUE FALSE A
suggesting user account to follow
PageRank is based on the ‘random suffer’ idea and the web is seen as a markov
7 TRUE FALSE A
chain
vertices that have a high probability of occurring on a randomly chosen shortest path Betweeness Eigenvector
8 Centrality None of the above B
between two nodes are said to have high centrality centrality
The number of actors outside the group that are connected to the member of that Betweeness Degree centrality
9 Eigenvector centrality None of the above C
group is centrality of the group
Transitivity is the tendency for friend of friends to be friend and enemy of enemy to
10 TRUE FALSE A
be enemy
11 In any directed graph if all edges are reciprocal, can have maximum of |E|= 1 0 2 None of the above C
12 Reciprocity can be computed using Simple Matrix Adjacency Matrix Eigen Vector None of the above B
Social Status theory measures how inconsistent individuals are in assigning status to
13 TRUE FALSE B
their neighbors.
They are connected They have the
They occupy identical
14 A pair of nodes said to be structurally equivalent to the extent that to exactly the same identical relations to All of the above D
locations in a network
others all outside actors.
In case the documents do not share any attributes or words, the cosine similarity
15 High Intermediate 0 All of the above C
results in……….
By InterviewMocks.com
Social Media Marketing MCQ Test
Q1. Social media marketing, or SMM, is a form of ___.
A. SEO
B. SMM
C. offline marketing
D. internet marketing
Q2. Which of the following are not the features for social media marketing?
A. Traffic
B. Generate A Conversation Around Your Brand
C. brand awareness
D. Promoting your products and services
E. All of the above
Q3. Product development process after analysis of business next step to be taken is
____.
A. penetration marketing
B. one chanal marketing
C. test marketing
D. individual marketing
Q4. Which Of The Following Factors Can Impact The Open Rate Of Your Email
Campaigns?
A. The chance for customers to opt-out

B. The subject line of the email
C. The number of pictures in your email
D. The number of links contained in the email
Q5. How can a company convert posts on Twitter to sales?

A. Creating posts which drive followers to their site
B. Write posts about personal information of the CEO
C. Write demanding points about the competition
D. Marketing advertisements which are not serious
Q6. ___ is the use of social media platforms and websites to promote a product or
service.
A. Social media marketing

B. Social marketing media
C. Social media method
Q7. Which of the following is not the type of Social Media Marketing?
A. Social Networks
B. Bookmarking Sites
C. Microblogging
Q8. Which one of the following is not truce about the C's of marketing
communication?
A. Cooperativeness
B. Competitiveness
C. Clarity
D. Consistency
Q9. What is the name for Facebook`s ranking algorithm?
A. Edge rank
B. Page rank
C. Face rank
D. Like Rank
Q10. What is meant by "micro-blogging"?
A. Blogs which are posted by companies, not individuals

B. Blogging from mobile devices
C. Blogs with limited individual posts
D. All of the above
Q11. What is "social media optimization"?
A. user friendly content which easily creates publicity via social networks
B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks
Q12. What is the name of Facebook's analytic package?
A. Princeps
B. Viewership
C. Insights
D. Discover
Q13. What feature does LinkedIn offer for pay accounts?
A. Increased abilities to connect directly and send messages to people

B. Ability to post pictures
C. Ability to post in Groups and create a Group
D. Ability to block users
Q14. How can a company use the same material for both traditional and social network
marketing?
A. Utilizing a television ad campaign online as well on their site and sites such as YouTube
B. Posting a luring comment on Twitter to the company site
C. Selling ad space on the company website
D. Creating a magazine print ad with the company website
Q15. How is site traffic useful in evaluating marketing?
A. Overall site traffic can be followed and a general idea of marketing's impact on it can be
determined
B. There is no correlation site traffic and marketing
C. Product sales from the company website can be attributed directly to the marketing campaign
D. Ads can send receivers to a specific landing page, which can be tracked
Q16. What is not true about digital marketing?
A. Digital marketing is any form of marketing products or services that involves electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Q17. The 4 P's of marketing as defined by Philip Kottler are:
A. Price, Product, Place, and Promotion

B. Price, Performance, Place, and Promotion
C. Price, Product, Place, and Positioning
D. PR, Product, Place, and Person
Q18. Which one of these statements is correct?
A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing
budget.
B. 98% of marketers affirm that offline and online marketing are merging.
C. Online marketing professionals are paid 50% less than marketing professionals.
D. Around 25% of the global population is now on the Internet.
Q19. Location is a unique feature of Mobile Marketing because _____.
A. It enables brands to hyper-target their customers.

B. It allows you to customize the marketing messages to suit the needs of users of a particular
location.
C. It allows you to personalize your marketing messages to the mobile user in a particular location.
D. You can run different campaigns based on the location of the mobile user.
Q20. What is one measure a company can use to validate the usefulness of its video
posts on YouTube?
A. The number of followers

B. The amount of views of the video
C. The number of videos the company has up
D. The sales volume of the company
Q21. YouTube closest to _____ traditional marketing technique.
A. Print advertising
B. Mail Advertising
C. Television advertising
D. Radio advertising
Q22. ______ is another term for "social media"?

A. Consumer Media Advertising
B. Consumer Generated Media
C. Advertising Socialization
D. Media Optimization
Q23. SEO stands for _______.
A. Search Engine Option

B. Search Engine Optimization
C. Search Electronic Optimization
Q24. The items that the search engines don't want are ______.
A. buying links
B. poor user experience
C. keyword stuffing
D. All of the above
Q25. Which search engines offers a popular list of the top 50 most searched keywords?
A. Google
B. Lycos
C. Binge
D. Yahoo
Q26. How much time period is required to get a Google page ranking?
A. Less than 3 months

B. More than 3 months
C. 2 months
D. More than 6 months
Q27. _____ metric is used to track email marketing.
A. Click rate
B. CTR
C. Open rate
D. All of the above
Q28. In YouTube Keywords are used in the _____.

A. tags
B. title
C. description
D. All of the above
Q29. Emails containing videos have higher open rates and click through rates.
A. True
B. False
Q30. PPC stands for ____.
A. Post Per Click

B. Pay Per Cost
C. Pay Per Click
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r No Question a b c d Correct Answer

1. Social networks are organized primarily around __________.

2. Social networks have an enormous information sharing capacity. As such, they

4. One advantage a non–profit has when opening a private social network is

5. Larger social networking sites

9. It is considered a best practice to interact under a personal account on

12. What is the term adopted for updates by Twitter users?

13. What is meant by “guerilla marketing”?

14. What is meant by Brand Management?

17. What is a “vlog”?

20. In a company who should own the social marketing plan?

21. What is meant by “micro-blogging”?

22. What is meant by A/B testing in marketing?

23. What is “social media optimization”?

24. What place does Pricing have in marketing?

27. How often should a marketing plan be revisited?

30. Which of the following is valuable in increasing a page rank?

modify a menu name on a navigation bar.

improve the effectiveness of a promotional graphic in a website container.

A Are marketing communications objectives identified in the Internet marketing

Server-based log-file analysis

Browser-based or tag-based web analytics

51. Social networks are organized primarily around __________.

53. What is the name for Facebook`s ranking algorithm?

A. Using a witty user name

55. What is meant by "micro-blogging"?

A. Blogs which are posted by companies, not individuals

56. What is "social media optimization"?

A. Creating content which easily creates publicity via social networks

A. The cost to write the plan

58. What is the name of Facebook's analytic package?

A. The brand image should be completely different for social marketing

60. Which of the following is functions of social media for business?

A. Are you participating in the conversation and sharing?

Q-81 What feature does LinkedIn offer for pay accounts?

Q-83 Why is it important to post to a blog regularly?

Q-85 How is site traffic useful in evaluating marketing?

Q-88 How does a blog directly impact sales of a company?

Q-89 What is “guerilla marketing”?

Q-90 What non financial measure of marketing is important to track?

Q-92 How often should a marketing plan be revisited?

Q-93 How can a company convert posts on Twitter to sales?

B. Social Media Marketing

C. Social Media Influence

D.Social Media Conversions

D.All of the above

106.Meltwater buzz or Sprout Social is an example of ?

B. Social Media Tool

C. Social Media Monitoring Service

D.None of the above

107.Social Interactions on Google Analytics cannot be tracked automatically

D. All of the above

111. Social networks are organized primarily around __________. | Social

112. Social networks have an enormous information sharing capacity. As

114. One advantage a non–profit has when opening a private social

115. Larger social networking sites | Social Media Marketing mcqs

a. will force niche social networks out of business.

119. It is considered a best practice to interact under a personal account

120. A white label social network's primary difference is that it is

121. What methods of social network marketing should a company

123. What is meant by “guerilla marketing”? | Social Media Marketing

124. What is meant by Brand Management? | Social Media Marketing