Marketing Channels in the Supply Chain

Nombre Aprendiz

ALANISSE DANIELA MANRIQUE RAMIREZ

Nombre Instructor

MARIA FERNANADA CELY ANDRADE

TECNÓLOGO EN GESTIÓN DE MERCADOS – FICHA: 2348650

SERVICIO NACIONAL DE APRENDIZAJE – SENA

2022
 to deliver to
customers final consumer

bring products to
market
Market
product sell their products to
intermediaries potentials
development
agents current
uses intermediaries collect customer
Service providers information
company finds raw material
and necessary component few producers

marketing intermediaries
channels
functions

integrates and coordinates

shapes marketing channel
supply chain Marketing Channels in order from
management functions and flows manufacturers
the Supply Chain
total distribution system

levels multichannel onward

physical distribution system
zero level flows
from business to
distribution channels customer
One two

uses two or more backward

direct marketing
channels

from business
to customer

mixed
 Marketing marketing cannel functions and flows
Channels in the
Supply Chain