Why is it important today to have fundamentals of marketing?

Based on what my colleagues previously commented, taking into account the

relationship that the fundamentals of marketing have with our career, the next
question that arises is: Why is it important today to have fundamentals of
marketing? Currently, its importance is vital in: 1) the economy of companies,
organizations and nations; 2) in improving people's quality of life and 3) in
generating more competitive companies capable of satisfying the needs and
desires of society.
Marketing is becoming more important every day for any type of organization,
basically because the environment is becoming more complicated every day due to
fierce competition, the constant change in all scenarios, and the uncertainty that is
reflected in the markets.
Marketing is currently an important tool for market knowledge and strategy. This
helps organizations to retain their customers and increase their participation,
create tools for consumer satisfaction. So marketing helps organizations to stay in
the market because it seeks to know what are the most attractive value offers that
make them superior to the competition.