SUMMER PROJECT GUIDELINES Credit for Summer Internship: 1.5 1.

Initial plan & time lines to be submitted by 25th April 2011. Initial Plan should include a) Project Topic , b)Project Objectives c) Methods along with time lines for data analysis, findings and conclusion. The Interim Report at the end of 5th week or by 15th May 2011 of the summer training. Students are required to submit the final project report by 15th June 2011 after the successful completion of summer internship. This final report includes all the contents mentioned in the initial plan. Project presentation is mandatory for all the students after successful completion of summer internship. Your presentation should follow the enclosed Appendix -X Project Report Format: See Appendix - X Evaluation Components Initial Plan Blue Print Interim Report Final Report Presentation and Viva Organizational Guide Evaluation Form Note: 1. Faculty members are likely to make visits to check the students performance in the summer internship. If students are found irregular and non punctual their summer internship may be cancelled and they may be asked to repeat the same. 2. It is mandatory for all students to submit the project report. In case they do not submit, they are liable to lose the grade. If required, students may maintain confidentiality of the company by disguising the names. 3. Submissions have do be done as per the timelines mentioned above. Any submission made after the stated deadline for the component concerned will not be evaluated and the candidate will be awarded zero in that component. For eg. If you do not submit the interim report by the end of the 5th week of your summers, you will get 0 out of the 10% marks allocated to that component. Timeline 25th April 2011 End of 5th week or by 15th May 2011 15th June 2011 As and when announced 15th June 2011 Weightage 10% 10% 35% 35% 10%

2.

3.

4.

5.

4. Submissions as per the timeline will be the first criteria for deciding the eligibility of the candidate for the consideration for the Best summer project award. 5. All queries should be directed Ms. Shweta Ranjan, Corporate Relations and Placement Committee on the following email id:shweta@mdi.ac.in 6. Soft copies of all the submission as per the timeline must be mailed to shweta@mdi.ac.in 7. The subject line of the mail should be : name_rollno._summers_ component

Management Development Institute Gurgaon APPENDIX- X: Organization of the Summer Projects

1. Title Page 2. Certificate of approval 3. Preface, Foreword, Acknowledgments 4. Abstract or Executive Summary 5. Table of Contents 6. List of Tables 7. List of Figures 8. List of abbreviations 9. List of appendices 10. Chapter 1: Introduction I. Literature Review II. Theory III. Rationale of the Research IV. Research Objective(s) V. Research Question(s) VI. Hypothesis 11. Chapter 2: Method I. Sample II. Measures (Questionnaire) III. Procedure (Data Collection)

12. Chapter 3: Results & Discussion

I. Results II. Analysis/discussion

III. Implications IV. Limitations V. Suggestion for future research This chapter should include the Tables and Graphs 13. Chapter 4: Conclusion I. Conclusions II. Recommendations

References Appendix Summer enrollment form Summer evaluation forms

Management Development Institute Gurgaon................................................................3 APPENDIX- X: Organization of the Summer Projects..................................................3

GOALS OF THE SUMMER INTERNSHIP PROGRAM ........................................................................6 GUIDE.............................................................................................................................................................6 ROLE OF THE ORGANIZATION GUIDE................................................................................................6 GUIDELINES FOR SUMMER INTERNSHIP FINAL REPORT PREPARATION.............................8 NEXT, IT SHOULD DESCRIBE THE RATIONALE FOR THE STUDY AND THE BENEFITS OF THE PROJECT IN TERMS OF KNOWLEDGE, SKILL, PRACTICES, SYSTEMS, ETC. AND HOW IT WILL HELP THE ORGANIZATION. ALL OF THESE SHOULD BE SPECIFIED. THE NEXT PART IS TO DELIMIT THE SCOPE OF THE PROJECT, AND TO SPECIFY THE AREA OF ENQUIRY UNDER THE PROJECT. ...................................................................................................9 IT SHOULD CONTINUE WITH A SUBSECTION TITLED 'PROBLEM FORMULATION'. THIS SHOULD DESCRIBE THE SPECIFIC BUSINESS PROBLEM FACED AND THE RELATED ISSUES INVOLVED IN GREATER DETAIL THAN ABOVE. THE VARIABLES INVOLVED WOULD THEN CLARIFY THE FOCUS OF THE PROJECT, WHAT IS GOING TO BE STUDIED, WHY IT NEEDS TO BE STUDIED. THIS WOULD CLARIFY THE OBJECTIVES TARGETED IN THE SUMMER INTERNSHIP. ......................................................................................9

Goals of the Summer Internship Program1 The summer internship program at MDI gives an opportunity to management students to participate in specific workplace projects in business, industrial or other organizations. Students get to see contrasting business and managerial work cultures, styles and teams in the midst of legalese, accounting methods, technology and markets. The summer internship is an integral and critical part of management education as it feeds in from the first year and feeds out to the second year. Under the watchful eye of practicing managers, the workplace immersion experience will Develop in students a holistic business and cross functional perspective of how modern day organizations conduct their activities Embed in them contextual learning relevant to the workplace and thereby expand their managerial skill set Put students in touch with their future by creating in them an awareness of the career opportunities that lie within the organization and in different functional areas Provide employers with the expertise and new ideas that students bring through their academic training Guide The summer internship is done under the Organizational Guide (OG). Role of the Organization Guide The organization where the trainee is placed has complete control over an intern's assignment, title, and work environment. To achieve the desired training balance between the why and the how, students should be assigned to work on actual projects under the close nurturing supervision of one or more experienced managers called as the organizational guide. The organization guide, while giving pointers, should also try to provide the broadest possible, relevant management exposure during the internship program. S/he should attempt to expose students to a variety of qualitative and quantitative techniques the company typically uses in its decision making and are considered relevant to the managerial issues under study. The OG should make the student perform a variety of meaningful tasks that would be done by individuals in a professional career track. Evaluation: The summer internship report and performance will be evaluated independently by the organizational guide. The OG has to e1

This manual gives guidelines, procedures and rules for the PGPM summer

Internship Report. The summer Internship is a compulsory requirement for the award of Post Graduate Diploma in Business Management at the Management Development Institute, Gurgaon.

mail or courier the OG Evaluation sheet (OG Evaluation sheet will be mailed to all the students ) to the Summer Internship Placement Office, by sealed letter under his signature. Students will receive 1.5 credit for the internship for which they would be eligible only if they receive a minimum grade of C on the MDI evaluation and grading pattern. Internships must involve at least 6-8 weeks of training during the period April 1 to June 12 2011.

Questions and enquiries should be directed to: Shweta Ranjan Dy. Admn. Officer (Placements) Management Development Institute Sukhrali, Gurgaon -122001( Haryana) Telfax : 4560786 ( Tel : 4560012 / 4560551) Email: shweta@mdi.ac.in Internship Process Activity Deadlines & Details Initial plans and time lines to be submitted by 25th April 2011 . Initial plan to include a) Project Topic , b)Project Objectives c) Methods along with time lines for data analysis, findings and conclusion.

Initial Plan by 25th April 2011 (Submission to the above mentioned ID)

End of the 5th Interim Report (Should include Project summary & week of your details done till 5th Week of internship & the joining date of the actions/findings to be done after that. summer training th or by 15 May 2011 See Summer Internship guidelines for the format and Final Report template Submission by 2 ( Two) of the spiral bound report is to be submitted to the 15th June 2011 Placement Office Prepare presentation to the company Ensure that the OG evaluation sheet is mailed back to the Institute. Get OG signature on the final report and submit to Placement Officer and Submit a soft copy to shweta@mdi.ac.in roll Number >.pdf by due date PGPM Student (e.g. INTPG01***MARUTI.pdf)

PGPMHR Student

(e.g. INTPGHR01***MARUTI.pdf)

Appendix 1 Guidelines for Summer Internship Final Report Preparation Number of Copies of Summer Internship Report: : Two Copies of the Summer Internship Report should be submitted to the Placement Office on or before 15th June 2011 duly approved by the organizational guides. A student's failure to fulfill this requirement may lead to his/her being debarred from promotion from first year to second year. Components: For the order of the components refer to appendix X (given above) A brief of each component is given below Cover Page: Cover page and second title page must conform to the sample shown in Appendix . Executive Summary: Each Summer Internship Report must include an executive summary of a maximum of two pages in single space (about 800-1000 words). It should state clearly and concisely the topic, scope, method and conclusions reached. The emphasis should be on the conclusions and recommendations and should be in greater detail than the other sections. The word limit should be strictly adhered to.

Acknowledgement: Students are advised to acknowledge help and support from , library, computer centre, outside experts, their sponsoring organizations, etc.

Table of Contents: Every Summer Internship Report must contain a table of contents which provides a view of the organization of the Summer Internship Report material. List of Tables, Figures and Abbreviations: If the Summer Internship Report contains tables, figures and abbreviations used, they should be listed immediately following the table of contents on separate pages. Introduction: As in the proposal, this should begin with a very brief summary of the company and its business, and then the complete details of the managerial problem and the background to the problem, its genesis, consequences of the problem on the business, current practices, etc. It should start from a broad overview and then move to the specific focus of the study. This should include the specific business or functional problem being faced by the organization. Next, it should describe the rationale for the study and the benefits of the project in terms of knowledge, skill, practices, systems, etc. and how it will help the organization. All of these should be specified. The next part is to delimit the scope of the project, and to specify the area of enquiry under the project. It should continue with a subsection titled 'Problem Formulation'. This should describe the specific business problem faced and the related issues involved in greater detail than above. The variables involved would then clarify the focus of the project, what is going to be studied, why it needs to be studied. This would clarify the objectives targeted in the Summer Internship. It should then end by reviewing the literature in this regard and the conclusions drawn from a survey of literature, in a subsection titled "Literature Survey". Students should do a comprehensive library search on the topic he/she is going to work on for his/her Summer Internship. This will help in knowing the work done in the past and also the current work/research being done in the particular area. For this purpose, students may refer to earlier PGPM Summer Internships, books, journals, reports, magazines, newspaper cuttings etc. All literature used must be acknowledgeable. The survey should cover all the issues raised in the earlier sections of the introduction and should help in creating a theoretical framework or set of assumptions which will define the research area under study, in specific terms. This will help frame the problem in terms of variables under study and in focusing the research problem. The theoretical framework or the model developed for this purpose will allow for proper operationalisation of the research problem. Assumptions made in the study must be clearly justified and the

grounds or evidence used for the development of the hypotheses, (i.e., the variables involved, their relationships, etc.), must be given in detail in this section. The Research Problem: On the basis of the literature review and the discussions with the guides, the final research problem will be described here. The section will draw on the model or framework developed earlier, and should describe the development of the hypotheses or the argument for a qualitative exploratory study on that basis. It will build a set of constructive arguments for the research problem. It will further describe how the problem was operationalised for measurement and analysis and will end with a statement of the operationalised hypotheses. In case it is exploratory /qualitative/case study based in nature, it must then state point-wise the variables under study, nature and area of possible outputs from the research. The expected results from such a research study should also be described in terms of the specific hypotheses developed. It must be explained how such results would be of use in the managerial context and the business. The Research Design: This will contain five subsections, viz. The general methodology of adopted for study, whether case method or based on secondary or accounting/financial data, or survey based, etc., and the procedure followed in the study. The sample or data source specifications and sampling frame or plan to acquire the data. Sources of data must be mentioned at the appropriate places in the Summer Internship. The detailed sampling plan and the procedure adopted for sampling should be described here. The data collection procedure: The Summer Internship Report must involve data collection in a systematic manner. It should not be a mere collection of opinions based on personal experience. The tool used for data collection, if any, or the method adopted for the same should be described in detail in this section. This should also contain the procedure for administering the tool or conducting the interview, etc, as the case may be. The data analysis carried out, the quantitative or qualitative analysis techniques and the form of the outputs of analysis, should all be described in

detail here. The software or package used for computation should also be mentioned. How the expected output may then be arrived at by following this methodology. This section should describe in detail the way in which the results obtained may be interpreted, and how this may help in the given problem context. Results and Conclusions: This section should include all the tabulated and text descriptions of the results obtained in the study. It should be noted that all the tables and figures should be properly titled and numbered, and listed in the table of contents. Next, the conclusions and inferences that are drawn from the analysis of the results (in support of the hypotheses or in the case of exploratory study, the variables identified and/ or involved), should be stated clearly and specifically. These should bear on the hypotheses, and should be an answer to the research problem. Thus they should be linked to the initial research problem, and the conclusions should then be directly related to the various issues regarding the problem under study. Recommendations: The Summer Interim Report should conclude with the recommendations developed from the analysis and findings of the study. This is a critical section and should highlight your specific contributions keeping in view the purpose of the summer. It should demonstrate learning and use of skill and knowledge in actual problem solving. The last part of this chapter will describe the limitations of the study and suggest directions for further study in this area. References: References should be complete in all respect as shown in Appendix 13. Cross referencing: All references (books, journals, magazines, news papers, reports, proceedings, etc.) listed in the Summer Internship Report should be cross referenced in the text at appropriate places e.g. The needs and skills required to manage todays businesses in a global environment are far different than they were just a decade ago. Clearly we need a new way of looking at manufacturing, for the way we have considered it in the past in no longer sufficient. With the rapid changes in IT and manufacturing

technology, firms are therefore getting increasingly interested in managing the strategy-technology connection to develop new ways of achieving competitive advantage (Porter, 1985). Firms are attempting to link manufacturing strategy with business strategy (Skinner, 1985; Wheelright, 1981), to examine the strategic impact of rapidly changing manufacturing and information technology (Jelinek and Goldhar, 1983; Kantrow, 1980), and to find new ways of viewing manufacturing as a competitive weapon (Hayes and Wheelright, 1984; Jelinek and Goldhar, 1984; Skinner, 1985). Information technology is a key ingredient in this emerging trend of getting competitive advantage through manufacturing.

Appendix 2 Format for the Cover/Title page of the Summer Internship Report Proposal Summer Internship Title (Times New Roman 18 points) A Summer Internship Proposal for (Times New Roman 11 points) Post-Graduate Programme in Management (Times New Roman 13 points) by (Times New Roman 11 points) Name (Times New Roman 13 points) Roll Number (Times New Roman 13 points)

under the guidance of

Shri XXX Designation Organisatio n

Management Development Institute (Arial 14 points) Gurgaon 122 001 (Times New Roman 12 points) Date (Times New Roman 11 points)

Appendix 3 Format for the Cover page of the Summer Interim and Final Report

Summer Internship Title (Times New Roman 18 points)

by (Times New Roman 11 points) Name (Times New Roman 13 points) Roll Number (Times New Roman 13 points)

Management Development Institute (Arial 14 points) Gurgaon 122 001 (Times New Roman 12 points) Month, Year

Appendix 4 Format for the second page of the Interim and Final Summer Internship Report

Summer Internship Title (Times New Roman 18points)

by (Times New Roman 11 points) Name (Times New Roman 13 points)

Under the guidance of

Shri XXX Designation Organisatio n

Management Development Institute (Arial 14 points) Gurgaon 122 001 (Times New Roman 12 points) Month, Year (Times New Roman 11 points)

Appendix 5 Certificate of Approval

The following Summer Internship Report titled "ABC ..." is hereby approved as a certified study in management carried out and presented in a manner satisfactory to warrant its acceptance as a prerequisite for the award of Post-Graduate Diploma in Business Management for which it has been submitted. It is understood that by this approval the undersigned do not necessarily endorse or approve any statement made, opinion expressed or conclusion drawn therein but approve the Summer Internship Report only for the purpose it is submitted. Summer Internship Report Examination Committee for evaluation of Summer Internship Report

Organizational Guide

: Signature. : Name : Designation. : Address.. Tel No Email:

Name : Roll No.

Appendix 6 Sample Executive Summary Marketing Research on Club HP Smart1 Cards By .. Club HP Smart1 Cards are issued by ICICI Bank which can be used at Club HP Petrol Pumps in several cities across India. A Smart card is a card similar in size to a credit card and is having a chip embedded in it. This chip can serve a number of purposes like payment, I.D, etc. It makes the data available to the appropriate users only. Smart cards provide data portability, security and convenience. Club HP Smart1 is a prepaid fuel card with a rewards program. The Club HP Smart 1 Card gives value up to 5% rewards on your spends - for petrol/diesel fills, lubricants, car servicing, and at HP Speedmart Stores. The project was undertaken with the following objectives in mind: 1. To find customer behaviour/needs for using a prepaid smart card at a Petrol Pump. 2. To find the reasons for different customer profiles for using Club HP Smart1 Card over cash/Credit card. 3. How can we induce a customer to purchase a card? The scope of the project was as follows: Club HP Smart1 Card owners can be divided into three categories: 1. Customers who own the card but make the payments through cash only 2. Customers who use credit card/Debit card etc 3. Customers who own the card and use it also at Petrol pumps Target Segment: Only those customers who use the card at Petrol Pumps Area: Top 20 Club HP Petrol Pumps in Mumbai

First, an exploratory research was conducted which included extensive interviews with the Direct Marketing Agents, Sales Managers, Field Force, Petrol Pump attendants and the various people associated with the product in the organization. After conducting the exploratory research, an extensive descriptive research was undertaken in which 100 questionnaires were administered to Club HP Smart1 Card users. The data was analyzed using SPSS software and the findings are: The top three reasons for using Club HP Smart1 Card over cash / credit card are Loyalty points, Convenience (No need to carry cash) and Usage by other family members or Driver (No need to sign as in credit cards). The respondents were profiled according to their age, Income, Profession, Usage Patterns, Other cards ownership patterns, reload patterns, Number and type of vehicles owned etc. 41% of the respondents belonged to Low income level category compared to 35% belonging to medium and 24% to High income category. 52% respondents were servicemen, 39% businessmen and only 9% students. Heavy users of Petrol use the card more (Since the sales pitch is made on the basis of Loyalty points). 25% of the respondents used fuel worth more than Rs. 5000 in a month. 80% of the customers used the card more than 8 out of 10 times they filled Petrol. Some even went out of their way so that they could use the card at a Club HP Petrol Pump. Thus, the card is successful in making the customers loyal to HPCL. 56% respondents owned other credit cards, 17% owned other debit cards and only 8% owned other Petrol cards. 11% of the respondents never reloaded through cash always using their credit card (Dual Loyalty points is a reason for using the card for such customers). 62% of the respondents were car owners compared to only 18% of two wheeler owners. 46% of the respondents had more than one vehicle. Though 66% of the respondents mentioned Loyalty points as a reason, only 22% were aware of the exact Loyalty points. Most of the customers said that something was better than nothing. 50% mentioned Convenience as a reason, while 28% mentioned Usage by other family members or Driver as a reason. For

low income group, Convenience was a more important reason than Loyalty points. For Students, the most important reason was Convenience, whereas Loyalty points was important to Businessmen. For respondents who did not own other credit cards, Convenience was very important compared to Credit card owners who mentioned Usage by other family members as an important reason. Respondents with multiple vehicles also mentioned Usage by other family members as an important reason.

From the findings from the marketing research, the following recommendations are suggested: 1. Loyalty Points Awareness Program is a double edged sword since Light Users may get disappointed and stop using the card. So, we should rather emphasize on other benefits like Convenience, Usage by other family members, accessibility etc. 2. Monthly / Yearly campaigns should be undertaken to keep the customers excited / engaged. 3. Club HP Smart1 cards can be sold at HP Speed mart Stores. 4. Students should be an important target segment since they do not own credit cards. 5. Dealers favorite customers should be targeted.

Appendix 7 Sample Table of Contents Page Acknowledgement Abstract (maximum two pages) Table of Contents List of Figures List of Tables List of Appendices List of Abbreviations I XXXXXXXXXX 1.1 1.2 1.2.1 1.2.2 II XXXXXXXXXX 2.1 2.2 2.1.1 2.1.2 III XXXXXXXXXX 3.1 3.2

Appendix 8 List of Figures (start from separate page) Figure No. Description Page

__________________________ Appendix 9 List of Tables (start from separate page) Table No. Description Page

________________________________ Appendix 10 List of Appendices (start from separate page) Table No. Description Page ________________________________ Appendix 11 Abbreviations (start from separate page)

Appendix 12 REFERENCE STYLE BOOKS One Author Basu, A. (1963), Consumer Price Index: Theory, Practice and Use in India, Modern Book Agency, Calcutta. Two Authors Singh, M. and Pandya, J.F. (1967), India, Metropolitan Book Co., Delhi.

Government Publications of

Three Authors Mote, V.L.; Malya, M. M. and Saha J. (1968), Tables for Capital Investment Analysis, Indian Institute of Management, Ahmedabad. Edited Book Basu, G. (ed.) (1962), Indian Tax Laws and Foreigners Having Investment in India or Having Business Connections in or with India, Oxford Book & Stationery, Calcutta. Government Publication Ministry of Law, Government of India (1960), the Copyright Act, 1957, The Manager of Publications, Delhi. Journal Paper Jain, S.K. (1967), World Class Manufacturing, International Journal of Operations Management, Vol. 6, No. 12, pp. 11-31. pp. stands for page number. Article in a Newspaper Gandhi, V. P. (1968), Will the Budget Achieve Its Aims? Certain Doubts, The Economic Times, Mar. 8, pp. 5-6. Conference Paper Bhattacharyya, S.K. (1967), Control Techniques and Their Applicability, paper presented at the Ahmedabad Management Association, Ahmedabad, Nov. 22, pp. 11-17.