The case study of Amazon's supply chain lists several factors that helped the company gain a 43%

market share in online retailing in 2018. A cost-cutting approach, smart logistical decisions, and the
use of technology to boost operational productivity are just a few of the initiatives that helped
Amazon succeed. The company makes significant investments in extending, modernizing, and
internalizing its processes to preserve control and effectiveness of all commercial challenges,
including the supply chain.

Amazon has consistently added new features to keep up with rivals like eBay, Wal-Mart, Target, etc.
Here are a few examples of how Amazon runs its supply chain and maintains its top spot as an online
retailer. 

Continuous Improvements: In a short amount of time, Amazon rose to prominence as the world's
largest online retailer. Early in 2005, Amazon unveiled its Amazon Prime service. Customers who
have Amazon Prime have the option of receiving their orders in two days. When other retailers
began to follow that example, Amazon launched a new approach of one-day delivery following one-
hour delivery. With this new approach, Amazon has reached a level where rival companies are
unable to match its innovation.