Highly efficient seller network: 

Amazon has sellers who are first-party, second-party, and third-

party.
I. A first-party seller is a manufacturer who sells the product to Amazon directly. These items
are labeled as "ships from and sold by Amazon.com." Amazon is the merchant of record
(MOR) and the legal owner of the inventory before delivery for these products.
II. Second-party sellers are resellers who purchase products from brands or manufacturers and
then resell them on Amazon. Amazon is the MOR for second-party products.
III. Finally, third-party sellers sell directly to customers through Amazon's marketplace. These
third-party sellers are the MOR for their products.

Physical store concept: Amazon also experimented with physical store concepts such as
AmazonFresh stores in 2007 and bookstores in 2015. It made a more major commitment to brick-
and-mortar retail when it bought Whole Foods on June 16, 2017, signaling that it was serious about
taking a larger portion of the $800 billion-per-year U.S. food market.
 

Best-in-class online customer experience: When a customer orders something online, the company
has set up a lightning-fast system where the product gets packed and ready for delivery within
hours. With this approach, the customer can get whatever has been ordered in the quickest time
possible. Fewer workforces are required through online sales, increasing savings. Reaching a large
number of customers simultaneously is another benefit of Amazon's supply chain system. One can
access the Amazon website from anywhere in the world at any time. These accessibility factors
boost business productivity and quickly meet client demands.