Legal factor

-Any vehicle imported into Canada must be able to comply with the nation's
strict safety standards. During the import process, the vehicle must pass a
Registrar of Imported Vehicles (RIV) inspection.
The RIV is a division of Transport Canada and makes sure vehicles meet
Canada's motor vehicle standards.
-Below the present iZEV program, the rebate of $5,000 applies to EVs with
a base price starting from $45,000 to $60,000.

II. Chọn Entry Mode ( Cách thâm nhập thị trường)

(Chapter 13)
1. Entry mode
After having analyzed the market to answer the question of which
market to enter, we move on to the next is about entry mode. And why
Vinfast must choose the right entry mode:
-The market penetration strategy allows Vinfast to increase income from
existing technical areas through product exports and other forms.
-Creates favorable conditions for businesses to expand their product
consumption markets and scope of operations.
-Facilitate the prolongation of the product life cycle.
-Reduce business risks

With the existing potential of Vinfast, our team would like to penetrate the
Canadian market by way of exporting. Another group has give the definition
of exporting so, I not say it again
- This is the international market entry strategy method often used by
developing countries in the world
- It is relatively low cost
- Firms may achieve experience curve economies
- Through export, will create an important source of capital to satisfy
import demand and serve the country's industrialization.
- Promoting exports will positively contribute to improving people's
living standards, while also enhancing international cooperation and
strengthening the position of Vinfast in the regional and international
market
-
Next are the advantages when Vinfast enters Canada’s market by Export:
2. Advantages
We have listed 5 aspect in this part, and I will talk about 2 first aspect is
social and economy
2.1. Lợi thế về văn hóa
-In Canada, the trend of shifting to "green" energy is taking place strongly.
-People in Canada tend to be open and friendly, so foreign firms can easily
integrate into the working environment here.
-Their personality and lifestyle are very principled and independent.
=> Want to faciliate for themselves the best condition for their life.

2.2.Kinh tế
-Canada is a large market with a total GDP of more than 1.736 trillion USD in
2019 (every 10th in the world, second in the CPTPP after Japan).
- Canada's economy has developed quite stably, in the period 2015 - 2019,
the country's average GDP growth rate is 2.75, the average inflation rate is
1.67%.
=> Creating advantages for Vinfast when entering this marke
The sucess in entering Canada market is explained by price incentives,
extended operating ranges and shortened charging times of vehicles

1. Price incentives
Preferential pricing policies implemented nationwide include:
+ Parking in strategic locations (bus station, shopping centers, etc)
+ Strong discounts car price
+ Have more perks to buyers
Examples :
+ The province of Quebec offers a discount policy of 8,000 - 13,000
CAD (equivalent to 147 - 239 million VND) for each electric vehicle
sold.
+ Ontario's electric vehicle incentive program offers discounts of
between $3,000 and $14,000 depending on the size and model of the
electric vehicle.
+ British Columbia's clean energy vehicle program offers incentives
from 3,000 to 6,000 CAD for this vehicle.

2. The range of electric vehicles is increasing

The system of charging stations for electric vehicles in Canada has
been expanded to help electric vehicle users easily recharge and
increase travel range. According to data provided by Natural
Resources Canada, the number of fast charging stations has increased
by about 22% nationwide since the beginning of 2020.
3. Besides, the charging time for electric vehicles has been significantly
decreased. At fast charging stations, users only take 30 minutes to fill up to
80%
→ 3 important factors show that the trend of using zero-waste
vehicles is strongly accepted. The number of electric vehicles in use
still maintains its growth momentum thanks to the above 3 key policies
of the government
→ the enormous influence of political factors makes VinFast → enter
this market.