MARKETING MANAGEMENT

GROUP MEMBERS:
Yahya Saifuddin (12028)
Usman Khan (11980)
Sahar Anjum (11322)

PESTEL ANALYSIS

Political Factors:
Political factors also affect the industry of ice cream. Omore ice cream is a newly product it is effected by the
political environment as much. As the political stability of the country from the last two or three years remained
very much disturbed and at present it is worsen to great to Department of commerce

Marketing Plan Omore ice cream extent. People are reluctant to go outside. Ice creams and desserts are such food
products which are used and enjoyed at leisure time in parks and restaurants but the wave of terrorism in the
country has disturbed all such activities.

Economic Factors:
Political factors also affect the Economics of the country. Due to the instability of the economic factors the ice
cream industry. Omore ice cream is newly product which is also affected by the economic condition of the
country. Due to political instability and war against terrorism, the economic condition of the country has badly
deteriorated. The purchasing power of the middle class has very much reduced and cannot afford to spend money
on such extravagances like buying an ice cream and other desserts.

The pandemic has also affected the economy due to which many businesses has faced the downfall and even
some of them were closed due to such crisis. However, people were not going out of their homes, so the buying of
omore stopped. It wasn’t easily available on online stores. The COVID-19 made huge difference on omore as
well.

Socio-Cultural Factors:
People eat ice cream for happiness. They come to the place where they can enjoy The trend of outdoor eating is
becoming more popular. Some segments like youth and teenagers take it as a fashion. Omore ice cream is eaten in
all places of the country for freshness and taste because it has many flavors.

Technological Factors:
Technology factors also play very important affect on the industry of omore ice cream. Ice cream eating remain
popular in the country from olden times, people used to eat Kulfi or Kulfa, but with the advancement of
technology, taste of people totally changed. The people started liking ice cream with new flavors introduced by
engro food for the omore ice cream that are almost 24 different formats and flavors which are much tasty.