Ninja Article Publishing Tips

By Eugene Matthews

One of the fastest ways to create, or enhance your credibility as a professional in your industry is to
publish articles. Whether they are articles for peer review journals, trade publications, public use (DYI),
entertainment or amusement; articles are an excellent way of getting your message, and your
experience out in the public. While article writing can bring revenue, that is not the focus for these tips. 

The reason I have labeled the methods shared by here as 'ninja' is because they are not widely known or
used, yet are extremely effective.

How To Article

One of the simplest and often most popular types of articles published are "How-to" articles. These
articles provide authentic value because they are often written by people who found a solution to a
common challenge and simply share what they have learned. What makes these articles highly sought
after is that they are based on practical experience or have a real-world application, rather than
theoretical or untested suggestions.

The Case Study Article

The reflective experience, more commonly referred to as a Case Study, chronicles an event or
experience and the results or impact it had. Often these articles are derived from the authors’ firsthand
knowledge however, it’s not uncommon for the narrative to be related from a third person perspective.

One of the things that makes these types of articles popular is the shared experience a reader might
empathize with or relate with. Often the reader may be searching for solutions or next step
recommendations based on the information the article presents.

Beyond information sharing or reflective transfer of knowledge, well written articles must

succinctly convey a writer's experience, and showcase their professional selves to a general public.
Instead of presenting themselves as The Authority on a topic, successful article authors represent
themselves as An Authority on a topic. This nuance differentiates the practicing professional from the
theorist. That said, virtually anyone who has something of value to share, can and should write an article
about it.

Writing the article is only half the challenge. The other half of the challenge is getting the well-written
article published. Venues for publishing, whether online or print, have publication submission guidelines
and schedules. As a general rule, publishing articles online is faster (though not necessarily easier) than
publishing in print media. Also, self publishing is generally faster (though not necessarily better) than
working with an established organization. 

The focus of this article will be on how to publish an article quickly, and generate wide
dissemination/distribution quickly.  

We begin with the assumption that you the writer have already written an article of some interest in
some venue that you wish to share with the general Reding population. Ideally your article should be
targeted, or focus towards a specific Industry, or people group.

Similarly your target publication should align with the nature of the article itself. For example if your
article was on business real estate, then your target publication probably would not be children's
magazine; however, the target might be a cottage book industry magazine. Similarly if your article
subject matter was focused on adult education, then you might seek to publish in an online journal or
publication relevant to adult continuous education.

The argument can be made for and against generic ‘evergreen’ articles about topics that have less
change over time. Examples are reviews of books, movies, analysis of historical events, etc. Versus more
contemporary topics like sciences, technology, health, politics, etc.

What should motivate the author to write about a subject or topic should be their intent to inspire,
inform, educate or raise awareness about something of interest or importance to them. The work effort
will be personally rewarding however, beyond that the notoriety, accolades, etc., should be at best a
secondary consideration. If not, the article will often lack authenticity and fail to reach its potential.

The final aspect of article writing and publishing is promoting it, and one way is with social media. The
challenge is getting the right format to the right media channels. This requires the author to a)
understand how the platform works in regard to promoting content, b) develop a consistent message
about the article that might be shared across platforms. Platforms like Twitter, Facebook, LinkedIn, and
Tumblr are different than YouTube, Vimeo, TikTok, or Instagram. Thus, authors might include text
snippets with audio or video clips.

The bottom line is to get the word out to the public that the article exists and where they can read,
watch or listen to it.

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About the author
Eugene Matthews has authored several articles, books, and training courses including Practical Research
(from idea to outline) https://www.udemy.com/course/practical-research/?
referralCode=75129747BA7DD031D948