Let’s Talk Business

Module A
Session 8
I. Pricing strategies

• Penetration Pricing • Skimming Pricing

COMPETITIVE ADVANTAGE

• Psychological Pricing • Economy Pricing

II. Vocabulary

D exclude
1. __ 5. G
__ shipping cost

B tax
2. __ E sales tax
6. __

C fee
3. __ 7. __
F basic price

A worth
4. __

A. value
B. money that a government collects
C. money that is paid for some service
D. to leave out or not include
E. an extra charge added to purchases that goes to a government
F. the amount a product will cost before additional charges are
added
G. the amount of money charged to a customer in order to deliver
an item
III. Dialogue sample.

Salesman: Horton’s Furniture, David speaking. How can I help you?

price _________
Customer: Hi, I’d like a free 1. ________ quote on the oak furniture in your brochure.
to ________
need ____
Salesman: Yes, the Britannia line. I just 2.________ know what furniture and
where you´re calling from
Customer: It’s the dining table, and I’m in New York.
price is $1,200, but with the 4. ________
basic _______
Salesman: Okay. Our 3. ________ tax
sales _______ it’s
about $1,300
Customer: Does that include 5. shipping
_______ costs?
Salesman: No, with shipping, it will be another 6.______
150 dollars.
Customer: Got it, thanks.