Revealing trends for research institutions

Organizations that conduct research using polls or surveys rely on strong

data analytics to find patterns in their results. “Data analytics is vital in
analyzing surveys, polls, public opinion, etc. For example, it helps segment
audiences by different demographic groups and analyze attitudes and trends
in each of them, producing more specific, accurate and actionable snapshots
of public opinion,” Rebrov says.

 Descriptive analytics reveal what happened in the past

 Diagnostic analytics answer why something happened
 Predictive analytics tell what will probably happen in the future
 Prescriptive analytics show what actions should be taken to make
progress or avoid problems in the future

Successful business intelligence initiatives are always aligned with the

organization’s business strategy. Business intelligence initiatives that are not
aligned with organizational business objectives fail.