Professional Documents
Culture Documents
1
Marketing Strategy
Competencies Acquired: Secondary Research, Analytical Skills, Report Writing, Use of strategical tools
H. Evaluation Scheme
Deadline
Marks
Sr. Assessments Planed – Title Rollout /Conduct Evaluation Feedback
Allocated
No Date date Deadline Slot
1 Strategic Marketing Project report 25 10/09/2022 9/10/20212 31/11/22 4/12/22
ASSIGNMENT NO-1
You are required to study a multi-national corporation (MNC) which has undergone significant marketing
strategychanges in the past 5 to 10 years. Your study must analyse the strategic changes made by the management
of the organisation in the last 5 to 10 years to meet the globalisation challenges and to sustain itsMarketing
Strategy in a highly competitive world.
Based on your study and analysis of the Organisation (MNC) you are required to prepare and submit a report of 3,000 words
which answers the following:
A) Evaluate the Situation Analysis of the Industry in which the Organization operates for last 5 to 10 years.
Provide a brief history and a timeline on the major changes the organization has made due to shift in industry
trends and practices.
You are required to do study their existing STP strategy critically, and do a SWOT analysis along with
Porters Five forces model.
25 Marks
2
Marketing Strategy
B) Analyze the key Strategic challenges faced by the Organization in terms of marketing and how it had
tackled them in the last 5 to 10 years with respect to market entry, Market growth Strategies adopted.
25 Marks
C) Critically analyse the marketing strategy adopted by the organisation in dealing with competition.
managing the change.. 25 Marks
D) Evaluate the Organisation’s Core Competence, Networks and Partnerships 25 Marks
Learning Outcomes:
This assessment assesses the following learning outcomes:
1. Evaluate and reflect on the influences driving demand within the business to consumer and business to business
markets and the factors influencing the strength of their influence.
2. Critically assess the debate that surrounds in using appropriate marketing strategy..
3. To analyse competition and customer requirements in order to identify opportunities for competitive advantage
within an industry.
Core Skills:
This assignment contributes evidence towards attainment of the following core Marketing Strategy
skills:
• Analysing the current marketing environment and identifying appropriate marketing strategies .
• Organisational Strategy and Data Analysis Skills
• Secondary Researching Skills
• Producing Report in proper format and referencing
3
Marketing Strategy
4
Marketing Strategy
5
Marketing Strategy
Required Reading:
Besanko, D., Dranove, D. and Shanley, M. (2004) The Economics of Strategy New York:
John Wiley Clegg, S. Kornberger, M and Pitsis, T (2005) Managing and Organizations
London: Sage
Ireland, R.D., and Hoskisson R.E. (2008) Strategic Management: Cengage Learning
Johnson, G. Scholes, K. and Whittington, R. (2005) Exploring Corporate Strategy: Text and Cases
London: Prentice Hall
Thomson, A.A., and Strickalnd, A.J. (2003) Strategic Management, Text and Cases India: Tata McGraw
Hill
Recommended Reading:
Recommended Journal:
Bettis, Richard A., Gambardella, A., Helfat, Constance, Mitchell, W. Strategic Management
Journal Harvard Business Review
http://strategicmanagement.net/
6
Marketing Strategy
K. Rubrics
L. Plagiarism
We are committed to upholding the highest standards of academic integrity and honesty.
Plagiarism in any form is unacceptable and will be treated seriously. All such cases will be
referred to the appropriate Institute body for suitable disciplinary action.