RESEARCH OF

INTERNATIONAL MARKETS
 THE CHALLENGES OF RESEARCH
IN INTERNATIONAL MARKETS

On the one hand, it is the availability of information. For

example, having knowledge of free trade agreements
established by governments, or agreements to carry out aid
and exchange programs, whether with European or Asian
countries. This poses the challenge of having to know -among
other issues- the impact of culture, to what extent there are
restrictions or not from the legal point of view, distribution
channels, consumer needs, etc. And for all this, access and
treatment of information is required.
HOW TO INCORPORATE CULTURAL FACTORS?

We must take them into account since the consumption patterns, habits or
behavior of consumers in other countries may be influenced by various aspects.

Gastronomy Information Work and travel

 MARKET RESEARCH AND
INFORMATION SYSTEMS
A basic condition for success in marketing is efficient information management, both
external information and the company's own

Market research is that activity that Market research techniques allow However, developing market
allows a company to obtain the useful information to be collected, research techniques alone is
necessary information for its analyzed and interpreted, to help the not enough.
management.
company understand the environment,
identify problems and opportunities
Market research links the organization
with its environment. and develop and evaluate marketing
action plans.
INTERNATIONAL MARKET
RESEARCH TOOLS
Market research tools are a series of strategies that
allow obtaining relevant information about consumers
and the market to which a company or product belongs,
in correspondence with a specific research method.

Market research tools help you stay in touch with your

customers and learn what they think about your products or
services, in order to make better decisions for your
organization.
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