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MBA3322 Global Business Opportunity

Critical Review – Going Global: How to Make International Expansion a Success

Read the article titled “Going Global: How to Make International Expansion a Success” by Francois
Cazor.

Critique on the content of the article. What were the motivations for Kpler to go global? What risks
were they taking? What were their strategies to ensure success? Could you suggest another
strategy that could further strengthen their chances of success?

Submission through BLMS

Length of report: 1500 words

References: At least 3 references

Format: Arial 11, 1.5 line spacing

Date due: 9 November 2022

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