TEST 1

CONSUMER BEHAVIOR (MBM1753)

APRIL – AUGUST 2021

INSTRUCTION:

1. Open any online shopping application (Shopee, Lazada, Zalora, or any other apps) on your
phone and answer these questions below:

a. How many minutes (or hours) do you spend your time on online shopping?
b. Go to your cart, stated how many items are in your carts?
c. What are most group items in your cart (write the percentage, e.g., clothes – 50%);
i. Clothes
ii. Foods
iii. Other items (please list at least 3 items)

Answering ALL questions above will grant you 6 Marks.

(6 Marks)

2. Point out TWO (2) factors that motivates you to buy those items (based on what is in your online
shopping cart). Provide relevant example to support your answer.
(4 Marks)

3. Differentiate needs and wants. Explain your answer with relevant example.
(5 Marks)

4. Based on your online shopping cart, briefly discuss does the items fulfilled your needs or wants.
Further explain why do you said so.
(10 Marks)

(TOTAL: 25 MARKS)