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Ngư I Tiêu Dùng Và Hành Vi Ngư I Tiêu Dùng

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Thy Le Huynh Cam

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Người Tiêu Dùng Và Hành Vi Người Tiêu Dùng (1)

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Ngư I Tiêu Dùng Và Hành Vi Ngư I Tiêu Dùng

Uploaded by

Thy Le Huynh Cam

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Slide 1:

What is a consumer?

A consumer is a person who has the need and ability to purchase products and services on the
market for life. Consumers can be individuals or households.

Slide2:

What is consumer behavior?

Consumer behavior is understood as the reactions that individuals show in the decision-making
process of buying certain goods and services.

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