Task Description

Task: We have an article about two crowdfunding platforms (Kickstarter and Indiegogo). The
article compares two platforms in different ways. The goal of this project is to take this article as
a source and create a presentation that clearly conveys the meaning of the article. Furthermore,
the presentation must include keywords from the provided list.

Keywords to use (must include): indiegogo vs kickstarter , kickstarter vs indiegogo ,kickstarter or

indiegogo, indiegogo success rate , difference between kickstarter and indiegogo.
Visuals: Must include thecrowdfudingformula logo. The style has to be slick and minimalistic.

Key talking points (must include): categories ,Indiegogo vs Kikstarter, cover all the points , use
media from the article,final scores

Structure: I think the structure needs to be close to the article. Starting off with introducing each
platform separately. After that, taking each comparison point ( Page Builder, Video Hosting,
Rewards & Pledges and so on) and having a single slide that compares both platforms for each
of the comparison points.

Format: This presentation is going to be posted on different platforms, thus the main format that
we need is PPX.

Slides to have

Slide 1

Intro Slide

What does not work on any of these platforms?

Slide 2

Comparison by category slide. Which categories work good in which platform.

Slide 3

Some facts about Indiegogo (how many projects funded, how many countries available, how
pledge system works)
Slide 4

Some facts about Kickstarter (how many projects funded, how many countries available, how
pledge system works)

Slide 5

First Kickstarter vs Indiegogo slide ( should include this infographic)

Slide 6

Comparing the project registration process for each platform. Slide separated into 2 parts. On
the left side Kickstarter and on Right side Indiegogo.
Slide 7

Comparing page builders for each platform. Slide separated into 2 parts. On the left side
Kickstarter and on Right side Indiegogo.

Same logic for each of the point of comparison in the article such as Video Hosting,
Rewards & Pledges, Updates & Messaging, Number of Campaign Days, Unique Monthly
Visits, Media & Outreach, Remarketing, Analytics Dashboard, Backer Information,
Customer Support, Funding Scheme, Platform Fees, Payment Processing, Other Options.
(overall 17 slides here)

Very important to have Final Scores slide at the end.