Market research Test ( 20 %)

Name : ________________________________________

Student Id:____________________________________

Answer all questions.

Short essay questions (Total 50 marks)

Q1) Briefly explain the following with examples :-

a) Internal secondary data ( 5 marks)
b) External secondary data ( 5 marks)

Q2) Explain how observation techniques are used to monitor

the behavior of employees and customers in an organization. ( 10 marks )

Q3) a) Define sample size in research. (5 marks)

b) Define meaning of literature review (5 marks)

Q4) Explain 2 advantages of conducting market research for

an organization especially for service sectors..
(Justify your answers with example’s ) (10 marks)

Q5 ) Briefly explain the difference between qualitative and quantitative

research method . (10 marks)

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