THREATS

 Brand equity dilution

 Sever Competition
 Emotional connection

STRENGTHS WEAKNESSES
Recognized Brand Supplier Dependency STRENGTHS WEAKNESSES
Innovation Pricing Policy
Diversification Business acquisitions High prices
Labor Issues Innovation
Human Resource Capabilities Limited presence
Community Presence Good performance of the shares
Negative recall
Distribution Network Expansion
Safety issues with its products

OPPORTUNITIES THREATS
“All in” Approach.-The brand E-market expansion
Adidas is now associated with
Competitive Brands OPPORTUNITIES THREATS
Reebok and has made a way to
capture both high range and mid Many competitive brands are Innovation. Big brands are competitors
range brand conscious customers. providing a range of products at New entrant
lower price point.  Low brand awareness
Advance Designing- The Kids will value add
Brand Imitation Government’s notice. 
association with fashion designers More markets
has opened a new dimension to
rejuvenate the female product
line.